Matthew Cox Email & Phone Number

Melbourne, Victoria, Australia

• Responsible for combining several teams, including Editorial, Video Marketing, Tuts+, Social Media, and Content Analytics, to form a Content Marketing department comprised of 30+ people.Achievements included:
• Launched the Elements Blog, a cross-functional project bringing together Content Marketing, Design, Engineering, and Technical SEO. Achieved 200k monthly users within six months of launch.
• Drove a ~55% increase in the monthly engagement rate across Social Media channels through multiple strategy refreshes.
• Project managed a company-wide rebrand, a major cross-functional initiative involving almost every team across the business.

Melbourne, Victoria, Australia

• Tuts+ is an online publication and one of the world's largest providers of free educational content, which is comprised of both a website and a YouTube channel. I was responsible for transforming the product and team.
• Designed and implemented new product and content strategies, which led to Tuts+ being responsible for contributing 7% of all Envato Subscribers, with an average growth of ~43% YoY.
• Renewed the Video and YouTube strategy, growing the YouTube channel from ~60k to ~1.4 million subscribers over four years.
• Optimised and scaled programs of SEO-focused internationalisation across the site, which contributed ~25% of Tuts' organic traffic and customer referrals.

Melbourne, Australia

Led and grew a team of software engineers, content editors, analysts, translators, and SEO specialists, to transform Tuts+ into one of Envato's largest channels for brand awareness and customer acquisition.

• Responsible for transitioning Envato's Community programs, including the Envato forums and the team tasked with managing them, into the Marketing Department.Achievements included:
• Established Envato's first online forum for customers, allowing buyers and sellers to connect.
• Mobilized Envato's community of sellers toward seasonal sales and marketing campaigns, contributing over $1m worth of additional net revenue to Envato each year.
• Researched and devised a roadmap of campaigns and product changes, increasing organic Sessions to the Envato forums by 70% over a period of two years.

Managed the Community Team, a distributed team of four, during the previous manager's maternity leave. Introduced a framework of data data-driven, SEO-focused decision-making.

Melbourne, Australia

Responsible for growing a program educate, incentivize and maximize the contributions of high-value sellers. Acted as a liaison between the top sellers as Envato's senior leadership team (Marketing Director, COO, CEO, etc.)

Helping to grow Australia's premier conference space for community management and digital marcomms

• Lead the team at Dialogue Consulting, a boutique Digital Marketing and Communications Consultancy specialising in Social Media. Dialogue Consulting would later transform to become the Social Media management tool Sked.
• Led Dialogue Consulting's team of analysts, strategists, and designers across a range of client projects spanning the public and private sectors.
• Responsible for business development and the account management of the consultancy's client portfolio.

Dialogue Consulting Australia

Dialogue Consulting Australia

349 Barkers Road Kew

• Responsible for the formation and management of a diverse committee that oversaw large-scale theatre productions.
• Responsible for the development of a community culture that attracted and supported hundreds of volunteers, ranging from actors and musicians to technicians and designers.

Bachelor Of Communication, Professional Communication

Brand Management

Education record

Vce