Matthew Haley Email & Phone Number

Berryville, Arkansas, United States

I drive topline sales and profits for multi-million dollar accounts while increasing SKU counts, providing executive level presentations, managing P & L, planning and forecasting, customer service, and marketing. Key focuses on farm, hardware, work, sporting goods, and new business development. In first 6 months gained 76% increase in top-line sales with top key accounts. Secured business in over 400+ new wholesale farm & home doors. Have exceeded double digit sales plan all 3 years and forecasting over a 39% increase for 2024 business. Currently managing accounts like Rural King, Tractor Supply, Boot Barn, Bomgaars, Runnings, Atwoods, the Mid-States buying group and many others.

Dallas/Fort Worth Area

Provide expert oversight to top farm, hardware, and outdoor accounts, including Dunham’s Sports; Stock and Field; Family Farm and Home; Blain’s Farm Supply; Mills Fleet Farm; Big R Stores; Farm King; and Farm and Home Supply Career Highlights:* Increased western business by 145% and the work business 78% in first 6 months. * Earned hand-picked selection by the company president to manage and improve underdeveloped region, while bringing more than 25 additional styles to key accounts and delivering over 120 styles to independent customers and retailers in the Midwest that drove business growth within short period of time* Steered efforts in driving services and placing new products in all top 60 accounts in first 45 days* Led the smooth opening of eight new work and western accounts in first 30 days* Succeeded in presenting proposal to three larger key account farm stores on the target lists, while developing effective strategies that guaranteed smooth implementation

Nelsonville, Ohio

Oversaw a $78M business with 18 nationwide sales representatives, key account managers, and top national outdoor, farm, hardware, and ECOM accounts that included Amazon, TSC, Sportsman’s, Academy, Bass Pro, Bomgaars, Theisen’s, Home Depot, Ace, True Value, Dick’s, Dunham’s, along with Mid-States, Worldwide, Wheatbelt, and NBS buying groups*Efficiently managed and guided the Sales Team throughout the entire strategic sales process*Played a pivotal role in the execution of new product development and product launches, along with the deployment of marketing support, trade association shows, and key account sales programs and plan-o-grams (POG)*Contributed to forecasting, purchasing, and marketing strategy implementation in support to overall business operationsCareer Highlights:*Made significant contribution in driving continuous growth of the company for eight consecutive quarters, as well as developing strategic sales plan that secured additional $4M revenue in 2018 and additional $2.5M revenue in 2019*Built Southern States buying group business resulted in 40 new stores and 32% increase in revenue year-over-year*Successfully targeted, secured, and managed key accounts, involving Trade Home, Shoe Sensation, French’s, Olney Rural King, Mason’s, Rogan’s, Bomgaars, Theisen’s, Family Farm & Home, Sportsman’s Warehouse, and Murdoch’s*Spearheaded the recruitment and training of four open sales territories, with two gaining top awards in 2019*Facilitated multiple sales trainings, role play, and “Sharpen the Saw” exercises during national sales meetings *Contributed to the building, preparation, and execution of national sales meetings, rep and dealer advisory councils*Optimized bookings and representative travel by developing Georgia “Scorecard” forecasting and tracking system

Lansing, Michigan Area

Worked directly with owner in establishing a nationwide sales force and initiated all sales efforts in promoting premium custom sublimation uniforms, apparel, bags, and accessories for high schools, travel clubs, colleges, and professional sports*Provided consultative advice on all aspects of product launch process for leisurewear, bags, sportswear, and accessories*Administered all marketing, product design, operations, and customer service activities*Negotiated vendor pricing and developed all price lists, product line sheets, apparel catalogs, and photoshoots Career Highlights:*Demonstrated excellent performance by closing new nationwide contract with PowerAde Platform on the NCAA exposure tour *Drove a 17% improvement in uniform sales in 2017 and 12% increase in accessories and sportswear sales*Signed new nationwide contract for North American Premier Basketball (NAPB) league

