Matthew Eydt Email & Phone Number

New York, United States

New York

Greater New York City Area

Greater New York City Area

Greater New York City Area

• Negotiator responsible for overseeing 30+ networks over 7 dayparts
• Effectively negotiate and secure advertising space that is suitable for the client’s brand target audience, leading to an increase on their return on investment in the network, Hispanic, and cable entertainment.
• Develop media plans to optimize Revlon’s television budget while meeting or exceeding the clients brand goals
• Track all liability in order to ensure overall guaranteed delivery for each deal across all networks, as well as brand delivery per deal
• Manage day-to-day account activities, set specific deadlines for schedules, Stewardship/Posts and ensure resolution of any billing discrepancies
• Develop and maintain strong relationships with network sales representatives and client

Greater New York City Area

• Part of a multi-account team responsible for overseeing 7 accounts
• Monitor the clients media buy to ensure that the advertisements are ran/appear on the various vendors programming according to the agreed upon deal points
• Analyzed and researched estimated rating and composition for various networks/programs for target audiences
• Built multiple Media Plans focused on strategic networks centered on demographics
• Allocate and flight all brands based on brand dollars, planned flight weeks, GRP’s, and creative lengths
• Prepare detailed documents related to the media purchase and its consumption on a daily, weekly, and yearly basis

New York, NY

Arranged and assisted with event projects including guest lists and locations. Created event gift bags by contacting high-level clients. Participated in brainstorming sessions to help form ideas to generate sales. Compiled media impressions for various events