Matthew Maslin Email & Phone Number

Watertown, Ma, Us

Boston, Massachusetts, United States

Strategic Marketing• Collaborate with division leaders to create, refine, and execute an annual marketing plan.• Meet routinely with division leaders to facilitate new initiatives and evaluate progress.• Share KPIs with division to monitor campaign effectiveness.• Communicate division needs to other marketing team members (e.g., design, events).Podcast• Serve as department lead for a monthly podcast created in partnership with Becker's Healthcare.• Source internal guests and facilitate connections with external guests and podcast moderators.• Work with internal guests to develop topics and prepare for recording.• Collect and report on podcast metrics (e.g., downloads, audience growth).Thought Leadership• Collaborate with subject matter experts to produce blog posts, articles, and whitepapers on topics including healthcare reform, value-based care, performance improvement, digital health, and healthcare strategy and finance. • Interview internal and external stakeholders and write blog posts based on findings.• Write weekly recaps of the firm’s podcast, Healthcare Upside Down.• Pitch topics to authors, vet proposals, revise submissions, and coordinate with design teams.• Ensure posts are compelling, topical, accessible, and aligned with the firm’s goals.• Evaluate text for keywords and search engine optimization (SEO) opportunities.• Monitor and report on traffic and engagement.Social Media• Compose and schedule the firm’s social media messaging, primarily on LinkedIn.• Promote increased engagement among employees, industry professionals, provider organizations, and professional groups.• Foster business development by sharing firm-authored thought leadership, promoting sponsored conferences and webinars, and commenting on industry-related news and announcements.• Gather metrics and report on performance.

Boston, Massachusetts, United States

Thought Leadership• Collaborate with subject matter experts to produce blog posts, articles, and whitepapers on topics including healthcare reform, value-based care, performance improvement, digital health, and healthcare strategy and finance. • Interview internal and external stakeholders and write blog posts based on findings.• Write weekly recaps of the firm’s podcast, Healthcare Upside Down.• Pitch topics to authors, vet proposals, revise submissions, and coordinate with design teams.• Ensure posts are compelling, topical, accessible, and aligned with the firm’s goals.• Evaluate text for keywords and search engine optimization (SEO) opportunities.• Monitor and report on traffic and engagement.Social Media• Compose and schedule the firm’s social media messaging, primarily on LinkedIn.• Promote increased engagement among employees, industry professionals, provider organizations, and professional groups.• Foster business development by sharing firm-authored thought leadership, promoting sponsored conferences and webinars, and commenting on industry-related news and announcements.• Gather metrics and report on performance.

Boston, Massachusetts

• Perform comprehensive copy editing of proposals, client deliverables, and confidential and politically sensitive material.• Edit documents concerning health reform, regulatory compliance, fair market valuation, healthcare information technology, and academic medical center financing in accordance with recognized standards of grammar and an internal style guide.• Conduct developmental editing of marketing materials, articles for publication, webinars, and speeches and presentations delivered to clients and industry groups.• Edit the firm’s blog and develop a corresponding style guide.• Participate in the recruitment and training of new editors; mentor and contribute to the professional development of junior editors.• Engage in written and verbal communication with 240 consultants across 10 U.S. offices in a fast-paced, deadline-driven environment.

Boston, Ma

Blog management -- Collaborate with subject matter experts to produce thought leadership on topics including healthcare reform, value-based care, performance improvement, technology, and healthcare strategy and finance. Pitch topics to authors, compose original content, vet proposals, revise submissions, and coordinate with graphic design staff to create and incorporate imagery. Ensure posts are compelling, topical, well written, and valuable to a broad healthcare audience. Evaluate text for keywords and SEO opportunities.Social media leadership and oversight -- Develop and implement a firm-wide strategic plan to increase brand awareness through social media. Maintain a robust presence across multiple social media channels. Promote increased engagement among employees, industry professionals, provider organizations, professional groups, and media outlets. Foster business development by sharing firm-authored thought leadership, promoting sponsored conferences and webinars, and commenting on industry-related news and announcements.Marketing collateral development -- Create sell sheets detailing the firm’s expertise in various service areas. Develop case studies describing the objectives, processes, and outcomes of key client engagements. Compose press releases for national and regional distribution to announce mergers and acquisitions, office openings, key hires, establishment of new firm competencies, and product launches.Website copywriting -- Collaborate with the marketing team and external developer in the creation of a new website for the firm as part of a brand refresh. Write copy for the site launch and compose additional copy as needed.

Www.Boston-Barhopper.Com

• Generate original content for a website focused on elements of the hospitality industry in the Boston area.• Write and publish feature stories on restaurants, product launches, and other promotional events. Incorporate original photography and supportive material culled from personal interviews.• Respond to requests from local and national public relations firms to attend and report on vendor showcases.• Review products based on solicitations from vendors and marketing agencies.• Establish and maintain relationships with business owners, managers, sales representatives, and other industry professionals.• Foster a dynamic viewing experience for readers.• Develop a corresponding social media footprint.

• Copy-edit and proofread text for an online database of materials available to teachers in the Advanced Placement program.• Copy-edit and proofread introductory materials for users of the database.

• Copy-edit and proofread documents and materials for various companies through a communications staffing firm.

• Edit content for online liberal arts college textbooks.• Identify content gaps, write original text to fix gaps.• Communicate with authors to develop and revise text.• Assist in development of style guide and author guidelines.• Research and write original text for glossary terms, biographies, and chapter overviews.

• Create marketing/advertising materials.• Develop and write the company’s introductory brochure.• Edit portions of the company newsletter, determine appropriate content.• Consult with outside vendors to coordinate timely completion of all marketing materials.

Master Of Arts, English

Bachelor Of Arts, English

Activities and Societies: Suffolk Journal