• Freelance marketing consultant leveraging twenty years of brand and agency experience, specializing in brand Marketing, integrated marketing strategy, e-commerce best practices and GTM, content development, media strategy and optimization tactics, and influencer marketing• Industries: Consumer goods, QSR's, Apparel, Footwear, Travel, Connected Fitness, Healthcare, Pharmaceutical, Financial Services• Developed a fully integrated go-to-market launch plans, leveraging tactics across search engine marketing, paid and organic social media, email and SMS marketing (Braze and Hubspot), influencer marketing, out of home advertising, podcast and radio, and an in-house street marketing team• Led marketing functions for global clients with subject matter and channel experts spread across internal teams and external agency rosters• Worked directly with co-founders on business objectives to achieve specific metrics around application downloads, premium subscription conversions, retention, cost per acquisition, and lifetime value• Conceived and implemented a regionally focused growth strategy to build brand awareness, drive user acquisition, and achieve specific targets to grow revenue by 40% year over year• Responsible for the creation of content strategies, supporting multi-brand organizations•Clients Include:- PassPass -- Multi-Sided Marketplace Providing Members with Exclusives Discounts- Virgin Experience Gifts -- E-Commerce Platform Selling Once in A Lifetime Experiences- Clade Apparel -- Eco-Friendly Fashion Label Producing Regenerative Leather Goods- Apres Cru Hospitality -- Restaurant Management Group (Marc Forgione, Leah Cohen, PDT & Crif Dogs)

• Worked on engagements for clients across a wide variety of B2C and B2B industries including, consumer goods, media and content production, pharmaceuticals, healthcare, quick serve restaurants, and technology. Clients included: Peloton, Sealed Air, Athena Health, AbbVie, Allergan.• Practice area focus was on in-house agency services and media strategy development•Developed media attribution and valuation methodologies to assist clients in determining how best to invest their advertising budgets and report on results• Conducted digital strategy current state analyses and created prioritized strategy implementation roadmaps

• Joined as employee #7 and the first marketing team member of StockX, a digital marketplace for buying and selling sneakers, streetwear, and collectibles, currently valued at over $3.8B• Managed a team of three marketing managers, six content editors, and three art directors, responsible for a digital brand marketing budget of $3M/year• Developed novel approaches to promotions that achieved cost per registration and cost per transaction metrics than were more efficient than all other marketing channels• Partnered with outside companies (Cleveland Cavaliers, Golden State Warriors, Trolli) and celebrities to produce charity campaigns that raised a combined $1.3M for charitable organizations and causes• Oversaw the allocation of a $100K/month budget for the influencer marketing program

•Led a team of digital marketing associates and external agencies on the creation, approval and execution of the social media strategy and launch for the client’s Twitter and LinkedIn accounts•Partnered with internal compliance and legal teams to create a social media procedures manual for the ongoing operation of multiple social media presences, including a risk management escalation process•Through a mix of paid and earned social media tactics, grew a base of 35,000+ high-quality Twitter followers within six months of launching the client’s Twitter handle•Solely responsible for the management of the social media editorial calendar and the scheduling and publishing of social media content via third-party software platforms

•Managed a team of lead account managers and senior media planners responsible for multiple branding and social media campaigns for the client•Designed and interpreted campaign analytics into actionable optimization tactics to ensure the efficient allocation of spend, with campaign budgets ranging from $2M – $150M•Created bespoke reports for the client, incorporating results from both Comscore and Nielsen audience research to measure market penetration and campaign impact

•Developed and evaluated new brand positioning strategy with third party agency for Global CT group.•Created comprehensive website redesign aimed at increasing brand equity and lead generation.•Presented research on competition and areas of opportunities to better target customers.•Analyzed quantitative survey results to create an in-depth qualitative survey; presented results and recommendations to CMO of GE Corporate and other C-level executives.

•Account Executive from 2004-2006, promoted to Account Supervisor January 2007•Clients included: Chase Bank; David’s Bridal; World’s Finest Chocolate; Speedo and Calvin Klein Underwear.•Experience managing campaigns in: Search Engine Marketing (SEM); Search Engine Optimization (SEO); Shopping Engines; Banner Ads; Affiliate Networks; Email Marketing; Web Design and Social Media.•Achieved a cost per lead on a test campaign that was 10-12% better than required thus winning the account.•Managed the daily activities of one Account Coordinator, three Search Analysts, and two Media Analysts.•Accountable for the profit and loss statement of client roster and its impact on the client and agency bottom line.