Matthew Westfall

Matthew Westfall Email and Phone Number

Sr. Director, Marketing @ Lumos Fiber
Chattanooga, TN, US
Matthew Westfall's Location
United States, United States
About Matthew Westfall

➥ A passionate and results-driven marketing leader with over a decade of experience in the tech and telecom space, balancing creativity and strategy in both agency and client-side roles.➥ I have a proven track record of overseeing brand development from the ground up—architecture, strategy, go-to-market planning—and driving revenue growth through innovative and data-driven strategies. ➥ As a leader I champion humility, curiosity, empathy, and accountability, emphasizing the importance of collaboration. ☛ Key Skills ☚ • Brand Strategy & Development • Integrated Marketing Strategies & Campaigns• Cross-Functional Collaboration and Leadership• Strategic Plan Development and Implementation• Innovative Thought Leadership and Problem Solving• Competitive Analysis and Market Positioning• Process Improvement and Transformation• Exceptional Team Leadership and Client Relationship Management

Matthew Westfall's Current Company Details
Lumos Fiber

Lumos Fiber

View
Sr. Director, Marketing
Chattanooga, TN, US
Website:
lumosfiber.com
Employees:
1684
Matthew Westfall Work Experience Details
  • Lumos Fiber
    Sr. Director, Marketing
    Lumos Fiber
    Chattanooga, Tn, Us
    View
  • Lumos Fiber
    Director, Marketing Communications
    Lumos Fiber Jan 2023 - Present
    Greensboro--Winston-Salem--High Point Area
    View
  • Lumos
    Senior Campaign Manager
    Lumos Jun 2022 - Jan 2023
    Greensboro--Winston-Salem--High Point Area
    View
  • Petermayer
    Account Supervisor
    Petermayer Jan 2019 - Jun 2022
    New Orleans, Louisiana, United States
    • Led account operations for Fortune 150 client, Lumen Technologies, representing the agency’s largest account (revenue and headcount). • Responsible for all brand and campaign development for Lumen’s Mass Market service offerings, ensuring the work was strategically sound, creatively driven and seamlessly linked. • Oversaw the launch of Lumen’s new residential and small business brand, Quantum Fiber. Included end-to-end development of brand strategy, visual identity systems, go-to-market planning and campaign production.
    View
  • Petermayer
    Senior Account Executive
    Petermayer Jan 2018 - Dec 2018
    • Senior client lead, partnering across agency disciplines to support a variety of integrated work streams. Accountable for all strategic planning and ongoing campaign development from briefing to production and activation.• Successfully pitched and grew CenturyLink's SOW by 20% to include organic social management, securing the agency's largest social account and surpassing organic growth goals in FY18.• Drove repositioning and re-launch of CenturyLink's fiber internet product, producing a 43% increase in subscribers and 14% increase in market penetration YoY.
    View
  • Peter Mayer
    Associate Marketing Director
    Peter Mayer Nov 2014 - Dec 2017
    Greater New Orleans Area
    • Launched new agency brand identity and go-to-market approach around category specialties (Food & Beverage, Travel & Tourism, and Technology).• Improved top-to-bottom new business funnel performance, including RFP advancement rate from 50% to 80%+ and final pitch-to-win ratio from 20% to 90%.• Over FY16-FY17, led new business team to secure the agency's largest account(s) and produced $2.3MM in new revenue.• Managed implementation of agency's first CRM solution (HubSpot) and the launch of a new prospect-focused website, producing 27% increase in inbound RFP opportunities YoY.
    View
  • Petermayer
    Associate Account Executive
    Petermayer Jan 2013 - Oct 2014
    Greater New Orleans Area
    • Responsible for Consumer direct mail programs, producing over 60 unique creative layouts per quarter and over 50MM pieces annually.• Orchestrated the launch and subsequent market expansion of CenturyLink's fiber internet product in new markets, growing subscribers 25% YoY. • Partnered with field marketing and local teams on all creative development across 37 states and 150+ retail stores, translating national campaigns at the local level..• Continually monitored creative performance and provided recommendations for hundreds of uniquely targeted direct mail tactics on a quarterly basis.
    View
  • Wampold Strategies
    Production Assistant
    Wampold Strategies May 2012 - Dec 2012
    Washington D.C. Metro Area
    • Developed and managed outreach campaigns for over 15 candidates and ballot measures in the 2012 election cycle.• Conducted polling research and analysis, providing updated candidate profiles and bi-weekly reports.• Oversaw message development, design, and production of all print collateral. • Managed company website and social media accounts.
    View

Matthew Westfall Education Details

Frequently Asked Questions about Matthew Westfall

What company does Matthew Westfall work for?

Matthew Westfall works for Lumos Fiber

What is Matthew Westfall's role at the current company?

Matthew Westfall's current role is Sr. Director, Marketing.

What schools did Matthew Westfall attend?

Matthew Westfall attended Louisiana State University.

Not the Matthew Westfall you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.