Matthew Mcgregor Email & Phone Number

London Area, United Kingdom

London Area, United Kingdom

The Kesho Collective is a Community Interest Company dedicated to empowering communities in South Africa through partnership with local charities. We focus on unity and collective effort to source and distribute essential resources. Our activities include organising fundraising events and soliciting donations, which are directly channeled to support impactful community projects managed by charities devoted to meaningful work.

London, England, United Kingdom

InterEx’s vision is to revolutionise the technical resource service market globally. We will do this by redefining the relationship between staffing service providers and customers. Our goal is to offer a comprehensive suite of solutions.InterEx Group takes a unique approach by offering project-driven, outcome-based solutions across the Cloud technology space. We partner closely with our customers to solve their business and technology challenges, utilising our experience and capability of supplying the right expertise and services for all our customers resource needs. InterEx has an exceptional and defined process to deliver an efficient, cost optimised and tailor-made service.Over the last 7 years, we have secured our position as a leader in providing the world’s biggest technical projects with experts in Cloud, Security and Data. We currently have offices in London, Amsterdam, Miami, New York and New Delhi. This allows us to offer a 24/7 service to our clients whereby we can access candidates in every corner of the globe.

London, England, United Kingdom

Reporting directly to the Chief Marketing Officer, with 8 direct reports (four paid media buyers and four performance marketing assistants).Appointed to lead the above-outlined team to effectively grow eCommerce brands across the globe:- Lead and own the acquisition marketing strategy and multi-million dollar budget for the direct to consumer business, including setting the S&OP new customer forecast and media budget.- Make hiring, training, & team expansion decisions, including how many people we need at what level, who owns what channels, how often they swap channels, etc.- Define the roadmap and OKRs for acquisition holistically, and for each channel working with a team of direct reports.- Provide visibility throughout the organization on the health and status of acquisition programs, including weekly recap reports with summary digest, guidance on volume relative to plan, monthly growth analytics meeting prep and reporting, creative learning sharing, create test launches, etc.- Partner with agencies and other external partners, negotiating and working to get the most for our investment and building strong long-term relationships.

Cape Town, Western Cape, South Africa

Reported to the Commercial Director, with 3 direct reports (Content Writer, Graphic Designer & Marketing Coordinator).Appointed to lead the commercial team (alongside Head of Technical Sales) to drive demand generation and improve credibility amongst manufacturers as an industry leader in SaaS (software as a service).- Took ownership of new client acquisition via digital marketing channels- Created and implemented digital marketing strategy and managed marketing plan delivery- Selected, trained and performance-managed staff to handle high workload with ambitious targets- Set budgets and monitored expenses to run profitable department- Empowered marketing team to deliver best-in-class creative campaign development and brand engagement

City Of Cape Town, Western Cape, South Africa

Reported to the Commercial Director, with 4 direct reports (Content Writer, Graphic Designer, Marketing Coordinator and Marketing Intern).Appointed to undertake a detailed audit of previous marketing activities, identify gaps and opportunities to improve brand visibility, credibility and lead generation.- Online brand audit- Marketing strategy creation and implementation- Digital PR management and relationship building- Social media and SEO management- Recruitment of marketing talent- Creation of internal communications strategy to increase interaction and coordination between the technical and commercial divisions (Head of Culture Crew)- Attended/presented at industry events to build relationships/partnerships with influencers and industry leaders

Cape Town Area, South Africa

Reported to the Head of Strategy.- Created digital marketing strategies across multiple channels, for clients, improving their brand awareness and generating leads- Planned and implemented integrated search, display and video campaigns on platforms- Social media, SEO and digital PR management- Project and budget management- Client relationship management

Cape Town Area, South Africa

Reported to the CEO.- Negotiated and secured new clients for the business - Developed client relationships and identified alternative channels for organic growth- Proposed and developed strategic partnerships- Monitored sales growth versus budget expectations and implemented marketing strategies and business plans- Competitor analysis and tracking of emerging markets and trends- Initially joined to support Digital Marketing Managers and Executives in executing client marketing strategies. Implemented social media and communication campaigns and provided engaging text, image and video content for all social media accounts

Cape Town Area, South Africa

Freelance work while studying.Ran all forms of social media platforms with a team for Eva Professional SA and Unnique Brazillian Blowdry SA, who are affiliates of Eva Professional (based in Barcelona, Spain) and Unnique Brazillian Blowdry (based in the USA).

Cape Town Area, South Africa

Work experience undertaken while studying.- Created compelling and on-brand copy for marketing materials and promotions- Monitored social media platforms and ran performance and engagement analyses to inform optimisation strategies- Client relationship management

7 Sturdee Avenue Rosebank

7 Sturdee Avenue Rosebank Johannesburg, Gauging 2191, South Africa

During this time I completed market research for various projects.

Bachelor Of Business Administration (Bba), Marketing/Marketing Management, General

Graduated with a BBA in Marketing Management.

Matric

Activities and Societies: Debate Team, Cricket, Hockey, Squash, Public Speaking SocietyStudent at Bishops Diocesan College from grade 5.

Education record

Attended Pridwin until the end of standard 2.