Matthew Marsh Email & Phone Number

Wilmington, Delaware

Lead card product acquisition strategy to deliver on responsible growth that drives a balance of risk and reward. Lead strategic focus in direct mail channel across all campaigns to ensure performance, profit and risk objectives are met. Optimize both in channel and across other demand gen channels to improve use of marketing budget to deliver on account, loan growth and risk.Oversee card acquisition targeting strategies, segmentation and tools in direct mail, banking center and online banking channels. Focus on developing segment, modeling and financial valuation solutions to prioritize and deliver relevant card products that match customer needs and further deepen bank relationship. Explore alternative data sources to ensure card product tools continue to advance in changing environment.Lead both internal team and external teams focus in delivering card product goals across Finance, Risk, Analytics, Marketing and Modeling.

Wilmington, Delaware

Responsible for managing core activation and tageting strategies to deliver profitable loan growth and retail usage in credit card customer base.

Newark, Delaware

Responsibilities included segment based strategies geared toward reactivation of dormant credit card portfolio and the evaluation of loan growth potential for card portfolios targeted for purchase.