Key Highlights:- Spearheaded the launch of Juvees Tiktok shop- Implemented a comprehensive brand identity guide to ensure consistency and resonance with the target audience, laying the groundwork for future brand expansion and recognition.- Successfully doubled the monthly revenue of the TikTok Shop by optimizing marketing strategies and enhancing brand visibility, resulting in significant growth and market penetration, reaching the top 10% of all brands.- Developed and executed comprehensive go-to-market (GTM) strategies for new product launches, providing strategic direction and creative vision to ensure impactful market entry and sustained growth.- Led the launch of two new products within the Juvee portfolio, overseeing the entire process from ideation to market introduction, driving diversification and innovation; First category expansion to Hydration powder.- ~21M media impressions earned by leading an exclusive co-branding initiative with Prime Video and GoPuff to bring a new product through Amazon Prime’s GenV- 2X revenue growth captured by owning and executing the first retail collaboration with Gopuff for an exclusive flavor that provided high visibility and additional; 50,000 samples given to prospective consumers.- Initiated monthly knowledge-sharing sessions and interactive workshops aimed at nurturing a culture of innovation and continuous learning within the team, providing regular opportunities for skill development and idea exchange, thereby fortifying the team's capabilities and readiness for future challenges.Own the execution of all marketing actions, partnerships, creators, and campaigns focused on optimizing marketing execution and setting the groundwork to enhance future team capability. Create marketing campaigns, monitor trends, brands and competitors to develop strategies that deliver against objectives.

Key Highlights:- Achieved a 30% expansion in profit margin by revising profit split strategies with artist partners. Secured partnerships with notable artists like Louis The Child, Joji, and Griffin, driving brand enhancement.- Optimized a $1M budget by consolidating five brands into one, establishing a clear brand identity and target KPIs, while fostering overall brand growth.- 6,500 leads acquired by consolidating and launching Pollen TikTok with a focus on engagement and acquisition, leveraging social team and brand ambassadors to develop engaging content from the consumer’s perspective.- $150,000 in agency fees saved by reallocating funds internally through strategic analysis.- 100% staff retention by defining business priorities and objectives, establishing ways of working, and helping identify, coach, and develop top-performing teams and individuals; enhanced focus on DEI candidates.Led a 10-person marketing team in developing and executing innovative event campaigns. Managed end-to-end campaigns, ambassador strategy, and communications for 100+ events, reaching 270,000+ consumers. Established collaborative relationships with critical departments for project synergy.

Key Highlights:- 20% gain in product sales realized by identifying and securing opportunities that drove brand awareness across external partners such as Walmart and Barnes & Noble. - 5% growth in brand awareness within gaming audience captured by coordinating live events, including Red Bull Campus Clutch in partnership with Riot Games, with 2,500 participants; 17M social impressions and 1.2M live stream views.- 5% increase in brand relevance within target consumer reached by pivoting efforts to digital-first programming; doubled participation in a single year by rebranding outreach efforts, including forming vendor relationships to reach consumers at home, partnering with social content creators, and developing engaging content.Spearheaded all strategic planning, implementation, and execution of in-person and virtual collegiate marketing initiatives across the US, representing 50% of global revenue. Trained 65 field team members on program strategy, KPI development, and insights. Created strategy and programming across 750 part-time brand ambassadors at 450 universities nationwide. Managed a $5.6M marketing budget and partnered with key stakeholders to develop and launch sports, brand, and culture programs through 360 marketing campaigns.

Key Highlights:- 9% sales improvement accomplished by coaching student marketeers to be the local face of a global brand and bring campaigns to life on campus and in-market, reaching new entry-point consumers.- Won #1 beverage, growing share lead for 31 months straight, by supporting 360 sports and culture programs, including Red Bull Music Presents; led initiatives at eight college campuses, achieved sold-out shows and 23 campus media placements, and leveraged 50 top collegiate influencers to increase brand awareness.Led a team of 50 direct reports to implement regional collegiate marketing and product sampling programs across six colleges and 20 large-scale events each year with a $20,000 budget. Partnered with key stakeholders to develop and launch sport, brand, and culture 360 marketing campaigns. Drove trials, supported sales, and built brand love through the in-market student marketeer program.

- Guided local and national Red Bull Marketing initiatives including Back to College, Finals Campaigns, and titled events such as Red Bull Summer Solstice raching 40% of Art U student body.