Matthew Parson, Mba Email & Phone Number

Cherry Hill, Nj, Us

Philadelphia, Pennsylvania, Us

• Project Management Leadership: Spearheaded and directed Technology-related projects, serving as the lead Project Manager, effectively bridging UD IT Technical/Security teams, vendor platforms, and ARMK.• Strategic Tech Integration: Successfully orchestrated the seamless integration of POS, Kiosk & Mobile Ordering Systems, demonstrating prowess in onboarding and optimizing cutting-edge tech.• Pioneering Sustainability Init.: Led the acquisition and implementation of four groundbreaking sustainability tech solutions, aligning these innovations with campus operations, consumer experiences, and sustainability objectives.• Pricing Accuracy/Comp. Analysis: Specialized in national/proprietary brand pricing strategies and implemented increases.• Mobile Strategy Mastery: Proficiently implements dynamic mobile strategies, exploring new communication channels and engagement avenues. Skillfully orchestrates setup/ implementation of digital marketing promotional activities, yielding substantial improvements in brand awareness, customer engagement, and revenue growth. Manages national brand franchise and proprietary concept portfolios, while also developing and maintaining strategy for a growing ecommerce platform. Provides direct support to the Marketing Team to drive online sales.• POS Management: Handles pricing updates/system maintenance, manages POS database, category pricing, and SKUs.• Efficient Marketing Coordination: Led and coordinated marketing efforts for promotional events, meticulously tracked KPIs, conducted in-depth product sales analysis, and delivered actionable reports to inform strategic decisions.• Vendor Mastery: Led the expansion and diversification of the brand portfolio through streamlined vendor partnerships and onboarding. • Internship Transformation: Successfully orchestrated a transformative Data & Business Analyst Internship, providing mentorship to a highly skilled master's graduate, offering immersive experiences in tech. and innovation.

Philadelphia, Pennsylvania, Us

● Improved the hiring, innovation, passion, and training of 60+ FT union, PT, and salaried staff for a unit with $3.3 Million in yearly sales and 951,600 annual customers● Aligns retail programming to campus brands and supports retailer strategy generation & implementation, ensuring forecasted budget and volume objectives are met● Controls costs systematically by evaluating weekly, monthly, and annual data to ensure all food, labor, and service hours are aligned with campus operations to eliminate impulse products with high costs and low movement, and reduce unit food cost ● Establish professional guidelines to support 10+ proprietary/national brands including Chick-fil-A, Good Uncle, Quiznos, Flip Kitchen, Local Restaurant Row, ensuring order accuracy, maintaining proper product levels, marketing communications + print materials● Supported the successful initial acquisition of the GrubHub Mobile Ordering platform and led subsequent upgrade to GrubHub Ultimate Mobile Ordering platform for 14 campus retail units, improved convenience to serve a larger customer base, increasing digital order sales, a key initiative supporting overall increase in revenue and securing a 10-year contract extension ● Campus mobile ordering lead liaison to Retail & Marketing teams ensuring menus are built and updated properly, develops brand messaging + mobile strategies, continuously evaluates new areas to communicate and grow engagement ● Monitors KPIs by utilizing digital survey tools, GrubHub Merchant Dashboard, and Aramark KPI platforms to measure consumer feedback, evaluate metrics including food quality, cleanliness, perceived value, atmosphere, brand awareness, and diversity of menu options to serve a wide variety of audiences

Philadelphia, Pennsylvania, Us

● Oversaw 5 satellite retail locations and respective management staff to maximize customer experience, continuously updating the site-specific merchandising plan to include new innovative products with total annual sales of $1.5 Million.● Supervised 3 full-time hourly managers and 5-6 student managers tasked with hiring and coaching 45-65 students across all 5 convenience retail stores, conducting training meetings to ensure quality performance and decreasing staff turnover by 10%.● Collaborated with 10-12 vendors and distributors to order beverage products, snacks, & grocery products, developing strong professional relationships with brand strategy leaders from Herr’s Chips, Fritolay, Tropicana, Pepsi, Turkey Hill and more.● Coordinated in-store promotional activities with the marketing director to allow students to engage with a variety of well-known brands through samplings, meal pairings, and sweepstakes, increasing branding awareness and sales movements.