Medina, Oh

Functioned under the supervision of CEO responsible for securing new additional accounts and overseeing 15 sales agencies and 125 independent representatives in the gift and home industries*Maximized top hardware, premium grocery, chain-stores, and ECOM accounts, which included Amazon, Zappos, Meijer, Bass Pro, Family Christian, Lifeway Christian, Whole Foods, Wegmans, AAFES, Spartan Nash, Earth Fare, and Fresh Market*Spearheaded the execution of all presentations, sales training, budgets, POG reviews, product setup, co-op, forecasting, pro-formas, cross-functional team meetings, and account operations*Initiated strategic sales and marketing efforts for trade association shows and new product launches, along with proper coordination of customer service, logistics, building annual sales budgets, and product development processesCareer Highlights:*Designed and implemented all booth strategies for Atlanta, Dallas, Denver, L.A., and Vegas gift shows*Showed exceptional skills in successfully opening 5 new strategic channels that drove 20% increase in two years*Acquired seven new national accounts that brought $2M revenue growth in first two years*Brought approximately $650K improvement in new key account sales for Meijer, Whole Foods, & JoAnn Fabrics*Designed faith-based product lines for Family Christian and Lifeway, independent bookstores, and Guidepost magazine, while recruiting Genesis Marketing Group as a distributing partner *Led the successful negotiation that secured two new multimillion-dollar private label customers, such as Guidepost Magazine and Kathy Ireland Worldwide

Medina, Oh

Targeted strategic partnership with kathy Ireland Worldwide ($2B in annual sales and #28 most powerful global license brand) as exclusive channel partner to department stores, drug, grocery, mass, gift, military, and entire home décor trade. Career Highlights:*Administered the recruitment and development of new distributor sales network that involved 65 new sales representatives*Facilitated the negotiation and acquisition of license agreement that brought over $7M additions in annual sales*Led all sales and marketing efforts and executive presentations of new product lines within the market through proper coordination of the entire product development process, from packaging and marketing to launch execution

Williamston, Mi

Led a sales team focused on bringing the best products to the sporting goods markets while calling on top specialty and key accounts (Family Christian, MC Sports, Sears, Dunham's etc.) within the Midwest. Represented companies such as Moneyball Sportswear, J-America Sportswear, TRIKKE (body carving vehicles), AVEX Sport (water hydration system), and Island Surf footwear brands.

Recruited internally by CEO and given immediate responsibility for managing national sporting good chains, mass-merchants, top e-commerce, military, footwear chains, and discount wholesalers in the United States. Launched a targeted account expansion program and immediately delivered a 30% increase in new accounts in first 120 days. Ranked #1 in sales and consistently exceeded company plan for gross sales and margin increase. Ended last year at 15% above company sales average. Corporate contributions included: Increased market share to levels 35% higher than specialty channels. 30% increase in new accounts which added $620,000 in sales. Increased company profit margin by 26% within 12 months.

Promoted by President as youngest VP in company history to manage largest sales region (20M) and within six months was able to increase sales by 26%. Then tasked with orchestrating turnaround of the company’s poorest-performing sales region in which sales increased by 18% within six months. Continued to lead region to #1 sales ranking four successive years, while managing the largest key accounts and 9 territory sales managers. Was able to maintain double digit sales growths while cutting operating expenses each year by an average of 15%, which led to $450,000 in company savings.

Was hired to manage one of the top grossing sales territories for Prince Sports, Inc. which included key sporting goods retailers and significantly increased sales in the region each year. Honored as a multiple winner of “Sales Rep of the Year”, “Footwear Sales Rep of the Year”, and first member appointed to the inaugural “Rep Advisory Board” based on strong leadership and by consistently ranking in the top 5% of the company in sales. Selected, supervised, and evaluated team of over 140 racquet sport professionals. Managed product lines for LBH, Lilly's, Balle de Match and Wimbledon and US Open tennis apparel. Represented Bolle and Serengetti performance eyewear to specialty accounts.

Supervised over 60 employees in customer service, maintenance, aquatics and fitness. Evaluated employees with monthly and yearly reports and developed action plans to obtain goals. Generated weekly reports for CEO on employee productivity, club condition, and member satisfaction. Managed professional tennis staff and the tennis program for 400 juniors and 200 adults. Planned and monitored budget, generated variance reports, and managed product inventory for pro shop. Coordinated staff meetings, teaching schedules, and established targets and action plan for staff. Consultant to Pro Shop Mgr. on product lines as well as racquet technician on stringing and repairs.