Matthew Philips Email & Phone Number

Seattle, Washington, US

• Driving efficient marketing operations through Marketo process optimization, Salesforce integration support, Drift chatbot management, and 6sense audience segmentation, and web analytics overhaulCore areas of.
• Leading clean-up and optimization of Google Tag Manager and conversion tracking
• Leading design and adoption of new UTM tracking model
• Supporting design of Salesforce Campaign structure for marketing performance reporting
• Collaborating on design and adoption of new MQL scoring modelMARKETO - Supported 69% improvement in Salesforce sync backlog
• MQL scoring updates and efficiency increases

Seattle, Washington, US

• Accelerating lead generation and sales pipeline through Drift chatbots, 6sense audience segmentation, and ABM display campaigns.Core areas of responsibility:DRIFT - Led 30% increase in demos booked and opps influenced
• Drift chatbot strategy formulation and ROI reporting
• Chatbot implementation (40+ active chatbots)
• A/B testing chat-bot messaging and structure
• Chatbot services vendor management
• Sales user training and management support

Apopka, Florida, US

• Supporting lead generation performance across 14 websites and associated share media platforms, including GMB, Facebook, Yelp, and Apple Maps profiles, through data collection, SEO and CRO initiatives, content.
• SEO optimization of owned and shared media
• CRO optimization of owned media (websites)
• Overseeing and maintaining shared media (listings)
• Dashboarding and marketing analytics (owned media and paid media)
• Website tagging (GTM) and tracking strategy (UTM planning and GA configuration)

Orlando, FL, US

• Co-owner Operational Responsibilities:
• Shopify website development
• Amazon and eBay e-commerce integration
• SEO on-page optimization
• Google, Bing, and Reddit advertising
• GTM tracking implementation

London, GB

• Summary:Management of SEO lead generation for a portfolio of degree programs through website optimization, content creation, and link building.Job Responsibilities:
• Controlling spend allocation of annual SEO budget of ~$350,000
• Managing relationships with content and link-building vendors
• Monitoring KPIs with web analytics tools
• Conducting keyword research for content planning and semantic optimization
• Identifying and implementing various on-page optimizations

London, GB

• Summary:Daily management of lead generation for a portfolio of degree programs across paid search and paid social channels.Job Responsibilities:
• Controlling spend allocation and pacing for monthly budgets of ~$500,000
• Identifying and implementing account optimizations
• Launching and optimizing campaigns and across Google, Bing, Facebook, and LinkedIn ad platforms
• Writing and adapting ad copy and supporting creative development
• Testing new targeting methods and audience types

Zellwood, Florida, US

• Consultant Services:
• GTM tracking implementation
• WordPress website development
• SEO on-page optimization
• Google, Bing, Facebook, and Instagram advertising
• Email list setup and automation

Zellwood, Florida, US

• Operational Responsibilities:
• Print, email, display, and search marketing
• Social media management
• Webstore development and ecommerce integration
• Order fulfillment and shipping
• Inventory management

Jacksonville, FL, US

• Job Responsibilities:
• Maintaining product presentation
• Merchandise stocking
• Sales floor customer service

Minneapolis, MN, US

• Job Responsibilities:
• Merchandising and stocking
• Monitoring of food quality
• Sales floor customer service
• Cashiering

• Operational Responsibilities:
• Planning and development of print advertising
• Social media and reviews marketing
• Product research and pricing
• Website design support
• Food preparation and service

Bachelor Of Science In Business Administration, Small Business Management And Entrepreneurship

Bachelor Of Science In Business Administration, General Education And Introductory Business Management