- Led company transition of merging professional solutions products (B2B) with consumer electronics (B2C) & Chairing the new department- 360 Integrated marketing experience for Hybrid products (B2B2C)- P&L owner & Product Marketing Head for strategies planning for the product category

Based in Singapore (from 2018), Hong Kong (3 years, 2012-2014) · Local & Regional Marketing Experience· Role as a marketing manager to be in charge of camera products of Sony across South East Asia Region & Hong Kong· 360 integrated marketing campaign covering from planning & leading regional marketing strategy & brand management with an all rounded marketing experience. +30% growth in sales amount compare last year than competitors, +200% growth in sales amount in 3… Show more Based in Singapore (from 2018), Hong Kong (3 years, 2012-2014) · Local & Regional Marketing Experience· Role as a marketing manager to be in charge of camera products of Sony across South East Asia Region & Hong Kong· 360 integrated marketing campaign covering from planning & leading regional marketing strategy & brand management with an all rounded marketing experience. +30% growth in sales amount compare last year than competitors, +200% growth in sales amount in 3 years.· All rounded Digital Marketing Experience in Asia Market. Experienced in SEM marketing & driving digital programs for demand creation. Utilizing online analytics data/ digital media data to detect consumer trend and develop local digital campaign/contents/media plans· Skilled in demand generation. Successfully launched products with 100% growth of sales amount within one fiscal year. Achieved by efficient ranging plans & target media plans with partnership with KOLs & local business partners (Media Agency, distributors, PR, Media)· Made decisions & leading local branches in SEA Region & Hong Kong to execute the best marketing practice Show less

Based in Singapore (1 year,2014), Hong Kong (3 years,2015-2017) · Experienced in Broadcasting Solutions (Switchers/ Broadcast Camera/ Wireless Transmission) & Visual Presentation Solutions (Projectors/3D mapping) · Role as regional product manager covering whole Asia Pacific Region (Including ANZ, Singapore, Malaysia, Thailand, Vietnam, Taiwan, Hong Kong, Indonesia…) to be key person in leading marketing & sales campaign for both solutions & run-rate… Show more Based in Singapore (1 year,2014), Hong Kong (3 years,2015-2017) · Experienced in Broadcasting Solutions (Switchers/ Broadcast Camera/ Wireless Transmission) & Visual Presentation Solutions (Projectors/3D mapping) · Role as regional product manager covering whole Asia Pacific Region (Including ANZ, Singapore, Malaysia, Thailand, Vietnam, Taiwan, Hong Kong, Indonesia…) to be key person in leading marketing & sales campaign for both solutions & run-rate products· Communicate with local customer’s C-Level executives for project pipeline/ sales pitching & follow up to deliver each project milestone for solutions sales· Utilizing Marketing Automation tools to generate & lead marketing strategy with local branches & distributors · Made direct report to HQ on product request & marketing proposals for all regional sales & marketing related matters. Show less

Graduate program in Sony Corporation Rotated in wide scope of marketing units in consumer marketing division including (Stores & Retail Marketing, Contact Centre, Customer Service, Advertising & Promotion, Product Marketing, Online Marketing…) Extensive working experience with different Sony business unit ( Sony Music, Sony Mobile, Sony supply chain and solutions, Sony Pictures...)