Helping innovative beauty brands achieve global scale through leading Amazon marketing and sales tactics in domestic and international marketsGrande CosmeticsBabe OriginalBondi BoostFlutterhabitLilly LashesVelour Beauty

**Formerly BetterAMS***Lead marketing strategy and management of search advertising & DSP for multiple brands in Amazon US/CA and European markets such as Garden of Life, a $3B supplement company. I provided thought leadership and marketing direction with retail media teams to engineer and implement advertising strategies across multiple eCommerce channels. I analyze processes to identify issues and develop solutions that generate revenue and promote efficiency and continuous process improvement. I leverage social and emotional intelligence to consult with the Top CPG companies on advertising across multiple channels.Yearly budgets of $25+ million plus managed𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐥𝐚𝐝𝐞𝐬Serviced top brands such as Nestle, Garden of Life, Reckitt Benckiser, Mucinex, and Netgear.Grew Garden of Life (owned by Nestle) sales by $14M YOY, increased subscription regarding members from 36-42% on best-selling products, and decreased ad cost by 22% through implementing a top-of-funnel brand awareness campaigns, shifting ad spend to focus on organic ranking and top of search visibility, and launching 30+ new products.Expanded Reckitt Benckiser and Mucinex ad revenue from $4M to $6.8M YOY and total revenue from $6.4M to $13.7M through leveraging markets share data, cutting spending on poor performing keywords, and implementing aggressive competitor targeting campaigns which yielded an increased return on ad spend from 1.54 to 2.06.Consulted and architected cohesive Amazon PPC and DSP advertising strategies that helped increase conversion rates, brand awareness, and market share for 15+ brands, resulting in increased top-line revenue and profitability. Outlined and developed technology tools, systems, and products to boost PPC management efficiencies, data management, and data analytics. (2 software applications, 1 bulk file training, and PPC training, and 5 custom Google sheet reports).

Consulted with and managed 6- & 7-figure Brands in developing and implementing amazon PPC and DSP advertising strategies as well as expanding into other marketplaces such as Amazon Canada, Walmart, and InstaCart.Freelanced in 2018 & 2019

I led the cocktail brand's eCommerce strategies and daily operations. I provided marketing direction, strategic leadership, and data-driven marketing strategies to drive revenue growth and market share. I managed P&L and spearheaded the vastness of Walmart, Amazon Canada, and Instacart marketplaces while creating and initiating eCommerce approaches, SEO & SEM, and social media content & advertising.𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐥𝐚𝐝𝐞𝐬➥ Drove emphasis on measurable results to recommend Amazon PPC and content strategies, which lessened pointless advertising spend by 23%, boosted conversation rate by ~7.18%, condensed cost of sales by ~42%, and attained a 9.05 return on advertising spend.➥ Expanded into Walmart, Instacart, and Amazon Canada to drive $1.2M+ in total revenue by implementing PPC strategies and social media campaigns on TikTok, YouTube, Facebook & Instagram.➥ Demonstrated a high level of expertise in developing distinctive top-of-funnel brand awareness strategies that drove an additional $647K in total revenue, with 80% being new to brand customers, by implementing retargeting strategies on Amazon, TikTok, and YouTube Shorts.➥ Actively supported the organization’s vision by launching 2 new product lines driving additional revenue of $184K in 2019 to $723K in 2020 within Amazon USA by remarketing to our existing customer base through DSP, SMS, and email marketing.

