Matthew Doyle Email & Phone Number

Omena, Michigan

- Research, develop, and execute marketing strategies to drive sales and traffic to our tasting room and website, which includes advertising through Google, Meta, media, etc.- Analyze tasting room and online sales data with Google Analytics, Square, and Excel to discern patterns and trends, providing insight on opportunities to enhance sales through marketing campaigns- Implement an email marketing strategy to increase sales and club memberships, gaining 350 members in the first year and increasing sales by 20% in 2023- Launched the company’s first monthly newsletter to promote the winery- Stay informed on marketing and communications trends, especially within the wine industry, to help grow Leelanau Cellars' brand- Regularly manage and update the winery’s website, all social media platforms, and review websites such as Google to maximize our SEO- Craft press releases and conduct media interviews, effectively communicating the winery’s unique story and garnering positive coverage- Represent the winery in the community, attending events and building relationships- Oversee all e-commerce product inventory, sales, and distributions- Create a positive customer service experience with immediate responses and resolutions- Started the winery’s first wine club, organizing and hosting quarterly events for members to strengthen our customer loyalty and community engagement- Proficient in Photoshop, Canva, Planoly, WordPress, WineDirect, and MailChimp

Cadillac, Mi

● Produce and anchor a live sportscast on the 6:00 p.m., 7:00 p.m., 10:00 p.m. and 11:00 p.m. news broadcasts with local and national stories and packages● Manage a 4-person sports department, which includes creating daily, weekly and monthly sports coverage plans● Produce, edit, and anchor an award-winning 20-minute “Sports Overtime” show every Friday night, covering high school football and basketball games throughout Northern Michigan● Experience with live shots at local high school football games, college football games and other sporting events● Generate story ideas by networking throughout the community● Knowledge of iNews, Premiere and Avid

Albany, Ga

● Cover day-to-day sporting events, as well as produce a 5-minute live sportscast on the daily news with local and national stories and packages● Shot, edited, and called highlights on a 25-minute live high school football show● Developed connections and gained sources throughout the community through social media and public appearances● Enhanced writing skills in ENPS and editing skills on Edius

Athens, Oh

● Managed the sports department’s online content and breaking news coverage for Ohio University sports● Experience covering college athletics – Ohio University women’s soccer, football, men’s basketball, and baseball● Provided statistics and analysis for WOUB weekly podcasts on the 2013 Ohio men’s basketball team

● Created a rundown in ENPS for a 4-minute sports segment on a live 30-minute newscast● Developed Final Cut Pro and Housekeeper skills to create and associate sports highlights● Strengthened Adobe Photoshop skills for OTSs and FSs

Medina, Ohio

● Conducted extensive research for features on historical events in Medina County sports● Went undercover in Wadsworth High School state championship wrestling program● Recap high school sports throughout the Medina County● Gazette Sports was ranked in the top eight nationally by Associated Press Sports Editors (circulations under 15,000)

● Prepared a rundown for an one-hour, live sports-talk radio show● Live in-studio interviews with Ohio University athletes, coaches, and other local guests● Hosted a live television-radio special with reporters joining us from Athens state championship game in Columbus, Ohio

● Wrote a two-minute script on ENPS, created video and graphics for a 30-minute show● Mentored underclassmen with weekly meetings and teaching them skills necessary for the show

● Covered TVC-Hocking high school football games and called game highlights on a live show that night

● Concessions, facility clean up, nightly cash receipts, and marquee sign changes. ● Approximately 12 hours per week during the summer and winter breaks.

Cleveland, Oh

● Launched and hosted the Tribe Podcast with on-air personalities Kenny Roda and Dave DeNatale● Participated with Cleveland Sports Night - Cut sound bites for the show from Adobe Audition, recorded Cleveland Indians highlights, screened callers, posted interviews on the website● Participated in promotional events with ESPN Cleveland Street Team

Journalism, Spanish Specialization, News And Information Track, 3.54 (Cum Laude Honors)

May 2014 - June 2014 Study Abroad in Toledo, Spain ● Studied Spanish conversation, literature, and culture at Universidad de Castilla-La.

High School, Honors, Graduate