Matthew Philips Email & Phone Number

Seattle, Washington, Us

Driving efficient marketing operations through Marketo process optimization, Salesforce integration support, Drift chatbot management, and 6sense audience segmentation, and web analytics overhaulCore areas of responsibility:ANALYTICS• Leading clean-up and optimization of Google Tag Manager and conversion tracking• Leading design and adoption of new UTM tracking model• Supporting design of Salesforce Campaign structure for marketing performance reporting• Collaborating on design and adoption of new MQL scoring modelMARKETO - Supported 69% improvement in Salesforce sync backlog• MQL scoring updates and efficiency increases• Salesforce integration optimization and error diagnostics • Field usage audit and tracking• Lead form optimization support• MarTech vendor research, ROI analysis, and contracting supportDRIFT - Led 38% increase opportunity generation efficiency• Chatbot strategy formulation and ROI reporting• Chatbot management (60+ active chatbots)• A/B testing chat-bot messaging and structure• Chatbot services vendor management• Sales management support6SENSE - Driving audience segmentation across email and paid media campaigns• Segment builds supporting LinkedIn, Google, Marketo, and Optimizely• Orchestration management• Integration setup and support

Seattle, Washington, Us

Accelerating lead generation and sales pipeline through Drift chatbots, 6sense audience segmentation, and ABM display campaigns.Core areas of responsibility:DRIFT - Led 30% increase in demos booked and opps influenced• Drift chatbot strategy formulation and ROI reporting• Chatbot implementation (40+ active chatbots)• A/B testing chat-bot messaging and structure• Chatbot services vendor management• Sales user training and management support• Coordination with Customer Org on in-chat customer service6SENSE - Built segments targeting $1.3M+ in annual budget across paid media• Segment builds supporting LinkedIn, Facebook, Google, Marketo, and Optimizely• Coordination with DG, CRO, MOps, and Paid Media teams on ABM segment strategy• Display campaign spend management ($180K annual budget)• A/B testing display campaign ads and settings• Collaboration with MOps team to support platform integration

Apopka, Florida, Us

Supporting lead generation performance across 14 websites and associated share media platforms, including GMB, Facebook, Yelp, and Apple Maps profiles, through data collection, SEO and CRO initiatives, content development, and ROI focused reporting.Core areas of responsibility:• SEO optimization of owned and shared media• CRO optimization of owned media (websites)• Overseeing and maintaining shared media (listings)• Dashboarding and marketing analytics (owned media and paid media)• Website tagging (GTM) and tracking strategy (UTM planning and GA configuration)• Supporting content strategy and development• Managing projects and vendors

Orlando, Fl, Us

Co-owner Operational Responsibilities:• Shopify website development• Amazon and eBay e-commerce integration• SEO on-page optimization• Google, Bing, and Reddit advertising• GTM tracking implementation• Affiliate marketing• Social media management• Financial and operational management

London, Gb

Summary:Management of SEO lead generation for a portfolio of degree programs through website optimization, content creation, and link building.Job Responsibilities:• Controlling spend allocation of annual SEO budget of ~$350,000• Managing relationships with content and link-building vendors• Monitoring KPIs with web analytics tools• Conducting keyword research for content planning and semantic optimization• Identifying and implementing various on-page optimizations• Coordinating with the dev team to execute larger scale website changes• Building and updating performance reports• Providing input for social media content calendars

London, Gb

Summary:Daily management of lead generation for a portfolio of degree programs across paid search and paid social channels.Job Responsibilities:• Controlling spend allocation and pacing for monthly budgets of ~$500,000• Identifying and implementing account optimizations• Launching and optimizing campaigns and across Google, Bing, Facebook, and LinkedIn ad platforms• Writing and adapting ad copy and supporting creative development• Testing new targeting methods and audience types• Recommending improvements to landing pages and conversion tracking implementation• Building and updating performance reports• Providing research to support launches of new programs and degree concentrations• Assisting with cross-training and on-boarding

Zellwood, Florida, Us

Consultant Services:• GTM tracking implementation• WordPress website development• SEO on-page optimization• Google, Bing, Facebook, and Instagram advertising• Email list setup and automation• Social media setup and content planning

Zellwood, Florida, Us

Operational Responsibilities:• Print, email, display, and search marketing• Social media management• Webstore development and ecommerce integration• Order fulfillment and shipping• Inventory management• General customer service

Jacksonville, Fl, Us

Job Responsibilities:• Maintaining product presentation• Merchandise stocking• Sales floor customer service

Minneapolis, Mn, Us

Job Responsibilities:• Merchandising and stocking• Monitoring of food quality• Sales floor customer service• Cashiering

Operational Responsibilities:• Planning and development of print advertising• Social media and reviews marketing• Product research and pricing• Website design support• Food preparation and service

Bachelor Of Science In Business Administration, Small Business Management And Entrepreneurship

Bachelor Of Science In Business Administration, General Education And Introductory Business Management