Matthew Hogenmiller Email and Phone Number
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Matthew Hogenmiller is a Creative and Digital Director crafting innovative cultural and political strategies to engage Gen-Z. His path started in 2018 with the youth-led gun violence prevention movement, March For Our Lives, where he spearheaded digital and creative operations. Over 5 years, Matthew designed impactful social media strategies that mobilized millions, directed a 10-person digital team for a rally attended by over 40,000 people, produced influential installations, and led fundraising efforts that garnered $1 million annually through digital donations. His strategic initiatives were instrumental in passing significant gun violence prevention legislation, earning accolades including Shorty, Webby, and Reed Awards.Matthew’s expertise extends to brand identity development for youth-focused organizations such as futurevoice and IGNITE National, and political campaigns like that of Maxwell Frost, the first Gen-Z member of Congress.In 2023, Matthew began a new role as Creative Director for U.S. Representative Maxwell Frost (D-FL-10), where he identified and fostered creative partnerships and initiatives to advance the needs of Central Florida’s community, progressive values, and national policy while enhancing Gen-Z engagement in the political process. In 2024, he directed and produced MadSoul, an Orlando voter engagement and community festival featuring Grammy Award-winning artist Phoebe Bridgers, the band MUNA, and prominent elected officials, including Reps. Alexandria Ocasio-Cortez, Greg Casar, Zooey Zephyr, and Justin Jones.
Frontrunner Productions
View- Website:
- frontrunnerproductions.com
- Employees:
- 17
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Director Of Creative StrategyFrontrunner ProductionsWashington, Dc, Us
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Creative DirectorU.S. House Of Representatives Jan 2023 - PresentWashington, District Of Columbia, United StatesRunning creative operations, digital, and social media for Congressman Maxwell Alejandro Frost (Central Florida, FL-10), the first Gen-Z member of Congress. -
Board MemberProject Unloaded Aug 2024 - Present -
Steering Committee MemberProject Unloaded Jun 2023 - Aug 2024
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Creative Brand Strategist And DesignerConfidential May 2024 - Jul 2024United StatesProvided brand strategy and supported the creative direction for a new, national 501c3 project that is activating youth voters. Delivered a full set of assets and design identity to the client, informed by strategic brand positioning and the organization’s target audiences.The organization is taking a fresh approach this cycle, focuses on the “why” of civic participation, utilizing cutting-edge research, best-in-class content creation developed by Gen Z creators, proven grassroots strategies and proprietary models designed to more effectively engage and communicate with young people.Developed in partnership with experienced social change leaders, researchers and creatives, we are amplifying youth voices, addressing attitudinal barriers and galvanizing young Americans to be protagonists in civic life and use their vote in 2024.The organization’s anticipated public launch is in August. -
Lead Event Producer And Creative DirectorMad Soul Music And Arts Festival Dec 2023 - Mar 2024Orlando, Florida, United StatesProduced and creative directed MadSoul, a music and community festival with headliners MUNA, Lin-Manuel Miranda, Rep. Maxwell Frost, Rep. Alexandria Ocasio-Cortez, local Orlando artists, and a special surprise performance from Grammy Award winning artist, Phoebe Bridgers.- Directed and guided the team in the next evolutionary phase of MadSoul, helping establish new operational processes not required by previous years due to the smaller scale- Managed vendors, budget, and staff for the 4000-5000 person event over a 4-5 month planning process.- Served as the primary producer during the actual event, making various executive decisions regarding safety, weather, schedule, and principal movements, informed by members of my site team.- Designed all assets, including merchandise, social media, and signage.- Designed and implemented the festival’s digital customer experience and solved unique technology challenges like event ticketing with client’s current CRM infrastructure.- Worked directly with headliner, artist, and political teams to ensure all operational, safety, technical, and experiential needs were met.
