Matthew Neumann Email & Phone Number

EXPERIENCE IN SALES:develop the Lindt convenience business in the Swiss market; acquisition of new channels and new business; leading the convenience team with four members; customer analysis and evaluation of potential; defining custom-made plans to grow the business; coordination with marketing, planning and sales reps; project management of various activities for all our customers; Category Management projects with numerous customers; Sales Champion for convenience and touristic; direct responsibility for the 5 Coop regions and for Coop City; responsibility for the "Chocolaterias" (counter where the Lindt Pralines are sold by piece)EXPERIENCE IN MARKETING:direct responsibility for numerous brands (tablets, small formats und tourist business); manage sales-targets and cost-budgets for all brands; consumer research (mega-trends, consumer-needs); market research (data crunching with Nielsen figures); develop new products with R&D; consumer tests; packaging and design development with internal and external designers; develop storyboards for new TV-copies with agencies; cooperation with production (where are the challenges with the new product in the production process?); define sales targets; create support and distribution plans; create PoS materials; project lead for launches and relaunches; coordinate the activities with various other Lindt companiesOTHER EXPERIENCES:- define a distribution strategy for Vogel's (brackets for flat screens)- define a distribution concept for High-End consumer electronics- project for Braun in Paris: "Comment convaincre un jeune d'acheter un rasoir Braun?"- placement in the section Marketing-Communication and private Clients- placement in a „Lost Wax Casting“ company for Silverware- temporary support of my grandparents on their farm

Listed skills include Product Development, Sales Management, People Management, Key Account Management, and 12 others.