Philadelphia, Pennsylvania, Us

● Achieved the Marketing Champion award by implementing relevant, consumer-facing promotional programs to allow students to engage in monthly events listed in the promotional calendar, increasing customer loyalty by 10% each year.● Rectified operational inefficiencies by providing insight & solutions to reallocate and position 30-40 FT & PT staff members tobe in productive / effective spots, eliminating unnecessary overtime to reduce labor costs by 4% compared to the prior year.● Identified sales and labor management trends by eliminating low sellers and obtaining innovative food & beverage products.● Handled the reorganization of Scrounge POS systems and acquired new service equipment including the T3 Floor Machine and credit card machines, closely coordinating with 3+ vendors (Tenant Equipment, Hubert/Source, & Good Will Window Cleaning).

Philadelphia, Pennsylvania, Us

● Strengthened the performance of 12 FT & PT employees at 5 satellite retail locations by conducting regular training sessions and resolving labor relation issues in accordance with the collective bargaining agreement.● Assisted the monthly completion of Quality Assessment audits by answering 40 questions pertaining to safety, equipment, food production, employee hygiene, and board of health standard to confirm all operations were safe and efficient.● Revamped the menu by procuring fresh new products and flavor offerings, diversifying the product mix aligned with the consumers’ needs and increasing customer satisfaction scores by 15% from the prior year.

ARAMARK PATHWAYS TO LEADERSHIP PROGRAM - PTL Manager● Assisted Aramark Account executives in achieving their quarterly and annual sales plans by securing new client appointments and successfully building a sales pipeline through continuous, on-going prospecting for new customers.● Cultivated new relationships with clients by building trust and ensuring success through organization and well executed operational presentations, improving customer retention and brand loyalty.● Evaluated the performance of 50+ staff members by collaborating with the HR team in arranging new processes to increasestaff effectiveness, identifying strengths and areas of improvement to achieve strategic goals.● Oversaw catering operations and aided General Managers by providing recommendations to achieve accurate movement andprocessing of all products, ensuring the warehouse layout is optimally aligned for maximum efficiency.Event Coordinator● Collaborated with a 6 member management team and 35-50 union / support agency staff members to ensure floor planlogistics, catering schedules, and establish retail concepts per client expectations.● Coordinated over 10 special events attracting between 300-3000 attendees including the PA Auto Show, The Flower Show , BBM, Executive Boardroom, Siemens Technology, Flight Center USA Awards, State Legislators Conference, LIC Graduation Reception, Philadelphia Law Department, Network World, & President Obama’s Democratic Fundraiser.

Philadelphia, Pa, Us

THE SAINT JOSEPH’S FUND, SAINT JOSEPH’S UNIVERSITY, Philadelphia, PA 2005 - 2009Office of Development and Alumni Relations - Assistant Manager● Monitored and supervised 12-15 student callers per shift in calling Alumni and informing them of current updates, events, and giving back to the university., increasing support and alumni participation by 30%.● Successfully managed and motivated staff members to promote and retain annual donations ● Prepared pre-shift meetings and post-shift reports to discuss and review issues from prior shifts and discussing methods to optimize team efficiency.

Philadelphia, Pennsylvania, Us

ARAMARK - PHILADELPHIA ZOO Food & Beverage Operations Intern● Supervised 20+ employees by evaluating their performance on speed of service, cleanliness, customer service presentation,customer satisfaction surveys, order accuracy, adherence to daily timelines, inventory levels, and safety standards.● Managed 4 unique concession stands by establishing clear objectives and performance goals for the staff, upholdingexpectations in serving over 2,000-3,000 customers per day.● Reduced waste by 10% through the implementation of the inventory management system.

Master Of Business Administration - Mba, Food Marketing

Bachelor'S Degree, Food Marketing