In my nearly 20 years in the research industry, I've have had the opportunity to tackle business issues from many different angles. The one thing that has always remained consistent is my interest in translating data into clear actionable answers. Taking a large dataset and uncovering what all those numbers really mean in a way that can drive a business forward is something I have been passionate about since I first started in the industry. My specialties include brand health tracking, consumer behavior and advertising effectiveness. Over the years I have had the privilege of delivering results for some of the world’s leading technology, telecom, consumer packaged goods and financial service companies. Though I have spent much of my career working on quantitative studies, I do have qualitative experience and enjoy how the two can help each other to paint a clearer picture for clients.Another part of my career that I value greatly would be the relationships. More specifically, guiding those who report to me, and watching them go on to become vital parts of an organization is something I take considerable pride in. Regardless of what roles I take on in the future, I hope mentoring remains an element of my job. Also, I am a big believer that corporate culture is hugely important in the success of a business. I have seen throughout my career that incredible things can be accomplished when a work environment is positive and collaborative.Feel free to reach out to me via LinkedIn if you would like to discuss market research or the latest trends in one of the various industries, I have had the opportunity to service.