Provide total account management of Albertsons Safeway NorCal Division on behalf of Anheuser-Busch. Selling in of programs, category strategy, promotions, and space management with the retail buyer is daily and ongoing. Utilizing sales tools along with analytical data I drive short and long term strategy. While also managing communications with regional commercial sales teams, category teams, local breweries, and wholesaler personnel.

Assist and manage multiple large format key account managers in development of high end/craft business. Collaborate and assist retailers to achieve total beer category growth. Compile, analyze, and utilize data driven insights to develop impactful and profitable retailer programming. Increased Stella Artois Ad feature share of imports surpassing 2019 targeted goals by 2x. Developed and implemented craft ad feature plan outperforming all other regions within the United States. Assisted craft breweries with new product innovation development, marketing, implementation, and execution. Developed accelerated certified beer server education program and trained 80 plus colleagues.

Analyze sales and share data to diagnose largest share loss was being driven from the large format independent channel. Developed a market action and executed targeted sales blitzes in top share loss accounts. This resulted in share loss reduction of half in targeted accounts. Market action led total market share trend improvement of 35% for 2019. Continued to work monthly with wholesaler team maintaining perfect compliance to the wholesaler equity agreement standards. Markstein Sales Bronze Ambassador's of Excellence award recipient.

Developed daily, weekly and monthly procedures to continually improved month over month KPI execution for both wholesalers for national and regional programs.Reduced sales and share loss within district by half of the previous year. Initiated monthly sales team beer education programs to assist reps and team leaders with beer knowledge and selling skills. Assisted wholesalers in maintaining perfect compliance in accordance with Wholesaler Equity Agreement standards. Negotiated and closed exclusive premium and import sponsorship with the University of Davis..

Managed multiple independent distributor’s sales forces while communicating critical information and products pertaining to the AB High-End portfolio. Helped transition a independent distributor into the WOD system.Worked with Sales Directors and a District Manager to execute the High-End Portfolio into targeted accounts.Super Bowl 50 craft execution , created and managed events i.e. beer walks, gained 165+ taps and over 300+ POD’s including off premise channels.Led successful roll outs of new craft brands into the market including: Golden Road, 10 Barrel, and ElysianConducted multiple beer education events, ranging from Beer and Food dinners and speaking for local beer clubs in the market.

Worked daily with sales team, DSM, and KAM's to accomplish personal and team goals. Independently managed time to complete off-premise sales objectives.Serviced accounts utilizing Mobility software: code dates, rotation, facing, POCM, exterior graphics, managing correct inventory levels, maintaining and expanding current displays, and shelf space. Increased high end sales on route by 175%. Executed 85% of KOD's targeted for Goose 3.2 IPA within a month of roll out.

Executed over 20 major events such as the World Series, Stagecoach and Moondance Jam, Sundance and top tier food and wine events. Team leader for multiple events, coordinated logistics for multiple team members, completed activation's, and organized schedules. Worked alongside with wholesalers, national brand teams and key account managers to insure events were successful. Executed and activated events and samplings in over 800 on and off premise accounts.