Publisher Development Specialist
New York, New York, United States
Here I am tasked with troubleshooting HTML code for advertisement placements within email newsletters. I speak with clients via email and video calls to run through live troubleshooting issues and to optimize campaign set up. Once I receive details of a campaign and display/native assets, I traffic it within our platform or Google Ad Manager (GAM) and attach any necessary impression trackers with correct macros. I am also tasked with managing data reporting on programatic and direct sold/house campaigns by setting up automated reports or pulling data from our servers.I have also been able to help optimize and Troubleshoot our latest 3.0 HTML Tags. I have been reviewing client newsletter sends to ensure they are following our best practices to drive CPMs and Revenue. If they are not, I conduct a deep dive into the metrics and provide feedback to the client with my findings. I suggest a variety of options such as, optimal tag quantity and placement, content layout, color scheme, etc.. I can then write the HTML/CSS Code and add in our tags and return the newsletter template ready to go for the client. I also use client newsletter code to create a native placement to help sell our product without going through our normal process. This has helped optimize and convince clients to more forward with our native solution.