Matthew Nelson Email and Phone Number

Responsible for ensuring eCommerce data and analytics drive insights that enable key CX and Sales decisions across product categoriesCreating scalable solutions to streamline, curate and manage various datasets that power the measurement and analysis of eCommerce KPIs and market trendsIdentifying new opportunities and mechanisms to optimise eCommerce customer experience, sales and programs via data analysis and trend data.Assessing the potential and effectiveness of new eCommerce initiatives, partnerships and programs against performance benchmarks and investment levers. Expanding and managing the cadence for the consistent reporting of key eCommerce trends, partner / client performance and data best practices. Developing holistic benchmarking of Channel eCommerce partners / clients comparing effectiveness & potential of their online versus physical routes to market capabilities across product categories, analysing the market and thinking beyond the short-term.