Successfully launched six global AAA titles, the latest one being the second highest critically rated EA SPORTS title in the last 5 years - 'EA SPORTS WRC'(Launched Nov 2023).Recent successes include:+72% increase in Video Views+151% increase in Search Demand+564% increase in UGC+565% increase in Conversation VolumeI enjoy working alongside Analytics, Consumer Insights, Live Ops, and more, to drive the vision of live service promoting data-driven decisions.This data, along with game telemetry, wider market research, surveys, and audience motivations, guides and molds the games we make and the experiences we offer to our 800+M players.

I am an experienced Brand Manager with a successful history of working in the games, mobile, and entertainment industries. While at Codemasters I have managed 4 global videogame console launches, including gaming royalty MicroMachines, the new IP (from ex-Evolution Studios) ONRUSH, the critically acclaimed and well-established franchise DiRT and, the returning racing fan-favorite GRID.

Yale is the UK leader in Smart Security and the consumer facing arm of ASSA ABLOY a global leader in Smart Access Control. I was Product Marketing Manager for the electro-mechanical, connected Smart Living products.Covering HD CCTV, Smart Home Alarms, Smart Locks, IP Cameras and all other connected products I was responsible for: Developing & driving innovation in new product, NPI Processes, Generation planning, Consumer & sales information (physical, digital & social), Commercial planning, Buyer presentations, Staff training and ROI.I took an active role in aiding in product development, a full role in Product management and Cradle to Grave product life-cycle.

Staff Engagement Executive at Sony PlayStation UK.Developed and managed the (internal and external) Staff Engagement and E-learning platforms for Sony PlayStation UK & Ireland. I successfully grew the user registrations from a few hundred to 10,000+ over 8 months. This growth was sustained throughout the Marketing activity during the PS4 launch and Xmas 2013. Through 2015 my engagement campaigns enjoy continued growth and provide strong, successful and engaging content that was used by PlayStation's entire UK & Ireland retail landscape.My Experience emerges from a background in Business Management and Training. Having worked for Samsung and CentreSoft on Account Management, Product Launches, Product Marketing, Training and Distribution.

I was brought on board to increase sales and brand penetration of a number of Samsung products throughouit the West Midlands and other key territories.Product promoted included: Galaxy 4, 4s, Galaxy 4 mini, Note, Note 2, Galaxy tab, Galaxy tab 10.1 and Galaxy Note 10.1. In this time my Midlands and London areas saw exponential growth from sub 10% market share to 38%+ across both Mobile and Tablet divisions. The Midlands area alone saw YOY sales increases of 110%. A short period working in Liverpool also saw 99% YOY growth.I hugely enjoyed my time at Samsung and reaffirmed a lot about route to market strategies, marketing, product launches and target/incentive driven sales.

This role was a promotion from the Field Merchandiser role and has seen me take on many new responsibilities including;Covering more of the UK including regular visits to Sony London completing buying meeting with PM's and NAM's. Being a support to the field team manager by taking on management responsibilities in their absence.Continuing to improve marketing strategies through a number of new product launches including the PSVita.Expanding the live TV sales to 'Argos TV' moving the Sony brand and products to a whole new audience with impressive sales figures.This role continues to evolve seeing me take on board a lot of 'Special Exercises' allowing Sony and Centresoft to try out new ventures.

Managed and maintained a large retail dater base covering the West Midlands but also covering nationwide. I created long standing relationships with both retail partners and with Sony Computer Entertainment leasing closely with Sony sales and Marketing. I spent time developing retail specific marketing strategies to increase the penetration of Sony product through the launches of the PSP and the PS3 as well as training plans for store staff encompassing training scripts and bespoke training videos used on Sony’s Ambassador Scheme website.I co-developed and managed events and key buyer meetings throughout the UK demonstrating new products on a face to face basis and up to audiences of 200+ attendees.I took on new business being the face of Sony on QVC completing numerous live TV spots selling in multiple electrical products totalling over £750,000 of revenue in a 4 month period.

Servicing, growing and maintaining a large sales database. Contacting key accounts on a daily basis to keep them informed of new products and ventures as well as selling in new ranges while looking after older stock lines. Leasing with developers and marketing to develope sales strategies to bring key products to market.