Matthew Herbay Email & Phone Number

Adelaide, South Australia, Australia

Adelaide, South Australia, Australia

• Independently designed and implemented an e-commerce strategy that delivered enormous business growth in a very short time• Managed all functions of content creation, including the planning, shooting and editing of video ads• Built out a creative media library and campaign structure within Meta Ads Manager, and autonomously optimised the account with full accountability for results

Adelaide, South Australia, Australia

• Managing paid media channels across multiple regions for e-commerce, primarily working within Meta Ads Manager• Overseeing the performance content creation process, including planning ads, checking drafts, building and optimising in account, and then finally reporting on results• Forever searching for new strategies and opportunities in the ad account to drive business growth

Adelaide, South Australia, Australia

• Autonomously managed full-funnel affiliate acquisition; generating leads through Facebook Ads Manager and converting them through Manychat chatbot messaging• Maintained my own advertising account at every level, making dynamic real-time decisions around objectives, budgets, content, scheduling and audiences• Adhered to strict CPA targets and managed 5-figure weekly ad spend. I also hold the company record for most single-day ad spend by any page runner• Delivered on two fully-fledged websites that I designed and coded completely from scratch, developing them into proven acquisition channels• Planned and executed three full-scale social media brand launches throughout 2022• Directly mentored junior staff

Adelaide, South Australia, Australia

• Learned, developed and expanded on our Manychat automated messaging systems to the point of independently delivering multiple messaging conversion sequences per week• Built a small Facebook page up to a monthly reach of over 2 million and monthly engagement of close to 200k• Expanded my graphic design skills across Adobe Suite and Canva, delivering a daily batch of graphics for ongoing Facebook advertising campaigns

Adelaide, South Australia, Australia

• Delivered positive outcomes for a range of brands through excellent attention to detail and time management skills• Entrusted to work with full autonomy and make independent decisions on the fly• Managed inventory and anticipated stock needs, reporting back to represented brands during every store visit through consistent touch pointsThis is a similar role to the one that I held concurrently with Strikeforce AMC, but expanded my experience into retail/department stores.

Adelaide, South Australia, Australia

• Promoted outstanding brand outcomes through strategic stocking and displaying of products, primarily within the FMCG industry• Liaised with external stakeholders to secure optimal display and positioning opportunities for represented brands• Worked with broad autonomy throughout my employment, developing exceptional time management to plan my own days, travel between locations and make quick decisions to adjust task priorities on the fly• Demonstrated an acute attention to detail and conscientiousness, both when working individually and when paired with colleagues• Represented Coca-Cola amongst other brands

Adelaide, South Australia, Australia

• Acted as part of a student consulting team for South Australian clients on behalf of Flinders University• Delivered a high-value project addressing economic development and ecosystem mapping within the manufacturing sector across two key focus precincts• Gave a formal client presentation and written report outlining recommendations across three strategic areas. This work will act as a framework for the regional development plan moving forward• Gained an in-depth understanding of the manufacturing sector and ecosystem development frameworks, including leadership models, methods of facilitating collaboration, and processes of transitioning firms towards advanced processes and business models

Adelaide, South Australia, Australia

• Assigned to a business ecosystem-mapping project, which was in its infancy upon my arrival, with an undefined scope and no clear path to completion. During my time, I was able to research the local business ecosystem and record all of the key players, plan delivery systems to internal and external stakeholders, and develop formal scope and proposal documents that were submitted for approval. • Exceeded expectations in developing a reporting table and identifying performance indicators to track the achievement of strategic goals within the department, which has informed work activities for the team moving forward.• Tasked with writing a peer review of the marketing strategy. This was well received by the communications officer and team manager, both of whom agreed upon suggested changes.

Adelaide, South Australia, Australia

Responsibilities included:• Clearing garden beds and yards of unwanted plants, branches and other obstacles• Transforming outdoor spaces, laying down mulch and new plants as desired by clients

Bachelor Of Business (Advanced Leadership & Marketing), Business, 6.66 / 7.0 Gpa

• 2x Chancellor’s Letter of Commendation (11 April 2019; 24 October 2020) • 2x Certificate of Excellence (4 March 2020) • Consulting.

Short Course: Graphic Design (Adobe Suite), Graphic Design

• Showed initiative to further develop my skills alongside my full-time workload, in this six-week intensive course • Expanded my.

Secondary Education, 87.0 / 100 Atar