• Product owner for Shaw.ca ecommerce platform – responsible for both the marketing and digital buy experiences for internet and TV services. Drove conversion, online interactions, and satisfaction of digital customer experience• Collaborated with design and technology teams to create, launch and optimize digital experiences by providing vision, direction and clarity of requirements• Full site rebrand including entirely new product line-up – all went very extraordinarily smoothly due to attention to detail and effective partnership with the working team and stakeholders• Redesign and capability enhancements of ecommerce flow resulted in significant lift in add on sales.• Planned and prioritized the commerce shop and buy experiences’ backlogs providing transparency and managing expectations with stakeholders, partners, and leadership

• Provide digital leadership to cross-functional Mutual Fund agile marketing pod to initiative sales opportunities, increase Digital IQ, and identify and support resolution of impediments• Managed relationship with key Mutual Fund Agile Marketing pod stakeholders (Product, Business Architecture, Marketing, DCX, etc.) to reflect Digital's evolving role inside TD and drive a digital performance mindset• Use test and learn methodology through the Mutual Fund pod to determine viability of scaling Mutual Fund sales opportunities

• Planned and co-ordinated F19 innovation investment (F19 – $307MM) for Digital Channels North American businesses• Planned, prioritized, and managed Digital Investment Roadmap (F17 – $20MM, F18 – $16.9MM) supporting TD Canada Trust lines of business, included managing digital innovation budget and being the steward for partner funding. Contribution was critical to manage back to plan (+/- 2.5%) and brought an overage of $8MM in Q1 to a more a manageable amount• Managed relationships and built collaborative partnerships with Canadian Banking, Platforms and Capabilities, Delivery and DCTS to ensure customer-focused return on investment and drive efficiencies from digital investments and assets • With a F2107 factory investment across Mobile, EasyWeb and Public Site of ~$6.5MM P&L, and not including customer experience impacts and smaller backlog, business case benefits of the factories was $22.8MM or a ROI of 350%. Awarded a Principles in Practice in Q4 F17• Led Pulse Action Planning for Canadian Personal Banking Strategy and Planning team

As part of the CBAW Digital Sales team, accountable for:• For executing strategies and improving operational excellence to ensure TD's digital sales and advice offerings remain industry leading while delivering increased digital sales volume• Strategy and planning activities to support major CBAW projects including TD.com Transformation, Public Site Agile Factory, and TD for Me

In a newly established role supporting the Content Delivery team, accountable for:• Strategic direction for content management for the SDL Tridion Platform to support One TD strategy and the migration to the new responsive framework• Advising and guiding project teams to ensure goals and deliverables for web content for Digital Channels initiatives are in alignment with the strategic direction

Managed a team of analysts and translators within the Content Publishing team. As this was a new role in 2012, selected talented individuals to build out the team to its current size of 9 individuals. This experience involved:• Successfully championed and led the launch of over 1300 pages of Simplified and Traditional Chinese content for the Canadian Public Sites. This is a major milestone for the Digital Channels support for TD's Language Strategy and New to Canada segment. Received an Annual League of Excellence Award• Managed the $470K budget for TD’s global domain management process. Developed and implemented the domain purchase strategy for TD Wealth and TD Direct Investing, Ugo, and Aeroplan• With the changing landscape for domain management, implemented new protections for TD's brands (Verisign lock, Trademark Clearinghouse, and new domain blocking services) to ensure that TD remains industry leading in our domain practices• Launched a change management tracking tool (Gemini) for the Content Publishing team in 2012 and completed a major upgrade in 2014. The improved controls resulted in the successful closing of all audit findings. The upgrade resulted in a much better user experience - a win from the employee perspective - while ensuring that the team can support the audit requirements for change management

Provided consultation for TD’s enterprise web content management application and content management processes and practices. This experience involved:• Core role in the successful completion of $14 million migration project. Led Online Channel work packages for user management, metrics reporting, business continuity, disaster recovery, and incident management for new enterprise application• Q1 League of Excellence award for work on closing an audit gap for access controls on a legacy application• Responsible for several firsts for TD - sitemaps for public sites and content owner identification. Led content inventory of digital assets across TD public sites and correlated web analytics data to identify traffic patterns

Led the development and maintenance of CIBC National Collections intranet services ensuring site designs implemented appropriate information architecture and applied the best usability and relevant accessibility standards to support the intranet site's audience. This experience involved:• Led site migrations of 1200 pages of content. This resulted in an improved employee experience by providing one information architecture, one search experience, and publishing efficiencies• Implemented new search engine with significant customization. Resulted in improved reporting and the ability to review search trends to optimize the search engine results (SEO)

Developed and designed effective web documentation and learning solutions for CIBC National Collections Credit Counselors with a primary focus on FirstLine Mortgages and PC Financial personal products. This experience involved:• Led projects from initiation through to implementation for multiple training systems. Project success directly tied to ability to network and influence without authority• Designed and developed 5 module, 15 hour, Six Sigma Lean training program for business analysts and technology developers. Program incorporated 5 core Six Sigma Lean tools into the CIBC methodology for project management