Matthew Palmer Email and Phone Number

- Develop and execute digital marketing strategies that produce best in class thought leadership, digital and in-person events, and value-led campaigns.- Create compelling content and oversee its distribution across digital channels, ensuring effective communication of Clearwater's value proposition to asset managers and insurance companies.- Lead the execution of multichannel campaigns via social media, email, industry publications, and online advertising to maximize campaign reach and engagement.- Implement analytics tools to track and optimize digital marketing campaign performance, using data-driven insights to adjust strategies and achieve campaign goals.

• Collaborated with cross-functional teams to develop and execute strategic Go-To-Market plans that enhanced brand awareness and drove engagement.• Gained a deep understanding of the industry landscape, new technologies, and best practices through research and customer engagement, identifying new opportunities.• Monitored key performance metrics to determine the success of marketing campaigns, making data-driven recommendations for improvements.• Executed marketing strategies in partnership with sales and performance teams, ensuring a seamless customer experience throughout the lifecycle.

- Develop and enhance the core strategy and messaging for IBM Industry Marketing in Insurance globally - Provide both strategic and tactical guidance to Global sales leaders to determine ways to accelerate sales opportunity advancement and closure, and provide guidance on specific sales opportunities. - Create seller and market-facing content for product collateral, demand generation activities, public website, webinars, blog posts, industry events, and other marketing activities. - Develop and deliver sales enablement materials for IBM IGF and IBM sellers and business partners. - Create and execute written plans for the global launch of products and solutions, by guiding and supporting a cross-functional team. - Support the development of client case studies, key references, use cases, etc. - Actively participate in and guide public relations and analyst relations activities. - Research customer needs, industry trends and competitor strategies; produce written recommendations and analyses for GTM activities and product strategy/development. - Act as an IGF spokesperson and present at industry events and in sales, marketing and client meetings.

• Managed a portfolio of over 200 active claims across multiple practice areas including Cybersecurity, D&O, Employment, and Fiduciary to negotiate dispute resolutions• Conducted extensive investigation, analysis, and review of corporate insurance claims through negotiated settlement or trial, providing recommendations• Developed unique solutions rooted in data, evidence, and analysis to balance the needs ofmultiple stakeholders with conflicting interests and ROI

- Advised clients on the development of unique legacy planning strategies - Responded to general client inquires to proactively anticipate and efficiently resolve legal matters - Drafted complex Wills, Trusts, and Estate Plans, as well as other Advanced Directives in compliance with multi-state and federal law, and in accordance with client’s specific wishes- Managed real estate transactions for clients and their partners- Create strategies for client eligibility in government programs such as Medicaid- Generated new business and developed content strategy to enhance market presence

Selected for Putnam County P.I.L.O.T. Initiative (Putnam Investing in Leaders Of Tomorrow)- Conducted intensive legal research for ongoing civil and municipal legal matters and drafted summary memoranda for office reference- Researched a matter of first impression in New York State in response to a legislative inquiry and drafted advisory opinion delivered to County Legislature- Drafted motions and aided in filing of court orders pertaining to a wide range of civil County legal matters

- Collaborated with digital strategy team to analyze target markets and generate demand- Organized project plan content and ensured backend lead management process was set up correctly for a high priority event in which our team hosted IBM’s top 300 clients- Aided in developing online marketing copy and performed due diligence reviews to ensure compliance with company rules and state and federal regulations- Presented research to advise team on unique and innovative offers and strategies used by competitors and partners to drive registrations through paid and non-paid media

Collaborated on content, assembly and distribution of procedure manuals to pro se litigantsMaintained and organized pro se case files, and assembled docket sheets for court useAssisted in the creation of an efficient, structured electronic database for pro se legal mattersGained practical knowledge and experience of courtroom procedure by witnessing on-going federal trials