Matthew Johnson Email & Phone Number

Sacramento, California Area

► Conceptualize and lead statewide digital media campaigns for political and public affairs clients across social, digital and traditional media platforms ► Execute successful political advertising campaigns for congressional and gubernatorial candidates, including website design, implementation of digital marketing campaigns on social media, creation of digital/print ads, and production of commercial shoots ► Led a team of three designers in digital media creation, social media management, and presentation of a digital media plan to Fortune 100 lobbyists for a $1.5MM political campaign that received over 100k petition signatures and greatly raised awareness on the topic ► Managed a $100k crisis management campaign for the International Association of Bottled Water Providers, including design of a website mockup/final product, outline of the digital campaign strategy creation of ads that ran on Facebook, Twitter, Pandora and other media outlets, and development of an infographic video ► Oversaw analytics for the crisis management digital campaign, communicating with the client and answering any questions that arose; results indicated public opinion changed and a measurable reduction in negative news stories and protests associated with the bottled water industry over the course of the campaign

Sacramento, California Area

► Managed the production and media placement for multiple statewide/local political campaigns on print, radio, and television to sway public opinion and promote client success in elections ► Bought statewide TV/radio media for state ballot initiatives/congressional campaigns, managing the traffic, competitive reports and reconciliation on these campaigns► Assembled a digital team to design and execute marketing campaigns across multiple online media platforms, allowing the business to take on more complex assignments ► Developed and launched a voter match service, revolutionizing how agencies spent client’s money by minimizing money wasted on TV/radio and targeting only the individuals that are confirmed voters► Transitioned into a creative role, insisting on working on the commercials by participating in the brainstorming process, commercial shoot, and post-production activities