Matthew Kates Email & Phone Number

Ann Arbor, Michigan, US

AdAdapted is a leading mobile ad solution for CPG and grocery retailers. With AdAdapted, reach the right consumers at the right time – exactly when they decide what to buy – to get your brand on the list and in the cart with just one click.

Rocky Hill, Connecticut, US

• Led a cross-functional organization of over 40 people across the Marketing, Strategy, Loyalty Product and Creative teams
• Developed holistic loyalty value proposition featuring subscription and traditional loyalty solutions incorporating promotional overlays to drive engagement for clients that included Johnson & Johnson, T-Mobile.
• Assumed role as the voice of the company from Clarus Commerce’s CEO publishing thought leadership, leading industry research and being featured in a variety of industry publications and webinars including Retail Brew.
• Company recognized as an industry leading loyalty provider from Forrester and Loyalty360

• Lead a team of 8 direct reports in marketing and creative, developing thought leadership, creating industry-leading white papers, and expanding sales enablement, resulting in product, industry vertical and client growth
• As CMO, successfully repositioned the company PrizeLogic to Marlin Equity Partners’ portfolio company Clarus Commerce in 2021 at a higher valuation than expected
• Built out marketing function from scratch, repositioning capabilities from tactical to solution-focused, adding marketing sales enablement technologies such as Pardot and ZoomInfo to track, scale, and reach, focusing.
• Instituted successful inbound lead generation strategy, increasing SEM and SEO client leads by 7x and landing high-end, sought-after clients such as AWS, Twitch, Roku, and California Pizza Kitchen
• Integral part of the leadership team that scaled the company from 1 product to 4 products, resulting in increased diversification and recurring revenue
• Recognized for optimal excellence in performance, achieving awards for the Chief Marketer, Best Places to Work, and Loyalty360

Detroit, Michigan, US

• Led the marketing and growth strategy for a startup marketing technology platform whose clients include Domino’s, McDonald’s, Abercrombie & Fitch, JoAnn Fabrics, and Quicken Loans
• Established company positioning, utilizing outbound marketing, paid media, and websites, redefining existing product set, and establishing short-term and long-term innovation strategy, resulting in product growth and.
• Developed the concept of Urgency Marketing which leverages the consumer psychology of Anticipation, Scarcity and Competition to drive an immediate consumer response that allows brands to achieve their marketing goals
• Created a go-to-market strategy, streamlining products from a one-size fits all model to a consumer lifecycle map model, generating more sales opportunities and accelerating product growth
• Developed and launched Reactivation Solution within 1st 3 months, reengaging lapsed CRM consumers creating new source of recurring client revenue
• Built out sales enablement tools and trained sales team on solution selling to accelerate revenue

Southfield, MI, US

• Lead a team of interactive marketers who provide strategic planning, concepting, program development and analytics for HelloWorld's client base. Responsible for leading HelloWorld's three key strategic functions.
• Built out strategy and loyalty capabilities as the Strategy Lead on Client Leadership Team, focusing on selling, converting, and delivering on the largest clients and opportunities, including Coca-Cola, Microsoft.
• Published and quoted in various, distinguished publications including Forbes, Adweek, Mobile Marketer, and MediaPost, advancing expertise and knowledge to other leaders in the industry
• Strategic architect for 15+ loyalty program from scratch, including flagship programs My Coke Rewards, growing 20M+ members, and Xbox Live Rewards, in 19 countries worldwideDeveloped engagement loyalty product.
• Organized and developed Strategy Boot Camp curriculum, leading 3 day workshops of 100+ employees across all 7 offices, providing training in client development, client management, and production, resulting in a more.

Purchase, New York, US

Responsible for growing emerging channels (Club Stores, Dollar Stores) business for Quaker Foods division. Leveraged entire Quaker Foods portfolio to develop customer and channel specific package offerings and product innovation.

Battle Creek, Michigan, US

Kellogg's Snacks DivisionManaged $250 million cracker portfolio that included top selling Townhouse and Club Crackers. Key accomplishments included development of annual marketing plan, rebranding of Harvest Bakery to Town House Bistro, execution of eleven FSIs and the test marketing of a new cracker product. Natural and Frozen Foods DivisionManaged.

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Developed corporate strategy including go-to-market strategy, customer vision, segmentation and competitive analysis.

Chicago, IL, US

Planned and executed media strategies for McDonald's and Kellogg's.

Education record

Bachelor Of Science (B.S.), Economics

Master Of Business Administration (Mba), Marketing/Marketing Management, General