Matthew Katz

Matthew Katz Email and Phone Number

Copywriter and creative marketer with 20+ years experience in the natural health and nutritional supplement market @
Matthew Katz's Location
Denver, Colorado, United States, United States
Matthew Katz's Contact Details

Matthew Katz personal email

About Matthew Katz

Moving people to action via written and spoken word is my super power. I’ve been in the industry long enough to know I can make a difference…yet I have the humility to share my crayons with others. I am quick on my feet, a creative thinker, a strategic problem solver, an exceptional communicator and I think you’ll find that my positive energy and enthusiasm are the attributes you’re looking for on your team. I’ve worked in the marketing field for more than 14 years. Understanding the needs of my clients (and my clients’ clients), digging into the complexities of a business or an offer and developing and executing an effective creative strategy is what moves me the most and it’s where I do my best work. Meeting deadlines under pressure is my caffeine. The majority of my career has been focused on copywriting and creative direction, but I am also adept at marketing strategy, identifying new opportunities, networking, and developing and maintaining business relationships.

Matthew Katz's Current Company Details
Grand View Creative, LLC

Grand View Creative, Llc

Copywriter and creative marketer with 20+ years experience in the natural health and nutritional supplement market
Matthew Katz Work Experience Details
  • Grand View Creative, Llc
    Business Owner
    Grand View Creative, Llc Jul 2008 - Present
  • Grand View Creative, Llc
    Copywriter/Creative Director
    Grand View Creative, Llc Apr 2008 - Present
    Collaborate with a diverse array of companies to produce compelling, successful creative strategies for use in direct mail, web, social and email marketing campaigns. Many controls have 2-3 years of wear. Enhanced success has led to many repeat clients in the natural health, financial/investment services publications, business opportunity and esoteric markets.
  • Peak Biome
    Copywriter
    Peak Biome Mar 2023 - Aug 2023
  • Healthy Directions
    Copywriter
    Healthy Directions Nov 2012 - Jul 2013
    Bethesda, Maryland, Us
    Lead copywriter for the most successful and fastest growing in-house brand. Collaborated with senior brand and marketing managers to develop effective testing strategies and execute creative marketing campaigns for retention and reactivation efforts via print, email and web channels. Saw email open rates in the 25% - 35% range with statistically significant boosts in conversion and response. Also worked across brands, as needed, on acquisition, retention and loyalty campaigns. All copywriting efforts replaced many long-standing controls.
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  • Merkle
    Copywriter
    Merkle Aug 2010 - Oct 2012
    Columbia, Md, Us
    Agency copywriter servicing health and wellness non-profits. In the last year I've have the opportunity to write direct mail and online marketing for American Cancer Society, Arthritis Foundation, U.S. Olympic Committee, Dana-Farber Cancer Institute, Hillel, U.S. Navy Memorial, National Foundation for Cancer Research, National Wildlife Federation and Feeding America.
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  • Agora Financial Publishing
    Copywriter
    Agora Financial Publishing Oct 2008 - Apr 2010
    Successfully launched a delayed billing promotion for a small-cap stock research service with an 80% pay-up rate; acquired over 1900 new subscribers in seven months. Created direct-response marketing copy for niche financial newsletters and high-end stock research services. Acquired strong working knowledge of financial markets, world economics and investing. Familiar with SEC- and FTC-compliant marketing language.
  • Ndi Solutions/Healthier News
    Copywriter/Creative Manager
    Ndi Solutions/Healthier News May 2003 - Oct 2008
    Developed direct-response marketing copy for ~30 different nutritional supplements, natural health newsletters and books. Many are two to three-year-old controls that continue to run profitably. Drafted weekly, health-oriented e-letter discussing current events and contrarian perspectives. Collaborated on new product positioning and USP development. Excellent ability to transform complex medical and biological terms and processes into easy-to-understand language.Managed all aspects of the creative process; hired copywriters and graphic designers. Provided USP development, content edits and creative direction. Worked closely with legal counsel and have a strong working knowledge of DHSEA-and FTC-compliant marketing language. Collaborated on the design process and worked closely with the print buyer to ensure adherence to mailing deadlines.
  • Agora Publishing, Inc.
    Operations Manager
    Agora Publishing, Inc. Jan 2002 - May 2003
    Baltimore, Md, Us
    Performed in-house user support for database software (Advantage Computer Systems). Provided assistance in developing marketing campaigns, publication launches and folds, auto-renewal processes, mailing list selection, marketing performance tracking, and other data-related problem-solving projects as needed.
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  • Agora International, Llc (A Subsidiary Of Agora Publishing, Inc.)
    Advertising Manager
    Agora International, Llc (A Subsidiary Of Agora Publishing, Inc.) Jan 1999 - Jan 2002
    Managed all aspects of internationally published back-end marketing program — copy editing, advertising sales, performance reporting and evaluation, print buying, inventory management, vendor relations, and traffic coordination.

Matthew Katz Skills

Direct Mail Multi Channel Marketing Copywriting Creative Strategy Creative Direction Email Marketing Web Marketing Strategic Thinking Dynamic Speaker Public Speaking Presentations Natural Health Products Non Profits Nutritionals Copy Editing Interactive Marketing Publishing Integrated Marketing Lead Generation Newsletters Marketing Direct Marketing Strategy Online Marketing Marketing Communications Online Advertising Database Marketing Digital Marketing Advertising Social Media Marketing Brand Development Seo Copywriting Digital Strategy Seo Marketing Management Content Development Editorial Relationship Marketing Editing Direct Response Mobile Marketing Web Content Marketing Copy Blogging Interactive Advertising Marketing Strategy Has Associates Degree From Lincoln Technology Is Ase 609 Certified In A/c Refrigerant Recovery And Recycling Basic Electrical Heavy Duty Truck Electrical Gas Engines Construction And Operation Heavy Duty Drive Train And Transmissions Air And Hydraulic Brake Systems Diesel Fuel And Emissions Systems Can Read Electrical Schematics And Electrical Systems Air Conditioning And Power Accessories Diesel Engines Construction And Operation Heavy Duty Steering And Suspension Hydraulics And Basic Welding Preventative Maintenance Motivated And Goal Oriented Successful At Plumb Bob Alignment Entrepreneurial Mindset Good Communication And Customer Service Skills Leadership/management Skills Experience With Snap On Verus And Genisys Scan Tools Can Operate 4 Or 5 Gas Analyzers And Analyze Ehaust Gases Can Check Exhaust Gas Pressure Inventory Management Customer Service Customer Satisfaction

Matthew Katz Education Details

  • Suny New Paltz
    Suny New Paltz
    Organizational Communication

Frequently Asked Questions about Matthew Katz

What company does Matthew Katz work for?

Matthew Katz works for Grand View Creative, Llc

What is Matthew Katz's role at the current company?

Matthew Katz's current role is Copywriter and creative marketer with 20+ years experience in the natural health and nutritional supplement market.

What is Matthew Katz's email address?

Matthew Katz's email address is mb****@****ail.com

What schools did Matthew Katz attend?

Matthew Katz attended Suny New Paltz.

What are some of Matthew Katz's interests?

Matthew Katz has interest in Live Music, Dining Out, Camping And Travel.

What skills is Matthew Katz known for?

Matthew Katz has skills like Direct Mail, Multi Channel Marketing, Copywriting, Creative Strategy, Creative Direction, Email Marketing, Web Marketing, Strategic Thinking, Dynamic Speaker, Public Speaking, Presentations, Natural Health Products.

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