I lead a results-driven digital marketing agency specializing in paid media management for growth-focused businesses. We excel in crafting and executing data-driven campaigns across Google Ads, paid social, and programmatic platforms that deliver measurable ROI for our clients.Our approach combines deep technical expertise with transparent, high-touch client service. Whether optimizing existing campaigns or building new marketing initiatives from the ground up, we handle every aspect of paid media strategy and execution - allowing business owners to focus on what they do best.Core services include:- Full-service PPC campaign management- Programmatic display advertising- Paid social media advertising- Comprehensive performance analytics- Strategic audience targetingLooking to connect with:- Business owners seeking sustainable customer acquisition channels- Marketing leaders interested in scaling their paid media efforts- Industry partners and digital marketing professionalsLet's discuss how data-driven paid media can transform your business growth trajectory.

Led programmatic display advertising campaigns through StackAdapt platform, managing audience targeting, creative optimization, and campaign performance.❖ Executed and optimized Google Search and Performance Max campaigns to drive leads and conversions❖ Developed data-driven strategies across multiple channels to maximize ROAS and meet business objectives❖ Monitored campaign metrics, budget pacing, and performance optimization while providing regular stakeholder reporting

As the Senior Paid Media Account Manager for Exclusive Marketing Agency LLC, I was responsible for overseeing a wide range of essential paid media tasks across various industries such as mortgage, solar/roofing, healthcare, and HVAC/plumbing. I spearheaded all paid media initiatives, managing a large portfolio of mortgage brokerages, loan officers, realtors, and over 40 accounts.My key responsibilities included:❖ Managing Google and Facebook PPC campaigns to generate leads for internal and external clients❖ Crafting compelling content as a copywriter for blog posts, emails, social media, search ads, Facebook ads, and conversion-optimized landing pages❖ Creating visually appealing assets, short and long-form videos, and commercials to ensure the success of marketing efforts❖ Managing clients' social media accounts and establishing analytic and GTM integration to track and optimize conversions❖ Serving as the primary relationship manager, fostering strong partnerships with valued clients❖ Specializing in creating and managing lead-generation SEM campaigns for mortgage brokers, lenders, and individual loan officers❖ Onboarding clients post-sale, understanding their unique business needs and goals❖ Designing ads focused on creating lead generation funnels to drive prospects through to a thank you page post-survey submission❖ Supervising cross-functional teams responsible for paid media, website management, and creative services❖ Building property listing marketing materials and ensuring client satisfaction

Oversaw a diverse portfolio of automotive brands, utilizing expertise in CI guidelines, brand voice, and best practices to develop and execute effective marketing campaigns across various digital platforms.❖ Responsible for creating and managing brand-specific special and seasonal PPC campaigns, as well as managing SEM and display vendor advertisements, website content, layout, social media, and all third-party vendors and lead providers.❖ Applied knowledge and experience to optimize digital marketing efforts which were critical to the success of our automotive brands.

As a Digital Content Creator at Morgan Financial, I developed engaging and effective digital marketing content for a variety of channels, including websites, social media, email marketing, online videos, and educational materials such as blogs and fliers.❖ Followed best practices to optimize content for search engines, resulting in improved organic traffic to internal websites through the creation of keyword-optimized blog content.❖ Additionally, I oversaw all aspects of in-house videography, including filming, editing, and developing strategic plans for lenders, loan officers, and realtors.❖ My contributions helped to elevate the brand and establish Morgan Financial as a leader in the financial services industry.

As the Client Onboarding Manager for Firegang Dental Marketing, I played a critical role in designing, developing, and managing the client onboarding program, ensuring a seamless experience for clients from the point of sale through the onboarding lifecycle.❖ My responsibilities included developing global and region-specific content, as well as designing effective communication and advertising strategies.❖ I collaborated closely with the instructional design team to create training decks, job aids, scripts, and storyboards to support the new client onboarding process.❖ Additionally, I coordinated internal functions, including service delivery teams, sales, marketing, and compliance, to ensure successful project management for all new launches and conversions.❖ My contributions to the client onboarding program helped to establish Firegang Dental Marketing as a leader in the industry and positioned our clients for long-term success.

As the Advertising Team Lead for Transworld Advertising, I was responsible for leading the development and implementation of recruitment marketing campaigns. I oversaw the creation of project plans, ensuring that all aspects of advertising campaigns aligned with the needs and goals of the client or company. I also played a key role in creating a wide range of graphics and layouts, including product illustrations, company logos, websites, brochures, signs, annual reports, advertisements, and other communication materials.❖ My expertise in design and visual communication helped to elevate the quality and impact of our advertising campaigns.❖ I negotiated contract specifications and terms with clients and external parties, ensuring that our team delivered results that exceeded expectations while remaining within budget.❖ My leadership and contributions helped to position Transworld Advertising as a leader in the industry and a go-to resource for effective recruitment marketing strategies.

As a Website Production Specialist at Perfect Patients, I collaborated with clients to develop customized websites that effectively showcased their brands and services. Working closely with SEO, content, technical, and design teams, I ensured that each website was optimized for search engines, user-friendly, and visually appealing. I managed client expectations throughout the website creation process, coordinating internal resources to deliver successful and timely results.❖ Proactively identified clients' business needs and objectives, leveraging my knowledge and experience to build websites and digital presences that improved new patient conversion.❖ My contributions to the website production process helped to establish Perfect Patients as a leader in the healthcare industry and positioned our clients for long-term success