Matthew N. Email & Phone Number

Toronto, Ontario, Canada

Toronto, Canada Area

• Meeting with clients to explore their creative needs and business objectives.• Creating proposals that outline the project scope, budget and timeline.• Providing Art Direction from project inception through completion, including mood boards, treatments and adjustments.• Responsible for managing and executing production plans, in a timely and efficient manner.• Developing social media strategies for clients, including a consistent brand voice, and content buckets to meet their business objectives.

Toronto, Ontario, Canada

Accomplishments:•Played an instrumental role in the development of brand strategy, including content buckets, brand voice and art direction for rebranding to Fittes.•Supervised and produced all photo and video productions independently, including content for 65 new e-commerce products and innovations.•Created and executed a video-focused strategy that led to a 125% increase in Instagram followers in 1 year.•Implemented organizational structure by building a digital asset management system that streamlined content creation.•Introduced monthly banners for e-commerce that generated $20,000 in sales monthly.•Created daily short-form videos for social media platforms, highlighting product features.•Assisted with social media management.•Stayed updated on social media trends and applied them to content creation.

Toronto, Ontario, Canada

• Responsible for managing social media channels for client's brands• Responsible for developing a social media strategy, a consistent brand voice, and content buckets to meet the business objectives of clients.• Responsible for creating photos, videos and graphics that created awareness and drove conversions for client's products. • Responsible for creating content that addressed social media goals and met KPI's.• Communicating with clients about industry trends, upcoming promotions and production schedule.• Working with the account manager and other contractors to revamp and improve E-commerce site performance (Shopify).• Creating new imagery for e-commerce websites and managing images on the back end.

Toronto, Canada Area

• Grew Instagram following by 200%.• Increased LinkedIn audience by 947%• Responsible for social media strategy, social media management and content production.• Developed and defined the pipelines and various tasks for the company CRM system (using Copper).• Wrote, edited and proofread copy for social media, press releases, emails, company website and advertisements.

Toronto, Ontario, Canada

•Developed brand strategy and social media strategy•Defined the values of the brand•Led Digital & social media strategy•Assisted in planning and execution of events.•Led production and post-production of photo and video content•Wrote copy for website, social media and promotional materials.

Toronto, Canada Area

• Composed articles, produced and edited videos, designed graphics, signage and other marketing materials.• Managed website and social media channels.• Increased followers across social.• Increased engagement rate across social.• Maintained a 100% response rate on Facebook with an average response time of 52 minutes.• Developed and implemented strategies for increasing league exposure and improving registration and retention of participants.• Actively engaged participants online and in-person with meaningful surveys, contests/prizing and other creative methods designed to encourage feedback, retention and brand loyalty. • Grew cause marketing event from 4 attendees on the first night to an average of 40 attendees a night.

Toronto, Canada Area

• Assisted the Marketing and Communications Manager in providing comprehensive coverage and promotion of Ontario Volleyball competitions and events.• Developing engaging digital content for the OVA community.• Provided professional level photo, video and social media coverage of the 2018 Ontario Volleyball Championships.• Worked with the Marketing & Communications Manager to expand the OVA audience and engage users on an interactive level. • Worked with the Marketing & Communications Manager to redevelop the newly launched OVA website.

Sport And Event Marketing Program (Postgraduate) (B400), Marketing/Marketing Management, General

Business & Professional Studies Certificate, Digital Marketing Management

Honours Bachelor Of Arts (B.A.), Kinesiology And Physical Education

Education record

Education record