Business Leadership: Champion product vision, strategy and growth of Sonesta.com, supporting a portfolio of 80 hotels and resorts that generate $80mm in annual online bookings. Accountable for core business KPIs including topline revenue.Product Management: Identify and prioritize strategic digital growth opportunities. Build features and tools to improve customer experience. Own product roadmap.Development Governance: Direct $600k budget and technology partners to maintain site infrastructure, enhance technology stack, and develop new site functionality.Strategic Initiatives: Drive improvements to platform including major CMS upgrade and booking experience redesign.Experience Optimization: Build and manage data-driven testing program; set strategy, standards, and processes for experimentation.Enterprise Support: Partner with corporate and regional program directors to increase user activation and meet loyalty membership goals.

Blueport provides the leading SaaS-based ecommerce technology platform and services solution for furniture retailers across North America.Services Management: Led digital catalog services organization for the company. Developed vision and roadmap for delivering product content and data services to $500m+ clients.Business Execution: Managed to KPIs and consistently met readiness targets to drive client satisfaction and maintain profitability. Owned client relationships and assisted with prospecting to generate new business.Operational Excellence: Doubled team productivity over three years with flat head count through continuous skills development, technology enablement, and process automation.Team Leadership: Supervised team of 13 creatives, analysts, and project managers. Defined goals, established roles and responsibilities, and developed employees through situational coaching and performance reviews.Content Optimization: Collaborated with national furniture retail clients to improve quality of visual assets and data to support product discovery and education. Technology Enablement: Led enterprise DAM system selection, implementation, and governance. Established process norms and workflows to ensure adoption across clients and business units.Analytical Expertise: Drove increased client investment in photography assets by demonstrating direct relationship between image volume and product sales. Developed additional actionable insights that led to improvements in catalog quality and performance.

Site Engagement: Drove innovation in shopping experience for North American ecommerce sites including US, Canada, and mobile sites.Global Content Development: Led cross-functional teams in the creation of product marketing assets for use across Bose regional websites and Amazon.com, including product copy, imagery, video content, and product comparison tools.UX Innovation: Partnered with analytics and UX teams to elevate customer experience and drive revenue. Product page redesign improvements drove over $330k in incremental revenue in FY2012.Team Management: Trained and developed two direct reports.

Site Merchandising: Planned and executed merchandising and promotion strategies for Bose.com to support omni-channel business initiatives. Conversion Optimization: Improved product conversion rates and other KPIs using A|B testing and analysis tools.Product Introductions: Launched QuietComfort15 headphones, Wave Music System III, SoundDock Portable, SoundLink Wireless Mobile Speaker and over a dozen other products that exceeded established revenue targets.Multi-Channel Collaboration: Acted as a primary representative for online group. Worked with product and sales organizations to project a consistent message across all customer touch points.

Insights: Presented detailed customer behavior analysis and actionable recommendations to improve site merchandising. Reporting and Planning: Formulated effective measurement strategies and assisted clients with forecasting and benchmarking business initiatives.

Provided internal clients with multi-channel analyses to evaluate and improve ecommerce sites.Presented to stakeholders actionable campaign and segmentation analyses to drive acquisition and retention strategies.Produced detailed monthly business performance reports for senior management.