As a brand photographer and videographer, Matthew combines his diverse creative skillset and strategic mind to help brands define and communicate their identity and value in visually intriguing ways. He has collaborated with brands such as Canon Canada, Pepsi Co, Cheetos, Nobis, Rally Beer, and Nomz, creating content, managing production plans, and developing social media strategies.Matthew has also proven his digital marketing acumen as a consultant for Elementary Ventures, where he transformed a local brick-and-mortar brand, Urban Beard, into a modern e-commerce company. He revamped the social media presence, optimized the Shopify site and digital ad performance, and increased conversions and sales. Matthew holds a post-graduate diploma in Sport and Event Marketing from George Brown, as well as a Digital Marketing Management certificate from U of T. He is passionate about creating engaging and impactful content that drives results.