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Matt Burton Email & Phone Number
Marketing and Customer Acquisition Advisor
at
RADAR108
LinkedIn matched
✓ Verified Jul 2026
3 data sources
Profile completeness 86%
Current company
Role
Marketing and Customer Acquisition Advisor
Location
New York City Metropolitan Area, United States
Who is Matt Burton? Overview
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Quick answer
Matt Burton is listed as Marketing and Customer Acquisition Advisor at RADAR108, based in New York City Metropolitan Area, United States. AeroLeads shows a matched LinkedIn profile for Matt Burton.
Matt Burton previously worked as Senior Director, Acquisition Marketing (Consultant) at National Basketball Association (Nba) and Communications & Digital Marketing Advisor | Biotech Start-Up at Lifestory Health - Biotech Start-Up Committed To Changing The Women'S Healthcare Market. Matt Burton holds Mba, Marketing from Baruch College.
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RADAR108
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Profile bio
About Matt Burton
Seasoned leader with nearly 20 years of experience leading marketing and customer experience across diverse industries for high growth companies of varying sizes including Major League Baseball, American Express, Equinox, Prudential, Reckitt and F-Factor. I have a proven track record of driving growth, innovation, and business results.My core competencies include general management, digital marketing, omni-channel experiences, CRM, content development, brand strategy, product marketing, and customer journey design. I am passionate about creating and leading high-performing teams, fostering a culture of collaboration and creativity, and leveraging data and insights to optimize marketing performance to drive business results.
Current workplace
Matt Burton's current company
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9 roles
Matt Burton work experience
A career timeline built from the work history available for this profile.
Senior Director, Acquisition Marketing (Consultant)
Current
Jul 2024 - Present
Communications & Digital Marketing Advisor | Biotech Start-Up
Current
Lifestory Health - Biotech Start-Up Committed To Changing The Women'S Healthcare Market
- Part-Time Consultant delivering marketing, branding, and communications strategy directly to the CEO of a Biotech start-up committed to changing women's healthcare
Apr 2018 - Present
Head Of Marketing - B2C | B2B | Growth Marketing | General Management
F-Factor
- Developed and executed the overall growth marketing strategy to drive brand awareness, customer acquisition, and revenue growth for dietitian-led wellness company providing both nutrition counseling and consumer packaged products- Reversed multi-year revenue decline by growing Consumer Products revenue by 10% and Nutrition Counseling revenue by 15%- Worked directly with F-Factor’s CEO and COO to develop the company business plans, pricing strategy, and goals- Oversaw F-Factor’s marketing team and agencies efforts to set the vision and strategy to develop comprehensive B2C and B2B marketing plans encompassing brand positioning, product innovation, content development, experiences, and activations to drive CPG sales (e-commerce, retail and DTC), customer acquisition, and retention- Managed and optimized marketing technology stack and budget to deliver against key growth KPIs and develop the ideal marketing mix of brand, owned and performance marketing- Established the marketing measurement framework to assess performance and produce actionable insights to drive operational effectiveness
Mar 2022 - Jul 2023
Customer Journeys Lead - Customer Experience | Loyalty Program Marketing | Customer Engagement
- Championed a data-driven, consumer centric approach to envision and optimize digital customer lifecycle journeys based on customer goals, products sales, channels, and business needs- Partnered cross-functionally with business partners partners and UX/UI designers to conceptualize omnichannel experiences and delivery of content aligned with brand goals to increase revenue- Collaborated closely with brand teams and cross-functional teams to identify pain points and opportunities for improvements in the customer journey, aligned with overarching Infant Nutrition business strategies- Worked across the enterprise globally to instill a culture of innovation leveraging A/B testing, brainstorming, industry trends and research resulting in 25+ new experiences, solutions and campaign ideas
Nov 2020 - Jan 2022
Director, Customer Engagement & Digital Strategy - Product Management | Customer Experience
- Reimagined the Financial Wellness digital brand positioning to create B2B and B2C experiences and marketing that optimized product purchase paths and increased revenue by 25% - Managed the digital product portfolio development lifecycle from initial concept and value proposition to mature product using agile methodology and design thinking to meet investment and deadline targets- Led the customer experience COE to foster a culture of development, innovation, creativity, and experimentation- Developed and implemented customer experience strategies that enhanced customer satisfaction, loyalty, and advocacy- Tapped into customer insights and activity data to inform product development and marketing decisions supported by market trends, research, user-testing, analysis, and business needs- Directed a team of high performing product managers and developers to launching digital experiences that enabled financial education and goal planning
Oct 2019 - Dec 2020
Director, Customer Engagement Strategy - Omni Channel Customer Journeys | Brand Marketing
Jan 2019 - Oct 2019
Director, Digital Strategy & Experience - Digital Transformation | Crm | Brand Marketing
• Reporting directly to the CMO, spearheaded digital strategy for company's global digital transformation increasing Equinox's digital brand presence and engagement• Developed and optimized content strategies including SEO, email, website and mobile to maximize reach and engagement – grew digital engagement 3X• Responsible for the strategic direction to scale the Equinox digital experiences from 50 to 90 Clubs• Conceived and executed digital marketing efforts with business partners to drive product and brand awareness, retention (10%), revenue per member (5%) and lead generation (20%)• Built, mentored, and managed a team of high performers, vendors, and agency partners to deliver optimized new member acquisition and ancillary business sales funnels
Sep 2013 - Apr 2018
Marketing Communications Specialist
- Worked collaboratively with various MLB verticals and partners across all 30 clubs to develop and implement strategic marketing communications plans resulting in national media exposure and brand awareness
May 2002 - Jun 2006
3 education records
Matt Burton education
Mba, Marketing
Baruch College
Ba Communications
State University Of New York At Plattsburgh
Education record
Nfa
FAQ
Frequently asked questions about Matt Burton
Quick answers generated from the profile data available on this page.
What company does Matt Burton work for?
Matt Burton works for RADAR108.
What is Matt Burton's role at RADAR108?
Matt Burton is listed as Marketing and Customer Acquisition Advisor at RADAR108.
Where is Matt Burton based?
Matt Burton is based in New York City Metropolitan Area, United States while working with RADAR108.
What companies has Matt Burton worked for?
Matt Burton has worked for Radar108, National Basketball Association (Nba), Lifestory Health - Biotech Start-Up Committed To Changing The Women'S Healthcare Market, F-Factor, and Rb.
How can I contact Matt Burton?
You can use AeroLeads to view verified contact signals for Matt Burton at RADAR108, including work email, phone, and LinkedIn data when available.
What schools did Matt Burton attend?
Matt Burton holds Mba, Marketing from Baruch College.
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