Matthew E. Johnson, Ph.D. Email & Phone Number

Best known for the start-up and operationalization of high-impact consulting practices focused on digital transformation, including: strategic planning, process redesign, change management, and value realization. Extensive international experience working within and consulting to targeted industries including: healthcare & life sciences, financial services, and high-technology. Primary functional concentration has been within the field of customer relationship management (CRM) and the introduction of Salesforce ecosystem technologies. Highly focused on selling and business development.

Greater Boston, Us

Provide guidance regarding new business start-up as a division of existing company, regarding new services, organizational structure, and skill requirements. New services focused on the utilization of AI within demand generation solutions.

Baltimore, Maryland, Us

Lead advisory engagements for CRM initiatives typically involving program strategy, governance, change management, and value realization. Advisory services have led to account expansion, new logo acquisition, and revenue growth.

New York, Us

Designed and executed an internal transformational program to move the company from a staffing-oriented business model to a full-spectrum data & analytics consultancy focused on client business outcomes. The initiative included the development of an enterprise go-to-market strategy, including the definition of solutions, approach for sales, marketing, and partner channels, and development of a new advisory practice focused on data & analytics strategy, optimization, and client value creation.

Chicago, Il, Us

Designed and launched digital strategy and transformation service line dedicated to CRM program effectiveness. Services focused on the design and execution of large program architecture, including strategic planning, program governance, program health, and business value management.Focused on helping healthcare providers define the emerging utilization of CRM to drive improved patient engagement and experience.Contributed to aggressive growth targets of the Salesforce service line through delivery of strategic planning and advisory engagements with both new and existing clients.

Established new practice and discipline focused on digital transformation consulting services within the Salesforce ecosystem. Services included program strategy, change management, experience design, and program effectiveness. Managed team of 12 FTEs, whose members worked across several dozen accounts. Dedicated to selling advisory services and enabling sales teams.Achieved profitability for the practice in six weeks and produced over $17 million in pull-through revenue in 2019.Established transformational focus on business value analysis and benefits delivery across all services, enabling clients to measure and realize value.

Dublin 2, Ie

Expanded and ran advisory services practice from Cloud Sherpas after acquisition by Accenture. Added Pega Systems as a new technology platform within the portfolio of offerings. Supported very large accounts with selling of cloud technology advisory to enable improved client business outcomes.Developed new service offering, focused on Salesforce Center of Excellence (CoE) development, enabling clients to increase program effectiveness and reduce risk.Helped Cloud First business unit improve close rate with new Salesforce clients and expand existing account revenue through advisory services.

Transitioned advisory practice from Innoveer post-acquisition by Cloud Sherpas. Expansion included Google and ServiceNow platform strategic support and Asia service delivery. Managed business development activities, including alliance relationship management, development of marketing intellectual property, and sales for both new and strategic accounts.Expanded advisory revenue bookings by 300% over previous year at Innoveer and contributed to 20% of Cloud Sherpas revenue in second year.Generated two-thirds of the company pipeline via advisory engagements at the point of Accenture acquisition.Facilitated strong client outcomes such as sales close rate, campaign lift, customer satisfaction, and workplace productivity.

Recruited by colleagues to establish a change management practice to supplement technology services at Innoveer. Added program strategy services, primarily for medium-sized Siebel technology programs. Converted all advisory services to Salesforce-focused programs. Services were delivered in the U.S. and Europe across a broad range of industries, with a heavy focus on high-technology.Reduced overall risk by influencing technology buyers to include change management elements to their software implementations.Implemented new program strategy offering that drove 10.5 times original revenue pull-through for accounts, helping to fuel growth.Dramatically elevated sales representative remuneration as a result of initial advisory services revenue and pull-through value of follow-on services. Sales heavily supported through extensive lead generation process.

Ph.D., Organizational Psychology

Bachelor Of Science - Bs, Psychology