Matthew Westfall Email & Phone Number

Chattanooga, Tn, Us

Greensboro--Winston-Salem--High Point Area

Greensboro--Winston-Salem--High Point Area

New Orleans, Louisiana, United States

• Led account operations for Fortune 150 client, Lumen Technologies, representing the agency’s largest account (revenue and headcount). • Responsible for all brand and campaign development for Lumen’s Mass Market service offerings, ensuring the work was strategically sound, creatively driven and seamlessly linked. • Oversaw the launch of Lumen’s new residential and small business brand, Quantum Fiber. Included end-to-end development of brand strategy, visual identity systems, go-to-market planning and campaign production.

• Senior client lead, partnering across agency disciplines to support a variety of integrated work streams. Accountable for all strategic planning and ongoing campaign development from briefing to production and activation.• Successfully pitched and grew CenturyLink's SOW by 20% to include organic social management, securing the agency's largest social account and surpassing organic growth goals in FY18.• Drove repositioning and re-launch of CenturyLink's fiber internet product, producing a 43% increase in subscribers and 14% increase in market penetration YoY.

Greater New Orleans Area

• Launched new agency brand identity and go-to-market approach around category specialties (Food & Beverage, Travel & Tourism, and Technology).• Improved top-to-bottom new business funnel performance, including RFP advancement rate from 50% to 80%+ and final pitch-to-win ratio from 20% to 90%.• Over FY16-FY17, led new business team to secure the agency's largest account(s) and produced $2.3MM in new revenue.• Managed implementation of agency's first CRM solution (HubSpot) and the launch of a new prospect-focused website, producing 27% increase in inbound RFP opportunities YoY.

Greater New Orleans Area

• Responsible for Consumer direct mail programs, producing over 60 unique creative layouts per quarter and over 50MM pieces annually.• Orchestrated the launch and subsequent market expansion of CenturyLink's fiber internet product in new markets, growing subscribers 25% YoY. • Partnered with field marketing and local teams on all creative development across 37 states and 150+ retail stores, translating national campaigns at the local level..• Continually monitored creative performance and provided recommendations for hundreds of uniquely targeted direct mail tactics on a quarterly basis.

Washington D.C. Metro Area

• Developed and managed outreach campaigns for over 15 candidates and ballot measures in the 2012 election cycle.• Conducted polling research and analysis, providing updated candidate profiles and bi-weekly reports.• Oversaw message development, design, and production of all print collateral. • Managed company website and social media accounts.