Matthew Porter Email and Phone Number

The Cambridge Group of Clubs is a collection of unique, luxurious health and fitness clubs, serving an exclusive membership of leaders, executives and professionals. The Cambridge Group of Clubs is dedicated to perfecting the fitness, health and sports club experience through continuous innovation and the highest standards of service and knowledge.As a Member Services Advisor at the Adelaide Club, I drive membership growth by building strong relationships with prospective and current members. I provide personalized tours, highlight our club’s unique features, and guide new members through the onboarding process to ensure a welcoming experience. My role involves developing retention strategies, collaborating with various departments to enhance member experience, and use data-driven insights to optimize sales performance. With a passion for health and wellness, I am dedicated to helping individuals achieve their fitness goals in a holistic premium environment.

- Increased operational efficiency by implementing Court Reserve CRM, streamlining operations for 1200+ members & guests.- Analyzed financial data to optimize cash flow, resulting in 20% YOY operational savings & organized financial record keeping through new CRM Reporting - Managed Front Desk Team providing training, best practices and ongoing support. - Worked with SMT to develop Marketing Strategy and Financial Forecasting

- Co-founded and spearheaded growth of a multidisciplinary sports medicine clinic, exceeding targets, generating 1 million top line revenue and increasing growth by 600% in 3 years. This involved securing funding, a 4000 sq. ft clinic expansion, and implementing a comprehensive strategy that prioritized patient care and access to multidisciplinary services, all while navigating the pandemic's challenges.- Oversaw all operations including: Finance, HR, Marketing, Sponsorship, securing Partnerships for Business Development with C-level decision-makers at Hyperice, Spartan, BioSteel, Apple, 360 Athletics and numerous local partners.- Developed a patient-centric CRM strategy using ActiveCampaign & Jane App CRM, leading to 100+ automations woven into a self-built e-commerce store; boosting lead conversion, streamlined Pipeline Management, & generated $10k/month in supplement & wellness product sales.

- Planned and executed successful Adult and Junior Programming Pathways, leading to 40% increases in participation and retention.- Managed and successfully executed large scale events including: 2x Steve Stevens Senior Nationals, Canadian Indoor Eastern Nationals, ITF Men’s Futures, ITF Junior & Senior Events, OTA Junior Indoor/Outdoor Provincials, managing stakeholder relationships from different Federations to Club Board to Membership. These events ranged in participation from 100 - 600 players plus guests & attendees.- Led cross-functional teams and executed large Fundraising Events, demonstrating expertise in Logistics, Budget Planning, Marketing, and Event Revenue Generation.

- Created VIP Experiences to Grand Slam Tennis Tournaments & Organized Celebrity Tennis Camps- Generated $450,000 through the Largest Tennis Retreat in the Caribbean: Executed multi-channel marketing campaigns (print, digital, social) and developed strategic partnerships, including with Jamaica Tourism Board, to drive 250% growth in event revenue. This included managing all logistics for this 1-week event, attracting over 600 guests and establishing a sustainable business model that benefits the local community.

Sold Hardware & SaaS Products by developing winning sales proposals, deliveringcustomer demo’s, executing full sales cycle ranging from 30-90 days, securing valuable contracts with ACV $40-50K, Territory Management with existing and new logo accounts, while ensuring Xerox’s 100% customer satisfaction guarantee.