Conducted competitive analysis by creating spreadsheets and documentsCoordinated and attended meetings with other branchesSupervised client retention and managementPrepared and created study guide for Series 56 examCreated Social Media campaign to promote company (Website, Facebook, Linkedin)

Chosen for hhgregg's exclusive six-person launch team, integrated campaigns across all mediumsGenerated briefs outlining strategic objectives, cultural insights, targets, background and executed recommendationsTested concepts through focus groups + store-interceptsIntegrated and oversaw new campaigns into all mediums: digital, TV, print, online, broadcast, retail, and in-store signageSupported integration of digital ideas into campaigns: micro site, social networking, video… Show more Chosen for hhgregg's exclusive six-person launch team, integrated campaigns across all mediumsGenerated briefs outlining strategic objectives, cultural insights, targets, background and executed recommendationsTested concepts through focus groups + store-interceptsIntegrated and oversaw new campaigns into all mediums: digital, TV, print, online, broadcast, retail, and in-store signageSupported integration of digital ideas into campaigns: micro site, social networking, video, banners, mobile, gaming, and SEOManaged and oversaw multiple projects/budgets for fully integrated campaign, meeting all profitability and revenue targetsResponsible for managing, mentoring and training peers/assistants on agency culture, process and creative developmentParticipated in weekly status calls/meetings Show less

Assessed Clients needs, establish objectives and develop marketing strategiesCoordinated the research, media, creative and traffic teamsPrepared creative briefs, establish clear objectives to the creative teamManaged the production of all media communications, from TV to radio, print (newspapers and magazine),outdoorPresented creative work to Client for approval and modificationHandled budgets and managed campaign costsUpdated weekly status report to keep Agency… Show more Assessed Clients needs, establish objectives and develop marketing strategiesCoordinated the research, media, creative and traffic teamsPrepared creative briefs, establish clear objectives to the creative teamManaged the production of all media communications, from TV to radio, print (newspapers and magazine),outdoorPresented creative work to Client for approval and modificationHandled budgets and managed campaign costsUpdated weekly status report to keep Agency staff/Client up to date on the status of all projectsParticipated in weekly status calls/meetingsMonitored and report competitive actions and/or initiativesMonitored production timetablesWorked with Media Planning and the Account Team in development of annual media plansResponsible for providing accurate direction to creative teamProvided monthly media/print updates including budgets and calendars Show less