With the forming of the company’s Creative Services team, I was promoted to Senior Media Developer and became the team leader of a group of in-house digital media creators responsible for producing video, audio and livestream content. I serve as the primary creative consultant for project intake, setting the scope and vision for new development work and managing the workload capacity for our team. Our new team was almost immediately faced with the challenges of the pandemic, and I led efforts to ensure our productivity was not only high, but new virtual recording methods were secured so that our quality was as professional as possible while working from home. Post-pandemic, the demand for impactful livestream content has rapidly increased, and I now manage projects that include providing feeds for our CEO to appear on Mad Money, Squawk Box and other cable programs, and we’ve also changed the level of expectation for what a live event should be for an employee experience. While we still support internal communications regularly, I am now bringing our team into more cross-functional development with the creation of content for public-facing audiences, social media, trade show support and diversity, equity and inclusion campaigns. On top of leading the team's scope and vision, I also still love to expand my editing skills in Adobe Creative suite, writing scripts and getting my hands on production gear. Whether I touch a camera on any given project or not, I love taking a project from idea to final audience and seeing the impact it creates.

In this role, our team was housed within the company's Learning and Development Center, though my strength is building partnerships to collaborate with and serve every organization within Paychex. I worked regularly with corporate trainers, subject matter experts and learning designers to create impactful training material for things like new hire orientation, communicating regulation changes, and rolling out sales and service strategies.Outside of our training content, I led the production of a monthly series of videos to promote and shape our company culture for more than 7 years, teamed with Public Relations to create content for cable news programs, and worked with company executives to support their communication initiatives. On any given day, I could potentially be found brainstorming ideas for the next employee communication campaign, writing video scripts, recording podcasts in our studio, shooting professional portraits for employees, or trying to figure out the best way to fit a ridiculous amount of lighting and video equipment into a mid-sized SUV.

To supplement my role as a Marketing Communications Specialist, I took on this additional responsibility in an effort to better understand our target audience for the content I was developing. Working in this position allowed me to learn more about the sales process and how better marketing can improve the overall distributor and customer experience.

Key content developer using a blend of writing, project management and creative skills on marketing projects, including case study development, video production, photography and brochure design. Involved in the company's social media team, regularly generating written and video content for blog posts and YouTube channels. Project leader for development and rollout of new products and company marketing initiatives. Successfully completed Project Excellence, a project management program offered through Professional Development Group, Inc. Lead teams for new products or marketing initiatives, such as the use of augmented reality for trade show displays.

• Published all internal communications for multiple companies, serving as editor of a weekly internal E-newsletter and special event updates. • Assisted in marketing efforts and special projects for Gorbel Inc., Retrotech Inc. & Ravenwood Golf Club, including writing newsletters, design of print advertisements, website content management and assistance at trade shows.• Responsible for public relations assignments, including a three page feature article published in Pulp & Paper magazine in September 2007, and several advertorials in DC Velocity magazine.• Member of multiple company committees, including the Carnival of Caring to benefit Golisano Children's Hospital, primarily in a marketing communications role.

Directed all aspects of Team In Training, an endurance sport fund-raising program for the Central New York chapter, including marketing, recruitment, program development and annual budget. During my tenure as Campaign Director, I increased gross revenue by 70% and developed two new events which generated more than $100,000 in unique additional revenue. I presented at a national conference on the topic of program evaluation and development, and served on a Web Advisory Team as a national peer consultant. Managed all aspects of recruitment and awareness campaigns, including direct mail, advertising, newsletters and grass roots efforts. Supervised a team of coaches, mentors and volunteers who worked together to ensure the program participants successfully completed their endurance events while thriving in their fund raising efforts.

Reporter for community news, business features, and arts & entertainment events primarily in the summer of 2001, with occasional assignments covering college events through the spring of 2002.