Responsible for the optimization and organization of clients Amazon accounts. This process includes assigning and managing teams in order to provide deliverables those being; written content, photography, infographics, and brand content. Works with clients to conduct market research for new product release. Research, analyze, and strategize market trends and competitors in order to give clients a competitive advantage. Stay current by studying and researching details of Amazon and its processes.● Work directly with clients to ensure their satisfaction in marketing and selling their products.● Create and optimize advertising campaigns for Amazon accounts including keyword research and market trend research.● Conduct market research and prepare an analysis for clients on strategy and implementationwhile planning additional business strategy.● Forecast monthly sales and trends for clients.● Develop a competitive price point for products being sold on Amazon.● Onboarding of new clients, involving research of the product, the company, and the market.● Assist with marketing and social media campaigns including social media post creation and design, social media posting, and Facebook ad creation.● Manage clients’ Amazon portfolio, knowing the ins and the outs of each client’s products and account.● Gather information about product performance and troubleshoot problems with accounts, including why accounts were underperforming and researching solutions to resolve these issues.● Negotiate contracts with clients and offer the sale of additional services to existing contracts.● Maintain daily communication with clients and Amazon reps to resolve problems, including dailyemail updates and weekly calls to talk about strategy and implementation.● Coordinate and delegate with other departments in order to fill the needs of clients.● Work with influencers to market products.

● Create and optimize advertising campaigns for Amazon account including keyword research, SEM and market trend research.
● Conduct market research and prepare an analysis on strategy and implementation
while planning additional business strategy.
● Forecast monthly sales and trends.
● Develop a competitive price point for products being sold on Amazon.
● Onboarding of brands, wholesalers, and distributors involving research of the product, the company, and the market.
● Assist with marketing and social media campaigns including social media post creation and
design, social media posting, and Facebook ad creation.
● Manages Amazon portfolio, knowing the ins and the outs of each product and brand
● Gather information about product performance and troubleshoot problems with account, including why account is underperforming and researching solutions to resolve these issues.
● Negotiate contracts with wholesalers, suppliers and distributers and offer the sale of additional services to existing contracts.
● Maintain communication with distributors, wholesalers & suppliers as well as Amazon reps to resolve problems, including email updates and weekly calls to talk about strategy and implementation.
● Work with influencers to market products. ● Creates and fosters relationships with customers, suppliers, brands and wholesale representatives● Creates and manages purchase orders, taxes & operation budget

Route is a free Shipping Insurance option for merchants on Shopify. Our Lloyd's of London Insurance policy creates a more seamless customer experience after checkout by taking care of lost, damaged, or stolen orders. As a checkbox in the cart page, we increase cart conversion for our merchant partners by over 8%, generating thousands of new revenue per month for our merchants.In addition to providing one-click solutions for shipping losses, our mobile app will provide free Visual Tracking to any customer, buying from any merchant, in real time.

•Managed a staff of 240 lifeguards, park attendants & admissions staff and a leadership staff of about 40 people under my supervision•Built staffing models for daily and weekly needs assisting in estimated hiring numbers for the season•Analyzes past purchasing patterns of supplies to project seasonal needs•Creates, revises, and teaches Emergency Actions Plans, & trained staff on their execution•Identifying resources (staff, funding, equipment, of facilities) required to support varied levels of program operations; •Handled the filtration system and other aquatic operating systems, along with daily and weekly pool chemistry, added chemicals and water as needed to maintain local, and federal standards •Assisted in hiring, training, and scheduling qualified lifeguards, instructors, and all other pool staff•Evaluated & advised on the organization, methods, and procedures for providing administrative support system such as records, communications, directives, forms, files, and documentations • Developed workload-based staffing standards to determine organizational manning levels of staff• Conducted training of staff in water safety, first aid and CPR; ensures that all certifications of staff is maintained. Ensures high program standards are follows, & provides regular in-service training to staff as needed• Weekly & monthly financial reports created •Calculated & managed payroll for over 250 employees at peak season (SAP/FOCUS Certified Time Keeper)•Analyzed & evaluated (on a quantitative or qualitative basis) the effectiveness of the program operations in meeting established goals and objects, called upon by Site Manager to recommend operations efficiencies•Advised on the distribution of work among positions & organizations & the appropriate staffing levels & skill mix•Analyzed & evaluated proposed changes in the mission, operating procedures, & delegations of authority•Assisted with customer service and problem solving regularly

Assisted in launching a brand new Lifetime Fitness facility in Reston, Virginia.