- Part-Time Consultant delivering marketing, branding, and communications strategy directly to the CEO of a Biotech start-up committed to changing women's healthcare

- Developed and executed the overall growth marketing strategy to drive brand awareness, customer acquisition, and revenue growth for dietitian-led wellness company providing both nutrition counseling and consumer packaged products- Reversed multi-year revenue decline by growing Consumer Products revenue by 10% and Nutrition Counseling revenue by 15%- Worked directly with F-Factor’s CEO and COO to develop the company business plans, pricing strategy, and goals- Oversaw F-Factor’s marketing team and agencies efforts to set the vision and strategy to develop comprehensive B2C and B2B marketing plans encompassing brand positioning, product innovation, content development, experiences, and activations to drive CPG sales (e-commerce, retail and DTC), customer acquisition, and retention- Managed and optimized marketing technology stack and budget to deliver against key growth KPIs and develop the ideal marketing mix of brand, owned and performance marketing- Established the marketing measurement framework to assess performance and produce actionable insights to drive operational effectiveness

- Championed a data-driven, consumer centric approach to envision and optimize digital customer lifecycle journeys based on customer goals, products sales, channels, and business needs- Partnered cross-functionally with business partners partners and UX/UI designers to conceptualize omnichannel experiences and delivery of content aligned with brand goals to increase revenue- Collaborated closely with brand teams and cross-functional teams to identify pain points and opportunities for improvements in the customer journey, aligned with overarching Infant Nutrition business strategies- Worked across the enterprise globally to instill a culture of innovation leveraging A/B testing, brainstorming, industry trends and research resulting in 25+ new experiences, solutions and campaign ideas

- Reimagined the Financial Wellness digital brand positioning to create B2B and B2C experiences and marketing that optimized product purchase paths and increased revenue by 25% - Managed the digital product portfolio development lifecycle from initial concept and value proposition to mature product using agile methodology and design thinking to meet investment and deadline targets- Led the customer experience COE to foster a culture of development, innovation, creativity, and experimentation- Developed and implemented customer experience strategies that enhanced customer satisfaction, loyalty, and advocacy- Tapped into customer insights and activity data to inform product development and marketing decisions supported by market trends, research, user-testing, analysis, and business needs- Directed a team of high performing product managers and developers to launching digital experiences that enabled financial education and goal planning

• Reporting directly to the CMO, spearheaded digital strategy for company's global digital transformation increasing Equinox's digital brand presence and engagement• Developed and optimized content strategies including SEO, email, website and mobile to maximize reach and engagement – grew digital engagement 3X• Responsible for the strategic direction to scale the Equinox digital experiences from 50 to 90 Clubs• Conceived and executed digital marketing efforts with business partners to drive product and brand awareness, retention (10%), revenue per member (5%) and lead generation (20%)• Built, mentored, and managed a team of high performers, vendors, and agency partners to deliver optimized new member acquisition and ancillary business sales funnels

- Worked collaboratively with various MLB verticals and partners across all 30 clubs to develop and implement strategic marketing communications plans resulting in national media exposure and brand awareness