Matthew Luber Email & Phone Number

• Freelance marketing consultant leveraging twenty years of brand and agency experience, specializing in brand Marketing, integrated marketing strategy, e-commerce best practices and GTM, content development, media.
• Industries: Consumer goods, QSR's, Apparel, Footwear, Travel, Connected Fitness, Healthcare, Pharmaceutical, Financial Services
• Developed a fully integrated go-to-market launch plans, leveraging tactics across search engine marketing, paid and organic social media, email and SMS marketing (Braze and Hubspot), influencer marketing, out of home.
• Led marketing functions for global clients with subject matter and channel experts spread across internal teams and external agency rosters
• Worked directly with co-founders on business objectives to achieve specific metrics around application downloads, premium subscription conversions, retention, cost per acquisition, and lifetime value
• Conceived and implemented a regionally focused growth strategy to build brand awareness, drive user acquisition, and achieve specific targets to grow revenue by 40% year over year

Seattle, WA, US

• Worked on engagements for clients across a wide variety of B2C and B2B industries including, consumer goods, media and content production, pharmaceuticals, healthcare, quick serve restaurants, and technology. Clients.
• Practice area focus was on in-house agency services and media strategy development
• Developed media attribution and valuation methodologies to assist clients in determining how best to invest their advertising budgets and report on results
• Conducted digital strategy current state analyses and created prioritized strategy implementation roadmaps

Detroit, Michigan, US

• Joined as employee #7 and the first marketing team member of StockX, a digital marketplace for buying and selling sneakers, streetwear, and collectibles, currently valued at over $3.8B
• Managed a team of three marketing managers, six content editors, and three art directors, responsible for a digital brand marketing budget of $3M/year
• Developed novel approaches to promotions that achieved cost per registration and cost per transaction metrics than were more efficient than all other marketing channels
• Partnered with outside companies (Cleveland Cavaliers, Golden State Warriors, Trolli) and celebrities to produce charity campaigns that raised a combined $1.3M for charitable organizations and causes
• Oversaw the allocation of a $100K/month budget for the influencer marketing program

Atlanta, GA, US

• Led a team of digital marketing associates and external agencies on the creation, approval and execution of the social media strategy and launch for the client’s Twitter and LinkedIn accounts
• Partnered with internal compliance and legal teams to create a social media procedures manual for the ongoing operation of multiple social media presences, including a risk management escalation process
• Through a mix of paid and earned social media tactics, grew a base of 35,000+ high-quality Twitter followers within six months of launching the client’s Twitter handle
• Solely responsible for the management of the social media editorial calendar and the scheduling and publishing of social media content via third-party software platforms

New York, NY, US

• Managed a team of lead account managers and senior media planners responsible for multiple branding and social media campaigns for the client
• Designed and interpreted campaign analytics into actionable optimization tactics to ensure the efficient allocation of spend, with campaign budgets ranging from $2M – $150M
• Created bespoke reports for the client, incorporating results from both Comscore and Nielsen audience research to measure market penetration and campaign impact

Chicago, US

• Developed and evaluated new brand positioning strategy with third party agency for Global CT group.
• Created comprehensive website redesign aimed at increasing brand equity and lead generation.
• Presented research on competition and areas of opportunities to better target customers.
• Analyzed quantitative survey results to create an in-depth qualitative survey; presented results and recommendations to CMO of GE Corporate and other C-level executives.

Conshohocken, PA, US

• Account Executive from 2004-2006, promoted to Account Supervisor January 2007
• Clients included: Chase Bank; David’s Bridal; World’s Finest Chocolate; Speedo and Calvin Klein Underwear.
• Experience managing campaigns in: Search Engine Marketing (SEM); Search Engine Optimization (SEO); Shopping Engines; Banner Ads; Affiliate Networks; Email Marketing; Web Design and Social Media.
• Achieved a cost per lead on a test campaign that was 10-12% better than required thus winning the account.
• Managed the daily activities of one Account Coordinator, three Search Analysts, and two Media Analysts.
• Accountable for the profit and loss statement of client roster and its impact on the client and agency bottom line.

Mba, Marketing

Ba, Economics / Marketing