Matthew is an activist and an entrepreneur dedicated to removing animals from the food system and speaks in the third person. Having co-founded the global phenomenon Veganuary, and then the US-based NGO Generation Vegan (GenV), Matthew launched Veg Capital to provide early-stage investment to companies developing vegan meat, dairy, eggs and seafood replacements. More recently, he co-founded VFC, a vegan fried chick*n brand which marries activism with business, and seeks to spare the lives of chickens - the most abused land animals on the planet. Veganuary - came up with the idea and launched in January 2014. Veganuary is a non-profit organisation which encourages people worldwide to try vegan for January and beyond. During the 2023 campaign, more than 700,000 people took our pledge to try a vegan diet, with #Veganuary being viewed more than 900 million times on Tiktok and over 300 million people engaging with Veganuary’s international social media channels in January 2023GenV - Generation Vegan is a non-profit dedicated to educating people about the environmental, ethical, personal, and public health benefits of adopting a plant-based lifestyle. GenV provides free nutritional guidance and support for people who are new to veganism, including a unique and inspirational 7-day and 30-day vegan challenges. They provide free plant-based meals to essential workers and underserved communities in over 20 countries, while our million-dollar challenges make headlines all over the world.Veg Capital - provides early-stage capital to companies striving to replace the use of animals in the food system. A specialist private venture fund that primarily provides early-stage Angel, Seed, and Series A funding, with investments typically ranging from £100,000 to £250,000. Veg Capital invests primarily in companies developing meat, dairy, eggs and seafood replacements with plant-based ingredients.VFC® - building a Vegan Fried Chick*n brand, as chickens are the most abused land animals on the planet. Activism lies at the heart of the mission, and the company has big ambitions to turn VFC into a global food company.Disclaimer - The statements, views, or opinions expressed in his LinkedIn profile and related articles represent his own views and not those of his employer or LinkedIn.Please note - He gets a lot of LinkedIn messages. While he tries to read everything, he can reply to only a small proportion, because the volume is so high. Thank you in advance, and sorry if he doesn't get round to yours.