As a senior product executive and revenue driver, the underlying theme throughout my career has been to gain an intimate understanding of emerging needs in numerous specialized customer verticals -- and pair them up with breakthrough technical solutions aimed at helping them drive significant new levels of revenue, profitability, and market share.Driven by research and data, I’ve helped thousands of customers -- as well as OEMs -- raise the bar on their corporate performance. I’ve amassed a wealth of knowledge, built an immense web of relationships, and displayed an unwavering passion for helping manufacturers and dealers deliver better experiences to their buyers. To date, my career has spanned both start-ups and large public enterprises, and I’ve had the privilege of building and leading numerous top-tier business development, product, marketing, sales, and support teams that have delivered award-winning results on a year-over-year basis.My specific areas of expertise include:• Global Product Strategy / Product Portfolio Management • Team-Building, Mentoring, Development & Leadership • Product Roadmap Development & Go-to-Market (GTM) Strategy • Product Lifecycle Management • Strategic Business Development/ Global Market Expansion• Strategic Planning, Goal-Setting & Vision• Corporate Development / M&A Due Diligence & Integration• Strategic Partnerships & Alliance Formation / Management• Consultative Selling / Executive Presentations & Product Demos • Restructuring, Turnarounds & Organizational Transformation• Licensing / Recurring Revenue Models / Cloud & SaaS Solutions• Contract Review & Negotiation As for my industry experience to date, it centers heavily on Automotive Software & Technology, Electric Vehicles (EV), Heavy Trucks, Power Sports, Boating, Enterprise Software, Digital Media & Marketing Products, and AI & ML Solutions -- and I also possess extensive current interest in organizations focused on Climate Change Mitigation, Sustainability, Electrification & Battery Technology, Renewable Energy (Solar, Wind, Geothermal, Nuclear), Philanthropy, and Social Impact.
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Chief Product OfficerImpelSeattle, Wa, Us -
Chief Product OfficerImpel Jul 2024 - PresentSyracuse, New York, Us -
Founding PartnerParadigm Climate Jul 2023 - Present -
PartnerGrand Fir Consulting Jul 2000 - Present
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Chief Market Development Officer (Gtm, Analytics & Product Focus)Marchex Sep 2021 - May 2023Seattle, Wa, Us• Executive team member for this market-leading, award-winning conversation intelligence platform with artificial intelligence-powered sales engagement solutions and the ability to drive conversational outcomes, at scale, using Machine Learning• Led a team engaged in verticalizing go-to-market approaches and modernization of the company’s analytics platform, resulting in onboarding 12,000 users in the first year alone• Reoriented the sales team and delivered 18% year-over-year revenue growth from vertical sales• Developed vertical platform opportunities across multiple verticals, including home services, health care, and education—resulting in 8 successful RFP responses• Successfully partnered with key stakeholders at the enterprise, market, and franchise levels to rapidly deliver solutions that served the needs of users at all levels—resulting in 25-point improvement in NPS• Utilized market trends and client performance data to develop compelling sales plans, value propositions, reference cases, and storytelling elements to counter an insurgent competitor—achieving an 8:1 win loss ratio• Oversaw all industry-related RFP development projects and sales contracts, collaborating with internal peers to create customized proposals, set pricing, and establish contract terms increasing ASP year-over-year within existing clients -
Senior Vice President, Head Of Industry - AutomotiveMarchex Feb 2015 - Sep 2021Seattle, Wa, Us• Recruited to drive sales, marketing, product, and support efforts focused on the automotive sector, opening up new revenue opportunities with automotive OEMs and Franchise dealers and guiding organizational change to execute on an industry vertical approach. • Delivered on a strategic business plan to disrupt and established industry dominance, delivering double digit growth year-over-year, creating a vertical solution that quickly accounted for 35% of the overall revenue and landing 22+ key enterprise clients including General Motors, Ford, Stellantis, and Honda Motors of America
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Vice President, Global Oem SolutionsCdk Global Dec 2012 - Feb 2015Austin, Texas, Us• History of progressive leadership roles within CDK Global and predecessor companies, focused on empowering auto dealers with cutting-edge tools and technologies aimed at building deeper relationships with customers• Responsible for developing a pipeline for global market expansion, introducing digital marketing solutions in new markets, including Oceania, China, and Europe• Championed the voice of the customer as a key factor in product/solution development, transforming the internal R&D process and inspiring numerous improvements to the Company’s digital marketing suite to meet global client needs• Led a global account team of 5 to sell and support 3 international markets -
Vice President, Social Media ProductsAdp Dec 2010 - Dec 2012Roseland, New Jersey, Us• Joined the executive ranks of this publicly traded software and services provider, orchestrating the design and implementation of new SEO, Social Media, Earned Media, and Reputation Management product offerings aimed at enabling automotive dealers and manufacturers to better leverage social media as a marketing tool• Led a team of 8 product owners in conducting all product development, management, and go-to-market activities, delivering a series of innovative product solutions that generated $7M in revenue within the first year of availability—and that led to technology installations in 15,000 auto dealerships -
Vice President, Product SolutionsCobalt Group Sep 2008 - Dec 2010• Orchestrated a customer-centric approach to product visioning, marketing, branding, and development that delivered a $130M contract, nearly doubling the size of the existing revenue base• Executed channel expansion and go-to-market strategies to re-position the Cobalt brand as a Marketing Services provider, supporting double-digit growth• Delivered quarterly business reviews to enterprise customers, highlighting the previous quarter’s successes and failures, introducing new opportunities, and ensuring OEM alignment with product development goals• Managed development of all RFP responses and customer presentation decks, directly representing the Company in major pitch presentations and successfully winning 5 of 5 OEM contracts over a 24-month period
