Matthew Pecoraro Email and Phone Number

Selected by management to launch the enterprise-wide Brand Partnerships department with responsibilities for planning, packaging, and executing channel sponsorships and activations across the entire company. Managed multi-million dollar activations for major media events including VMAs, MTV Movie Awards, Comedy Central Roasts, among others. • Created complex workflows and scheduling for multiple departments to streamline and execute high revenue initiatives including integrated marketing campaigns, commercial productions, tentpole scheduling, and traditional media sponsorship packages• Monitored program revenues, tentpoles, and applied professionalism and critical thinking to streamline activations • Managed high profile live events on-site, making critical commercial break decisions as needed• Trained sales and productions teams on a universal sales operation workflow to be used for all networks• Spearheaded the development of a web-based application to shape existing workflow• Built 70+ detailed roadmaps each week for sponsorships, billboards, commercials, and co-branded collaborations

Promoted to build and manage a newly-formed CSR team to activate partnerships and commercial accounts. Hired, managed and trained 10 new CSRs responsible for booking all commercial elements out of the New York sales office.• Created and implemented sales process and pricing, inventory and traffic strategies• Reduced collections by 3 weeks and rapidly increased cash collection, eliminating discrepancies and unpaid credits• Key stakeholder in the implementation of cloud-based ad management system to streamline all media workflow

Voice of Sales interdepartmentally, focused on building relationships throughout the company to unearth transparency of on-air events and create a more granular approach to sponsorship scheduling.• Supervised CSR account coverage and provided support in complex commercial scheduling and troubleshooting. Began engaging and signing off on new hires• Created and maintained a central source for sales sponsorship information detailing advertiser commitments• Professionally facilitate commercial unit scheduling on all events and stunts with consideration of all needs within IM, programming, pricing and inventory, promos, research, sales, and traffic• Produced MTV event overviews including the VMA’s and Movie Awards. Overviews entail client expenditure reports, commercial unit and recap allocations, and yearly comparisons• Prioritized Viacom custom produced creative and Movie Studio initiatives, coordinating copy delivery and optimized scheduling for co-branded programs and major studio releases

Recognized need to manage sold commercial inventory for on-air sponsorable events and specials and attained point person responsibilities for allocating commercial units and billboards in MTV/MTV2 special events.• Oversaw MTV/MTV2 CSR team by training and guiding on proper sales operations procedures. • Updated national sales team on upcoming event opportunities and new programming.

Input and maintained commercial inventory of national media agency accounts on MTV and MTV2.• Consulted and signed off on the implementation of MTV Networks’ new Gabriel sales order system.