Matthew Cox Email & Phone Number

Melbourne, Victoria, Australia

Responsible for combining several teams, including Editorial, Video Marketing, Tuts+, Social Media, and Content Analytics, to form a Content Marketing department comprised of 30+ people.Achievements included:• Launched the Elements Blog, a cross-functional project bringing together Content Marketing, Design, Engineering, and Technical SEO. Achieved 200k monthly users within six months of launch. • Drove a ~55% increase in the monthly engagement rate across Social Media channels through multiple strategy refreshes.• Project managed a company-wide rebrand, a major cross-functional initiative involving almost every team across the business.

Melbourne, Victoria, Australia

Tuts+ is an online publication and one of the world's largest providers of free educational content, which is comprised of both a website and a YouTube channel. I was responsible for transforming the product and team (a globally distributed group of ~20 people) to create one of Envato's largest owned customer acquisition channels.Achievements included:• Designed and implemented new product and content strategies, which led to Tuts+ being responsible for contributing 7% of all Envato Subscribers, with an average growth of ~43% YoY. • Renewed the Video and YouTube strategy, growing the YouTube channel from ~60k to ~1.4 million subscribers over four years.• Optimised and scaled programs of SEO-focused internationalisation across the site, which contributed ~25% of Tuts' organic traffic and customer referrals.

Melbourne, Australia

Led and grew a team of software engineers, content editors, analysts, translators, and SEO specialists, to transform Tuts+ into one of Envato's largest channels for brand awareness and customer acquisition.

Responsible for transitioning Envato's Community programs, including the Envato forums and the team tasked with managing them, into the Marketing Department.Achievements included:• Established Envato's first online forum for customers, allowing buyers and sellers to connect.• Mobilized Envato's community of sellers toward seasonal sales and marketing campaigns, contributing over $1m worth of additional net revenue to Envato each year. • Researched and devised a roadmap of campaigns and product changes, increasing organic Sessions to the Envato forums by 70% over a period of two years.

Managed the Community Team, a distributed team of four, during the previous manager's maternity leave. Introduced a framework of data data-driven, SEO-focused decision-making.

Melbourne, Australia

Responsible for growing a program educate, incentivize and maximize the contributions of high-value sellers. Acted as a liaison between the top sellers as Envato's senior leadership team (Marketing Director, COO, CEO, etc.)

Helping to grow Australia's premier conference space for community management and digital marcomms

Lead the team at Dialogue Consulting, a boutique Digital Marketing and Communications Consultancy specialising in Social Media. Dialogue Consulting would later transform to become the Social Media management tool Sked Social,.• Led Dialogue Consulting's team of analysts, strategists, and designers across a range of client projects spanning the public and private sectors.• Responsible for business development and the account management of the consultancy's client portfolio.

Dialogue Consulting Australia

Dialogue Consulting Australia

349 Barkers Road Kew

• Responsible for the formation and management of a diverse committee that oversaw large-scale theatre productions. • Responsible for the development of a community culture that attracted and supported hundreds of volunteers, ranging from actors and musicians to technicians and designers.

Bachelor Of Communication, Professional Communication

Brand Management

Education record

Vce