Matthew Harper

Matthew Harper Email and Phone Number

Award Winning Account Manager: passionate about my customers, and bringing people together to drive business for a desired result! @ Bacardi
pembroke, bermuda
Matthew Harper's Location
Atlanta, Georgia, United States, United States
Matthew Harper's Contact Details

Matthew Harper work email

Matthew Harper personal email

n/a
About Matthew Harper

CORPORATE ENTERTAINMENT: ACCOUNT MANAGER, BRAND PARTNERSHIPS, CULTURE MANAGER, PARTNERSHIP COORDINATOR, COMMUNITY MANAGER, EXPERIENTIAL MARKETING, MULTICULTURAL MARKETING, PROMOTIONS SPECIALIST, EVENT PRODUCTION.I am a high-energy business professional, with 10+ years of experience in Spirits, Food & Beverage, Hospitality, Entertainment, Business Development and Talent Relations. "I'm in the business of people," and have the unique ability of making organic connections with individuals from all walks of life for a desired result.

Matthew Harper's Current Company Details
Bacardi

Bacardi

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Award Winning Account Manager: passionate about my customers, and bringing people together to drive business for a desired result!
pembroke, bermuda
Employees:
5842
Matthew Harper Work Experience Details
  • Bacardi
    Bacardi Account Manager, Multicultural
    Bacardi Oct 2022 - Present
    Atlanta, Georgia, United States
    • No.2 Go Spot Check user in Bacardi’s entire Franchise Division, with over 400 Account Visits YTD. Allowing me to successfully manage key relationships with decision-makers, and drive business within our brand portfolio. • No.3 in Bacardi’s entire Franchise Division with over 700 Menu Placements YTD. Attributing to Georgia being a Top-2 Market in Net Sales Value and Case Volume growth for the fiscal year. • Successfully manage a 6-figure activation, travel and expense budget, making the Georgia Franchise one of the most profitable Sales markets in the country. • Led ‘Stir Up Your Future’ for Georgia, a national initiative, recruiting top talent to learn more about Bacardi’s company culture and career opportunities. This event secured over 200 RSVP’s and attendees, with four full-time offers being extended through our Human Resources Belonging Team. • Stir Up Your Future secured five new Points of Distribution for our Bacardi brands, resulting in 10 cases of Volume Growth for my account with six Brand Mentions on our exclusive Cocktail Feature Menu.
  • Esquire Branding Agency
    Principal Owner
    Esquire Branding Agency Dec 2015 - Present
    Greater Atlanta Area
    • On-Premise Activation: Successfully executed a National Bourbon Day campaign for Brown Forman, negotiated 10 cases of sold products to venue, garnered over 10,000 digital impressions from in-person event - with over 300 attendees, which depleted 7 cases of product, contributing to $5,000 in bar revenue over the course of two hours; leveraged tailored email blasts via Mailchimp and brand-exclusive drink menus with key bar placements to achieve desire brand results.• Executes annual influencer/brand campaigns for major festivals and companies such as ONE Music Fest, Goorin Bros which directly attribute to nearly $200,000 in annual sales revenue. • Sources high-level creative talent in the entertainment space, resulting in average of 25% YTD increase in client ROI.• Agency leader for Talent Procurement, Event Planning, Promotion & Creative Services.• Successfully curated over 500 live events, generating over $3M in revenue.
  • Bet (Bet Networks, A Subsidiary Of Viacom Inc.)
    Talent Wrangler
    Bet (Bet Networks, A Subsidiary Of Viacom Inc.) Jun 2018 - Present
    Responsible for Tentpoles – major award shows – music specials, unscripted development projects and BET News that directly support the financial/rating performance of the Network.• Talent Wrangled BETA Express for the 2019 BET Awards -- the highest rated promo installation – including unique views, watch time, social chatter and organic viewership; Secured Rick Ross, DJ Khaled, Regina Hall, Lucky Daye, Mary J. Blige and other A-list celebrities for the red carpet activation that directly contributed to 800,000+ impressions across BET platforms with over 200K views coming from Youtube. • Utilizes the 5-step sales process during key negotiations with vendors and third-party production companies to ensure budget-forecast are on-par or under budget for the Network’s major award shows – and have achieved cash flow goals four consecutive shows – Breast Cancer Awareness ‘18 Special, BET Hip Hop Awards ‘18, Soul Train Awards ‘18 and Super Bowl Gospel ‘19. • Secured red-carpet interviews, pre-recorded tapings, pre and post-show drops of celebrities that include Faith Evans, Jacquees, T.I., Lil Duval and Bell Biv Devoe. These interviews aired on BET’s digital (BET.com), social (Facebook, Twitter, Instagram) and linear networks (BET International, BET Her, etc.) contributing to strong viewership in live entertainment for the Network.
  • Emerging 100 Of Atlanta
    Executive Board Member
    Emerging 100 Of Atlanta Sep 2015 - Present
    Greater Atlanta Area
    Member, Executive Board – Social Programmer, & Parliamentarian• Responsible for generating over $100,000 in annual scholarship dollars for underserved adolescents through community and fundraising events.• Serve as the organizational liaison with vendors and sponsors regarding all event matters, which includes but not limited to the Delta Flight Museum, Center for Civil and Human Rights, Coca-Cola Headquarters.• Conceptualize marketing strategies for all social and community service events.
  • The Coca-Cola Company
    Business Development Manager
    The Coca-Cola Company Jun 2013 - Dec 2015
    Greater Atlanta Area
    Account Manager – Key Accounts, SoutheastTerritory Sales, Client Relations Manager, Atlanta, GA (June 2013 – January 2016)Responsible for sales execution, launch readiness, distribution, and post launch support of Coca-Cola’s beverage products going into company owned stores, convenience retailers, national retailers, grocery channel and food-service on-premise accounts. • Appointed Market Unit captain for the inaugural “Share A Coke” campaign that increased core sparkling category by 15% in net sales contributing to $30.3 million in margin profit for the entire South East region through local inventory management. • Ranked 9th out of the entire Atlanta Market Unit in total volume and dead net gross profit.• Grew sparkling category 9% and 1,830 cases versus prior year.• Utilized Design Machine to create point of sale items for stores promoting special offers while removing competitive marketing from key accounts.• Cold-called potential customers within my territory to gain new business – and had the highest customer-retention rate out of 200 employees.During my experience at Coca-Cola, I had the chance to lead one of most successful advertising campaigns for the East region: I was nominated by the Vice President of Sales Operations for the East Coast to be a Market Unit captain for the "Share A Coke" campaign. I was charged with the responsibility to inspire peers and senior leaders in the sales market unit to increase sales in their core sparkling brand categories, by leading the execution of the sales rally. This event was tremendously successful and by the end of the summer, we achieved a 15% increase in sales across our core brands. It was truly one of the most successful advertising campaigns to revitalize sparkling brands and amplify momentum across the sales team.