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Creative Council MemberBig Spaceship Nov 2022 - Feb 2023Offering cultural insights as a member of Gen-Z to inform current and upcoming projects of Big Spaceship, an advertising agency that serves clients like JetBlue, International Rescue Committee, Converse, and more. -
Digital Acquisition Manager And Audience DevelopmentMarch For Our Lives May 2022 - Feb 2023New York, New York, United States- Continued directing strategy for the digital program and expanded focus into acquiring new users and organization-wide creative direction. Additionally, produced and organized multiple on the ground activations.- Directed a $170k budget for paid media.- Created and executed a multi-platform, 20-person digital operation for the 2022 March For Our Lives activation, leading to 400 marches nationwide, the #1 trending topic across platforms, and the 1st federal legislation on gun violence in 30+ years.- Produced multiple activations across the nation, amplified them across digital platforms, while organizing travel, security, and advance.- Collaborated with agencies, influencers, high-reach social pages, celebrities, and other entities on social campaigns.- Organized and produced a rally and a cultural sound installation at the Texas Capitol Building- Created brands and assets for multiple campaigns, including video, photo, social, and printed materials. -
Digital ManagerMarch For Our Lives Jan 2021 - Apr 2022New York, New York, United States- Directed and executed strategy for the March For Our Lives digital program, which included email outreach (list of roughly 1M), SMS outreach (list of roughly 700k), video production, website development, digital campaigns, and paid media (digital and traditional marketing), while continuing Social Media Manager responsibilities.- Developed a long-term strategy for the digital program and directed rapid response digital strategy.- Produced creative playbooks on everything from full-service brand development for campaigns, social media, canvassing materials, merchandise, traditional and digital ads, impact reports, and website.- Supervised and worked with multiple consulting firms that worked on various aspects of the program, and negotiated and reduced contracts with these partners, reducing expenses by nearly half.- Managed one social media employee who managed TikTok and worked on routine tasks for the department.
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Social Media ManagerMarch For Our Lives Feb 2020 - Jan 2021- Designed and executed a nationwide social media strategy for 1.1 million followers on Facebook, Twitter, Instagram, and TikTok, and managed two interns.- Pivoted and rewrote digital strategy during the COVID-19 crisis and 2020 election.- Coordinated all social media campaigns, occasionally with high-profile organizers, musicians, and celebrities.
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Regional Organizing DirectorMarch For Our Lives Jul 2019 - Feb 2020
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Tx State DirectorMarch For Our Lives May 2019 - Jun 2019
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Austin Chapter LeadMarch For Our Lives Feb 2018 - May 2019
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Graphic DesignerSelf Employed Dec 2017 - Feb 2023Offering freelance graphic design and visual identity services to multiple sectors including non-profits, advocacy organizations, political entities, and local service businesses. -
Brand Refinement, Graphic Design, Website ServicesIgnite National Aug 2022 - Dec 2022Oakland, California, United States- Refined current brand to modernize its look and feel with new illustrations, templates, and colors while ensuring continuity with previous assets to allow for smooth transition.- Developed integral brand identity documents for the organization and built infrastructure for brand assets.- Offered strategic and SEO-informed recommendations for various pages across the organization’s website.- Designed and produced the organization’s 2022 Annual Report and a corresponding PDF. -
Graphic Designer And Brand IdentityMaxwell Alejandro Frost For Congress May 2021 - Sep 2021Orlando, Florida, United States- Delivered a full visual identity to client: logos, canvassing documents, templates, signage, and merchandise, with consideration for opposing candidates and client’s targeted voter demographic.- Developed a user-friendly launch website to engage with supporters and volunteers.- Delivered graphics with quick turnaround for rapid response situations.
Matthew Hogenmiller Skills
Matthew Hogenmiller Education Details
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Digital Audiences (Digital Media And Communications) - Incomplete
Frequently Asked Questions about Matthew Hogenmiller
What company does Matthew Hogenmiller work for?
Matthew Hogenmiller works for Frontrunner Productions
What is Matthew Hogenmiller's role at the current company?
Matthew Hogenmiller's current role is Director of Creative Strategy.
What is Matthew Hogenmiller's email address?
Matthew Hogenmiller's email address is ma****@****ves.com
What schools did Matthew Hogenmiller attend?
Matthew Hogenmiller attended Arizona State University - Walter Cronkite School Of Journalism And Mass Communication.
What skills is Matthew Hogenmiller known for?
Matthew Hogenmiller has skills like Slack, Nonprofit Organizations, Adobe Indesign, Affinity Publisher, Google Suite, Affinity Photo, Affinity Designer, Adobe Illustrator, Adobe Photoshop, Microsoft Office, Customer Service, Management.
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Matthew Hogenmiller
Principal Estimating Engineer And Capital Cost Engineer At Bilfinger Industrial Services - Mba, Cep, CwiSt Louis, Mo3pg.com, bisis-usa.com, bilfinger.com1 +163639XXXXX
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