Matthew Goodyear
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Matthew Goodyear Email & Phone Number

Head and VP of Brand and Product Development at Farmer Focus
Location: Miami-Fort Lauderdale Area, United States 10 work roles 1 school
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✓ Verified August 2026 3 data sources Profile completeness 86%

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Current company
Role
Head and VP of Brand and Product Development
Location
Miami-Fort Lauderdale Area, United States
Company size

Who is Matthew Goodyear? Overview

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Quick answer

Matthew Goodyear is listed as Head and VP of Brand and Product Development at Farmer Focus, a with 77 employees, based in Miami-Fort Lauderdale Area, United States. AeroLeads shows a matched LinkedIn profile for Matthew Goodyear.

Matthew Goodyear previously worked as Head/VP/GM of Ecommerce at Wild Fork and Head of Digital Product, Merchandising & Consumer Experience at Wild Fork. Matthew Goodyear holds B.A, Interpersonal/Organizational Communications-Minor In Marketing from University Of Central Florida.

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Email format at Farmer Focus

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Farmer Focus

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Profile bio

About Matthew Goodyear

Seasoned executive with over a decade of experience in the protein industry, specializing in DTC food business. Known for strategic vision and entrepreneurial acumen, proficient in end-to-end operations management and navigating hyper-growth environments. Demonstrated success in driving revenue milestones and fostering brand growth through business development and operational excellence. Passionate about disrupting norms and poised to fuel growth for early-stage and hyper-growth startups.

Current workplace

Matthew Goodyear's current company

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Farmer Focus
Farmer Focus
Head and VP of Brand and Product Development
Fort Lauderdale, FL, US
Employees
77
AeroLeads page
10 roles

Matthew Goodyear work experience

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Head And Vp Of Brand And Product Development

Fort Lauderdale, Fl, Us

Head/Vp/Gm Of Ecommerce

Current

Miami-Fort Lauderdale Area

Apr 2022 - Present

Head Of Digital Product, Merchandising & Consumer Experience

Miami-Fort Lauderdale Area

May 2020 - Apr 2022

Head Of People Operations, Org Development & Quality Assurance

Miami/Fort Lauderdale Area

Jan 2017 - May 2020

Hr Director, Corporate Operations

Jbs
Jan 2015 - Jan 2017

Director Of Talent Acquisition

Jbs

Greater Denver Area

Jun 2014 - Jan 2015

Corporate Recruiter

Jbs

Lead the corporate recruiting and social media initiatives and strategy.Reduced time to fill by 50% from previous year to 25 days. Reduced previous year external recruiting spend by $342,795.48. Created SOP for interview, on-boarding and orientation.

Dec 2012 - Jun 2014

Co-Founder And Coo

Spearheaded the development of two athlete-focused websites, leveraging entrepreneurial vision and digital marketing expertise to create innovative platforms catering to the needs of athletes and recruiters alike. From conceptualization to execution, led the product development process, branding, and go-to-market strategy, ensuring offerings resonated with our target audiences. Building upon this foundation, recruited and assembled a high-performing team of web developers and graphic designers, demonstrating effective talent acquisition and team-building skills to ensure the successful launch of sites. Implementing targeted recruitment strategies through events, social media, and email marketing, surpassed expectations, achieving a membership base exceeding 500. Successfully secured startup funds by pitching investors with a compelling business case, showcasing strategic fundraising skills. Actively contributed to content creation for the blog, driving significant audience engagement and brand visibility with over 67,000 views.

Nov 2011 - Sep 2013

Director Of Ops/Pitching Coordinator

Florida Stars

• Ran and coordinated all events associated with program • Recruited athletes to join program • Coordinated all travel for entire program • Set and remained within budgets on expenses for team and travel • Liaison to college programs for prospective student athletes• Coached two top level teams at tournaments around southeast• Coordinated teams marketing efforts on social media and within community

Apr 2011 - Aug 2011

Director Of Baseball Operations

University Of Central Florida Athletics Association

Managed day-to-day administrative operations, demonstrating strong organizational and administrative skills essential for efficient operations and resource management. Directed the planning and recruitment efforts for the booster club, showcasing leadership and community engagement skills in fostering support and involvement in the baseball organization. Played an integral role in recruiting potential student athletes by leading tours and organizing events, contributing to the recruitment efforts and success of the baseball program, demonstrating interpersonal skills and a commitment to student athlete development. Coordinated all travel arrangements and logistics for the entire baseball organization, ensuring seamless execution and logistical support for team operations, showcasing expertise in event planning and coordination. Assisted with game day marketing activities and planning for all home games, contributing to the promotion and success of baseball events, demonstrating versatility and teamwork in supporting marketing and promotional efforts.

Jun 2010 - Apr 2011
Team & coworkers

Colleagues at Farmer Focus

Other employees you can reach at wildforkfoods.com. View company contacts for 77 employees →

1 education record

Matthew Goodyear education

FAQ

Frequently asked questions about Matthew Goodyear

Quick answers generated from the profile data available on this page.

What company does Matthew Goodyear work for?

Matthew Goodyear works for Farmer Focus.

What is Matthew Goodyear's role at Farmer Focus?

Matthew Goodyear is listed as Head and VP of Brand and Product Development at Farmer Focus.

Where is Matthew Goodyear based?

Matthew Goodyear is based in Miami-Fort Lauderdale Area, United States while working with Farmer Focus.

What companies has Matthew Goodyear worked for?

Matthew Goodyear has worked for Farmer Focus, Wild Fork, Wild Fork Foods, Jbs, and Recruit 365, Llc.

Who are Matthew Goodyear's colleagues at Farmer Focus?

Matthew Goodyear's colleagues at Farmer Focus include Vicente De Leon, Abigail Martinez, Carol Hernandez-Rodriguez, Max Lucas, and Matheus Cabral.

How can I contact Matthew Goodyear?

You can use AeroLeads to view verified contact signals for Matthew Goodyear at Farmer Focus, including work email, phone, and LinkedIn data when available.

What schools did Matthew Goodyear attend?

Matthew Goodyear holds B.A, Interpersonal/Organizational Communications-Minor In Marketing from University Of Central Florida.

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