Matt is a co-owner and the creative director of North Spore, a mushroom company that offers cultivation supplies, medicinal products, and educational resources online. He has been leading the creative vision and strategy of North Spore for over ten years, producing engaging and informative video content, designing attractive and eco-friendly packaging, and creating digital assets for the website and blog. With a background in documentary photography from the Salt Institute and a BA in Human Ecology from the College of the Atlantic, Matt combines his artistic skills and ecological knowledge to showcase the beauty and benefits of mushrooms. He also has experience as a freelance photographer for the New York Times, covering events in Maine. Matt is passionate about sharing his love for mushrooms with others, and inspiring them to grow, consume, and learn more about these fascinating organisms. In his spare time, he enjoys cooking, gardening, and playing music.