Matthew J. Smith, Phd Email and Phone Number

Lead analytics, research, audience, and data engineering teams across multiple client businesses

Oversee team of multiple analysts and researchersWorked to develop a 1PD audience approach that has resulted in a 30% lift in salesDeveloped multi-level model to rank and order key markets, resulting in a 20% improvement in efficiencyCreated models to provide semi-real time ROI and ROAS for CPG company, which is now seen as the global standard in measurement across the company

Led measurement strategy, implementation, & reporting for major US brand Focused on building closed loop measurement & attribution for a national loyalty program Used Python to model short and long term business outcomes based on media and sales data

Led data strategy, measurement, implementation, monitoring, and reporting for a global brandFocused on insight driven reports across all media channels Directed paid search efforts: development, implementation, finance, monitoring, and reportingCo-Led Multi-Channel strategies

Created and managed a mutli-tabular interactive reporting suite that integrates media, website, social, search, and CRM data. Handled the measurement and data analytics for several clients.

Analyze and report on media, website, social, and sales data.Use Google Tag Manager and Google Analytics to implement website tracking. Developed integrated standard reports using Tableau.Work with Sizmek and Extreme Reach data to understand and optimize digital media campaigns.

Analyze and report on data from legal intelligence surveys. Handle, organize, and exam Big Data.Extensive use of SPSS and Excel Macros in analyzing and cleaning data.Use Tableau for data visualizationDeveloped a longitudinal study using 10+years of data across multiple data sources

Taught and developed labs for Statistics and Foundations of Psychology courses.Taught Excel, SPSS, and R skills.Performed quantitative analysis on social network, educational, and personality data.

Perform data analysis on numerous projects for Fordham University, including market research, model/projection building, and program evaluation. Work extensively with powerpoint, excel, SPSS, and R.Work with "Big Data" to find new insightsUse Tableau for data visualization and presentation

Worked on research projects for numerous professors, and worked extensively with SuperLab 4.0, SPSS, and Excel

Assisted in managing the Wittenberg Pool and its employees.