Project Manager Multimedia Specialist, Marketing Communications
Current-Manage video, audio, image, and text content for product marketing-Administrator for corporate YouTube channels and generate leads via video content-Conceptualize, plan, and develop videos for YouTube and social media landscape-Create targeted and engaging content for biotechnology audience-Manage and implement live streaming content for demonstration, interviews, webinars, trade shows, and other live events- Project leader on launch campaigns for new and legacy laboratory equipment, including bioreactors, fermentors, laboratory shakers, incubators, and freezers- Manage and direct the representation of the Eppendorf brand and its logos on products, promotional materials, internal materials, and endorsements- Produce, revise, and maintain a large library of printed marketing materials, including catalogs, brochures, and technical papers- Develop focused and targeted e-mail campaigns, interactive microsites, flyers, direct mailers, distributor pages, and advertising materials on a local and global scale