• Lead a global team of nine in support of reporting and data science for Marriott International account • Drive operational efficiency against a large volume of media analytics reporting in a complex holding company cross-agency structure for a highly-matrixed client team • Overhaul data reporting and visualization to provide outsized value for multiple client stakeholders • Identify and grow top performers on the team through personalized career coaching to increase competencies of individual members and efficacy of the larger team

• Ensured agency teams are up-to-date on best practices for their respective functions, both internally and externally• Evaluated internal operations to increase productivity, including agency-wide internal survey to pinpoint strengths and weaknesses of organization and determine solutions to both short- and long-term issues• RFPed, implemented and activated enterprise-wide DMP for Mercedes-Benz USA

• Led analytics and ad operations teams servicing clients across a broad spectrum from automotive to CPG to pharma industries for marketing and digital strategy initiatives• Integral part of agency’s new business team with a proven track record of advancing and winning pitches across multiple industries• Overhauled entire ad operations process and team during a period of high turnover, leading to increased cross-departmental communication and efficiency in the ad trafficking process while reducing attrition• Furnished up-to-date vendor recommendations across a variety of ad tech providers, including reporting and BI tools, DMPs, DSPs, ad servers and ad verification vendors to further clients’ digital strategy

• Developed long-term digital business strategies for Fortune 100 companies while creating and presenting client-facing data analyses, marketing performance reports, and emerging industry measurement initiatives• Spearheaded cross-capability and cross-office restructuring of analytics and reporting for Delta Air Lines’ online retail ticket and ancillary sales campaigns across display and search platforms

• Developed and presented client-facing data analyses, campaign performance reports, and emerging industry measurement initiatives, including mobile measurement and data visualization• Provided real-time data analysis of American Express’s ShopSmall.com website in support of Small Business Saturday in collaboration with paid media campaign• Led an analytics team in support of Time Inc.’s single-sales digital marketing campaign, overseeing weekly client reports and RFP of a data management platform (DMP)• Served as a key member of the reporting team for American Express’s GABM unit, managing multiple brand campaigns and product launches simultaneously• Utilized myriad data tools including DoubleClick Campaign Manager, Adobe Analytics, and Adobe Audience Manager in order to provide accurate, timely insights for Fortune 100 companies

• Built and maintained extensive price analysis Excel and Tableau models of competitor books in domestic digital market, including regression analysis and trend spotting for use by CEO, CFO, and President• Contributed to global digital strategy with major online retail partners through uncertain governmental legal action placing different rules on different publishers• Analyzed economics and social customs of developing e-commerce markets for possible digital market introduction, with a focus on Latin America and Asia• Reviewed and recommended potential business partner contracts and pitches

• Copy-edited and formatted blog posts and articles for the website and quarterly magazine• Wrote original material for the World Policy Journal blog and quarterly magazine

• Organized client documents and prepared court documents for attorneys’ use in depositions and trials• Researched public documents and financial filings for evidence in court briefs• Appointed as member of Paralegal Task Force aimed at improving and streamlining workflow

• Screened Brooklyn arrests for arraignment; created formal complaints for use in court• Interviewed police officers, eyewitnesses, and victims• Worked with ADAs and bureau chiefs to charge defendants with misdemeanors and felonies

Worked closely with Columbia administrators and deans in order to ensure a smooth transition to college life, whether coming from high school in another country or from another college. Created, organized, and executed programs tailored to the needs of transfer and international students to familiarize them with both Columbia and New York City.

Worked in the Metro-Boston area as an EMT-B on a two-man crew in an ambulance. Responded to emergency calls, transfer/discharge calls, and psychiatric calls.