Matthew Harper Skills

Management Marketing Strategy Public Relations Project Management Public Speaking Microsoft Office Brand Management Customer Service Retail Leadership Event Planning Cross Functional Team Leadership Trade Marketing Marketing Management Microsoft Excel Customer Insight Forecasting Consumer Products Supply Chain Microsoft Word Shopper Marketing Sap Fmcg

Matthew Harper Education Details

Frequently Asked Questions about Matthew Harper

What company does Matthew Harper work for?

Matthew Harper works for Bacardi

What is Matthew Harper's role at the current company?

Matthew Harper's current role is Award Winning Account Manager: passionate about my customers, and bringing people together to drive business for a desired result!.

What is Matthew Harper's email address?

Matthew Harper's email address is mh****@****ola.com

What schools did Matthew Harper attend?

Matthew Harper attended Morehouse College.

What are some of Matthew Harper's interests?

Matthew Harper has interest in Education.

What skills is Matthew Harper known for?

Matthew Harper has skills like Management, Marketing Strategy, Public Relations, Project Management, Public Speaking, Microsoft Office, Brand Management, Customer Service, Retail, Leadership, Event Planning, Cross Functional Team Leadership.

Who are Matthew Harper's colleagues?

Matthew Harper's colleagues are Elaine Jesus, Mariana De Paula, Modesto Carlo Ruiz, Lynn Khoustekian, Léna Noël, Sandra Vanlooy-Taylor, Gina Colon.

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