Matt Frederick Email and Phone Number
I’m an experienced and well-rounded art/creative director with a passion for the creative process and product content. Over the past 19+ years, I’ve been an integral part in building a brand from its formative years into its omnichannel adulthood.I’m an unorthodox mix of creativity and organizational process. Building quality content at scale and across mediums requires attention to detail and the willingness to dive into the nitty-gritty. Whether in art/photo direction, content creation, brand management, asset management or my personal projects, I approach work with passion and focus with my eyes, heart, head, and hands. Eyes - Looking at the details and design consistency.Heart - Believe and care about the story/product.Head - Understand the value of the work and messaging. Hands - Enjoy creating and producing meaningful work.Good creative process takes practice - Matt
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Technology Creative DirectorSuperior Court Of Los Angeles CountyYorba Linda, Ca, Us
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Director Of Creative Services5.11 Tactical 2017 - Sep 2024Costa Mesa, California, UsBeing part of a brand from its infancy to maturity has provided an amazing opportunity to have a direct and personal influence on the evolution of a brand. Establishing, communicating and maintaining brand standards is critical. Carrying that out across marketing campaigns and collateral, social media, product packaging, retail interiors/exteriors, point of sale and corporate environments, that is my world. Leading a productive and fulfilled creative team requires balance between planning and flexibility and is a big part of who I am today.• Brand Development and Creative Direction• Content Development and Go-To-Market Catalogs• Product Photography and Asset Management• Creative Workflow Processes and Practice• Vendor and Resource Management -
Creative Director5.11 Tactical Mar 2008 - 2017Costa Mesa, California, UsCreative direction, design and development for marketing campaign collateral, digital media, print media, retail and corporate environments. Complete creation (photos, copy, design, proofing, production) for 200+ page catalogs and related sales materials. Brand identity development and management across all media. Hands-on product photography, pre-production, direction, execution and post production on both location photo shoots and in-house studio and external studios. Leadership of a team of graphic designers plus agency partners and freelance graphic designers and photographers. Developed working relationships with outside agencies, photographers and production houses. Ownership of line-item and project specific budgets. Established lasting creative workflow processes and practices.
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PrincipalMatt Frederick Creative & Content Consulting Jan 2020 - Dec 2022Freelance/moonlight work for select companies in the outdoor and overlanding space. Crafted brand identity guidelines and easy-to-use logo kits for internal and dealer use.Developed frameworks for product content (Airtable/CSV) and documentation for consistent naming conventions.
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Art Director5.11 Tactical 2005 - 2008Costa Mesa, California, UsDesign and production of marketing materials, advertisements, catalogs, product packaging, retail point-of-sale graphics. Brand identity development during a brand’s infancy. Studio photography planning and supervision. Location photography planning, logistics, supervision and post production. Leadership of a team of creatives within a young marketing and e-commerce team ecosystem.
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PrincipalMatt Frederick Design 2002 - 2005Freelance and sub-contract design for companies, agencies and fellow design firms. Services have included book layout and design, logo and identity development, illustration, print and marketing materials design, copy writing, animation (Flash), product and location photography, and video production. Since 2005 I have taken on occasional and interesting projects as I have had time and opportunity. These projects have included identity and branding, photography, technical manuals, nonfiction books and some unique Photoshop projects.
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Art DirectorSynovation 2000 - 2002Joined Synovation to build their identity and establish consistent branding through all media. Responsible for corporate branding, user interface, marketing website, design of technical documents and end-user documentation.
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Graphic Designer/New Media DesignerProvidence Communications 1999 - 2000Identity, print and new media design.
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Marketing Assistant > Graphic Designer > Creative ManagerHi-Tec Sports, Usa 1994 - 1999Started as a Marketing Assistant/Admin while in college, moved to position as Graphic Designer when I graduated. Then promoted to Creative Manager.
Matt Frederick Education Details
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California State University, StanislausFine Art -
California State University, StanislausFine And Studio Arts
Frequently Asked Questions about Matt Frederick
What company does Matt Frederick work for?
Matt Frederick works for Superior Court Of Los Angeles County
What is Matt Frederick's role at the current company?
Matt Frederick's current role is Technology Creative Director.
What schools did Matt Frederick attend?
Matt Frederick attended California State University, Stanislaus, California State University, Stanislaus.
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