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Executive Director, Strategic MarketingCobalt Group Jan 2008 - Sep 2008• Joined the Marketing Organization and reported to the CMO to launch and subsequently replicate a new Enterprise Marketing Program focused on cross-tier message coordination and digital advertising• Worked closely with Enterprise Sales to address customer needs and respond to emerging challenges during period of stretch growth• Developed training and program support materials required to gain alignment for successful program deployment• Educated internal staff on program capabilities and core marketing messages to ensure common voice and consistent messaging, in addition to training more than 2000 General Motors employees to ensure client alignment across their organization and consistent voice through their distribution network• Developed relationships with client Agencies of Record to enable increased message coordination and enhanced data collection, powering additive digital marketing solutions sold by the customer into their franchise network
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Director, Product StrategyCobalt Group Nov 2004 - Jan 2008• Identified the growing importance of search engines as a media to deliver qualified customers to client websites and built an argument for Cobalt to consider offering SEM services to the customer base • Acquired corporate funding to develop domain expertise and utilized the expertise to establish Cobalt as industry leader in search engine marketing• Owned strategic vision for software and service offerings, focused on developing applications and tools that improved overall business by increasing revenue, decreasing costs and reducing churn• Defined business unit strategy for migrating business from self-serve software model into a provider of marketing services, including market positioning, solution packaging, feature set definition, and overall direction of product plans
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Director, Business Development And Strategic PlanningCobalt Group Aug 2001 - Dec 2004• Contributed to creation of the corporate strategic plan• Participated in acquisition analysis and led due diligence and integration efforts. • Developed financial models that served as the basis for valuations of potential acquisitions. • Negotiated divesture of non-strategic business unit, resulting in long-term strategic relationship with acquiring partner, contributing positive cash flow on an ongoing basis. • Maintained and deepened relationships with key strategic vendors. Negotiated 18 new strategic relationships in 2003 and 2004. • Analyzed emerging competitive threats and product opportunities and provided detailed analysis and recommendations to executive team. • Frequent presenter and industry SME; served on panels and round table discussions at industry events, in addition to delivering best practices presentations to dealer organizations
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Senior Manager, Ecare Customer SupportCobalt Group Jul 2000 - Aug 2001• Launched and contributed to success of new approach to customer service that drastically reduced the number of service-related complaints and improved overall customer satisfaction • Fostered a customer-centric attitude within the primary customer-facing organization, key to overcoming negative market impression of Cobalt• Managed 23 individuals on three OEM-aligned teams handling 1000 incoming calls per week and hundreds of support tickets• Successfully responded to 96.4% of incoming calls within 20 seconds of inception• Developed and implemented a process to ensure contact with 100% of installed client base at least once every 60 days• Advocated for world-class customer service in all aspects of business operations
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Client Executive, National Automobile Dealer AssociationCobalt Group Dec 1999 - Jul 2000• Worked with the VP of Global Client Services to secure an endorsement by the National Automobile Dealers’ Association, one of only two endorsements in the 89-year history of the organization• Managed relationship for 6 years, including renewal and expansion of endorsement terms• Established strong relationships with executive management and opened lines of communication with other divisions inside NADA
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Regional Sales ManagerCobalt Group Apr 1999 - Dec 1999• Reported to the VP of Sales, hired and managed field-based sales staff servicing a seven-state region• Exceeded quarterly and annual sales plan and sales quota goals• Generated $250,000 in new recurring revenue during eight months in region• Hired, trained and motivated staff to consistently achieve company-defined sales goals
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Sales ConsultantCobalt Group Jan 1998 - Apr 1999• Sold and serviced website packages to more than 250 dealer clients in a five-state territory• Grew install base from 49 customers to more than 250 in 15 months – 510% growth • Generated $411,000 in recurring spend, increasing average per-account recurring spend by 33%
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Regional Manager, West Professional Training ProgramsThomson Reuters 1995 - 1997Toronto, On, Ca
Matthew Muilenburg Education Details
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University Of WashingtonPolitical Science & Economics -
University Of Washington School Of Law
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Center For Creative LeadershipLeading Strategically
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Center For Creative LeadershipLeading For Organizational Impact
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Center For Creative LeadershipLeadership Development Program
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Terra.DoClimate Change: Learning For Action
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Airminers BootupCarbon Removal Pathways
Frequently Asked Questions about Matthew Muilenburg
What company does Matthew Muilenburg work for?
Matthew Muilenburg works for Impel
What is Matthew Muilenburg's role at the current company?
Matthew Muilenburg's current role is Chief Product Officer.
What schools did Matthew Muilenburg attend?
Matthew Muilenburg attended University Of Washington, University Of Washington School Of Law, Center For Creative Leadership, Center For Creative Leadership, Center For Creative Leadership, Terra.do, Airminers Bootup.
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