Head Of Data And Analytics
Current
Mar 2022 - Present
AeroLeads people directory · profile
Matthew Doubleday Email & Phone Number
Head of Data and Analytics
at
Network Digital Marketing
1 work email found
@joinnetwork.com
2 phones found area 844
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Head of Data and Analytics
Location
Greater Manchester, England, United Kingdom
Who is Matthew Doubleday? Overview
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Quick answer
Matthew Doubleday is listed as Head of Data and Analytics at Network Digital Marketing, based in Greater Manchester, England, United Kingdom. AeroLeads shows a work email signal at joinnetwork.com, phone signal with area code 844, and a matched LinkedIn profile for Matthew Doubleday.
Matthew Doubleday previously worked as Lead Data Scientist at Shop Direct and New Data/Technology and Online Targeting Manager at Shop Direct. Matthew Doubleday holds Master’S Degree, Internet Retailing from Manchester Metropolitan University.
Company email context
Email format at Network Digital Marketing
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{first}.{last}@joinnetwork.com
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Profile bio
About Matthew Doubleday
Over 20 years of database marketing experience across the retail and financial services industries.A proven and consistent history of driving profit and business change via the commercial application of analytics, CRM and data mining techniques. Specialities:Internet retailing, content personalisation, data strategy, database marketing, CRM, inbound marketing, MI and analytics, data mining and predictive modelling, customer segmentation, campaign evaluation.
Listed skills include Analytics, Database Marketing, E Commerce, Segmentation, and 19 others.
Current workplace
Matthew Doubleday's current company
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9 roles
Matthew Doubleday work experience
A career timeline built from the work history available for this profile.
Lead Data Scientist
- Built team of both experienced and post-graduate data scientists.- Built and facilitated network of internal and external expertise, including linking with Universities, consultants and data science solution providers.- Led cross functional project groups to deliver innovative solutions including customer value and lifecycle modelling, and personalisation algorithms and solutions.
Oct 2013 - May 2017
New Data/Technology And Online Targeting Manager
Led team of 5 managers, analysts and senior analysts. Focus includes:- Marketing/MI data strategy and solutions.- Developing online and multi-channel customer relationship management strategies.- Development of onsite and email content personalisation solutions and strategy.- Evaluation and implemention of online and new data technologies.
Apr 2012 - Oct 2013
Online Targeting Manager
- Led a specialist team of online targeting analysts.- Responsible for development & integration of online targeting technologies and technicques.- Implemented and managed onsite product recommendation engine solutions.- Developed email strategy and one to one email content personalisation.- Introduced website personalisation.
Jun 2010 - Apr 2012
Targeting Manager
- Managed team of 8 analysts and senior analysts- Responsible for targeting and evaluation of all direct mail, email, SMS, outbound and inbound retail campaigns.- Team’s remit encompassed customer insights, modelling, IT project support, customer segmentations, strategic data analysis, reporting, external data/software evaluation and general ad hoc analysis.
Nov 2008 - Jun 2010
Supplementary Sales Insights Manager
- Led team of three analysts.- Responsible for the targeting and analysis of product offers to customers on inbound calls.- Business lead on projects such as web conversion, customer centric online data, strategic customer segmentation.
Aug 2005 - Nov 2008
Modelling Analyst
M&S Money
- Customer insights, reporting, modelling, project management, campaign selections, mentoring and general ad hoc analysis
Oct 2003 - Aug 2005
Senior Data Analyst
- Provided a database marketing consultancy service to Norwich Union business functions (NU Healthcare, Hill House Hammond, NU Life, Norwich Union Direct and NUPAMS).- Contributed to the planning, feasibility and implementation of marketing campaigns.
Feb 2000 - Oct 2003
Pricing Statistician
- Produced statistical models predicting claim frequency and magnitude by risk profile for Norwich Union’s GI policies.
Jan 1999 - Feb 2000
3 education records
Matthew Doubleday education
Master’S Degree, Internet Retailing
Manchester Metropolitan University
Master’S Degree, Knowledge Extraction
Uea
Bachelor Of Science (Bsc), Mathematics
University Of Nottingham
FAQ
Frequently asked questions about Matthew Doubleday
Quick answers generated from the profile data available on this page.
What company does Matthew Doubleday work for?
Matthew Doubleday works for Network Digital Marketing.
What is Matthew Doubleday's role at Network Digital Marketing?
Matthew Doubleday is listed as Head of Data and Analytics at Network Digital Marketing.
What is Matthew Doubleday's email address?
AeroLeads has found 1 work email signal at @joinnetwork.com for Matthew Doubleday at Network Digital Marketing.
What is Matthew Doubleday's phone number?
AeroLeads has found 2 phone signal(s) with area code 844 for Matthew Doubleday at Network Digital Marketing.
Where is Matthew Doubleday based?
Matthew Doubleday is based in Greater Manchester, England, United Kingdom while working with Network Digital Marketing.
What companies has Matthew Doubleday worked for?
Matthew Doubleday has worked for Network Digital Marketing, Shop Direct, M&S Money, and Aviva Plc.
How can I contact Matthew Doubleday?
You can use AeroLeads to view verified contact signals for Matthew Doubleday at Network Digital Marketing, including work email, phone, and LinkedIn data when available.
What schools did Matthew Doubleday attend?
Matthew Doubleday holds Master’S Degree, Internet Retailing from Manchester Metropolitan University.
What skills is Matthew Doubleday known for?
Matthew Doubleday is listed with skills including Analytics, Database Marketing, E Commerce, Segmentation, Customer Analysis, Sas, Predictive Modeling, and Customer Insight.
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