Led the design and implementation of a scalable, cross-platform design system in Figma, streamlining collaboration between design and engineering teams. Achieved a beta launch in 3 months and an MVP release within 6 months, accelerating product development and time-to-market.Developed interactive prototypes for core platform features in Figma, collaborating cross-functionally with engineering and stakeholders, reducing iteration cycles by 30%, and accelerating feature releases aligned with user expectations and business goals.Elevated platform UI/UX with continuous iteration cycles, user research, and data analysis, leading to a significant increase in Net Promoter Score (NPS) to 7.5, resulting in improved user satisfaction, retention, and engagement.Redesigned and optimized a 100+ page SEO-driven website on Webflow, increasing conversion rates by 15%, driving a 20% boost in traffic within competitive categories, and enhancing user engagement through targeted UX improvements for diverse user personas.Leveraged Hotjar analytics and UX research to reduce bounce rate by 12%, identifying and mitigating key friction points through strategic, data-driven design enhancements.Introduced product onboarding flows and feature walk-throughs using Appcues, increasing product adoption by 20% and improving the user onboarding experience through seamless application flows.Directed creative strategy and execution across digital and print media, designing impactful marketing collateral that ensured brand consistency and drove campaign engagement using Adobe Creative Suite (Photoshop, Illustrator, InDesign).

Directed creative strategy and resource allocation for all campaigns and projects, optimizing budget utilization by 20% while driving impactful design outcomes aligned with business goals.Led full-cycle campaign production from concept ideation to asset delivery, ensuring cohesive visual content across marketing channels, eCommerce platforms, and social media.Designed and deployed 200+ targeted email campaigns in Klaviyo, leveraging customer segmentation to maximize engagement and conversion across diverse promotional initiatives.Revamped email marketing flows in Klaviyo, increasing open rates by 4% and click-through rates by 10% through advanced personalization, optimized subject lines, A/B testing, and enhanced UX design.Negotiated and cultivated strategic vendor partnerships, identifying cost-saving opportunities and securing contracts that maximized value for creative asset production.Produced high-performing campaign assets including video and imagery for eCommerce, external marketplaces (Amazon, department stores), email marketing, ad platforms, and internal resources, driving brand consistency and engagement.Collaborated with cross-functional teams (marketing, product, web development) to ensure alignment and effectiveness of visual content, contributing to cohesive brand messaging and optimized user experiences.Implemented A/B testing across email campaigns, achieving a 30% uplift in click-through rates over six months through strategic content adjustments and CTA optimizations.Managed end-to-end creative project lifecycle, from planning and execution to final delivery, ensuring alignment with business objectives and timelines for high-impact results.Enhanced email marketing performance through personalized product recommendations, resulting in a 20% increase in conversion rates and improved customer engagement.

Led creative strategy and execution for a B2B SaaS enterprise, overseeing the end-to-end creative process for 10,000+ active SMB clients, and scaling the company to $100MM+ in ARR through innovative design and user experience solutions.Managed and mentored a creative team of 65 full-time members and 10 team leads, implementing KPIs to drive production efficiency, optimize workflows, and enhance team performance in delivering high-impact creative assets.Established cross-functional partnerships with engineering, product, and design teams, aligning product innovation with customer needs by identifying critical UX features through user research and team feedback, resulting in a clear, actionable product roadmap.Championed the successful launch of the Websites360 platform, leading UX strategy, developing competitive product templates, and improving client retention and platform adoption through seamless user experiences.Spearheaded internal and external user feedback sessions and usability testing, leveraging insights from key personas to drive product feature development and enhance Enterprise Software UX, boosting user adoption rates by 10%.Pioneered AI-driven solutions for voiceovers and content creation, reducing campaign costs by 15% and enabling scalable content production, further optimizing creative workflows and driving operational efficiencies.

Recruited and scaled the design team, hiring 33 full-time designers after reviewing 500+ portfolios and conducting over 150 interviews, ensuring top-tier talent acquisition to support creative services growth.Led onboarding, training, and mentorship for new hires, providing structured training materials and coaching that resulted in a YoY attrition rate of less than 5%, fostering a high-performing and stable design team.Implemented industry-standard design tools and processes, improving team efficiency by 30% and reducing project turnaround time by 20%, while keeping the team aligned with current design trends and best practices.Oversaw and approved over 2,000 user flows, wireframes, and visual design mock-ups, ensuring each design aligned with project objectives and delivered user-centered experiences that met or exceeded client expectations.Instituted streamlined creative processes, enhancing the team’s standard operating procedures and reducing average project turnaround by 5 days, significantly improving delivery timelines and output quality.Developed and maintained a creative template library with over 500 resources, improving team efficiency by 10% through the use of standardized templates and assets, enabling faster project execution.

Led production workflow for a team of 8 designers, implementing KPIs and prioritization frameworks that increased on-time project delivery by 15% and significantly enhanced overall team efficiency and productivity.Directed the creation of 1,000+ websites across 40 industries using platforms like WordPress, Shopify, BigCommerce, and Wix, with a focus on responsive design, accessibility, and inclusivity, resulting in superior UX design and higher client satisfaction.Provided creative direction and support to over 5,000 clients, delivering strategic web solutions, email campaign design, and social media content production, which improved client engagement, retention, and overall customer success.Collaborated with cross-functional teams to align creative direction with digital marketing strategies, optimizing project execution and boosting campaign performance through a deep understanding of industry best practices.

Supported the initiatives and direction of the Multimedia Graphic Design Program at Front Range Community College to set the program and curriculum up for success. Collaborated on industry insight as to what companies are looking for and considering when evaluating ideal Graphic Design or Multimedia Arts candidates in the hiring process.Evaluated core skillsets that need to be included in the course work to provide fundamental skills that are desirable by a wide variety of companies and positions.Offered guidance and mentorship to students, helping them navigate their academic and professional paths in the graphic design field.Influenced portfolio reviews and offered career guidance, contributing to a 15% increase in job placement rates for graduating students.Reviewed course materials, suggest new courses or topics, and provide feedback on educational content to ensure relevance and rigor.Introduced new courses on emerging design technologies, leading to a 12% increase in student enrollment in advanced graphic design classes.

As a member of the Advisory Board for Aims Community College, I help support the initiatives and direction of the Graphic Design Program at Aims in Greeley to set the program and curriculum up for success. This includes providing industry insight as to what companies are looking for and considering when evaluating ideal Graphic Design or Multimedia Arts candidates in the hiring process. This board would also discuss tools, equipment, and other budgetary items the university would need to consider for future semesters. Additionally, the board will evaluate core skillsets that need to be included in the course work to provide fundamental skills that are desirable by a wide variety of companies and positions.Mentored students through the capstone project process, resulting in increasing the quality and innovation of student portfolios.Collaborated with faculty to develop and update the graphic design curriculum to ensure it meets industry standards and prepares students for current job market demands.Leverage professional network to create partnerships with local businesses and organizations for internships, mentorships, and job placements.Offered guidance and mentorship to students, helping them navigate their academic and professional paths in the graphic design field.

Collaborated with cross-functional teams to produce designs that met project deadlines and client expectations, achieving a 100% project completion rate on schedule.Participated in creative brainstorming sessions that led to innovative design solutions.Interpreted creative briefs, collaborate with the marketing team, and produce designs that align with client objectives and brand guidelines.Attended client meetings, presented design proposals, and incorporated client feedback to deliver high-quality, client-approved designs.Designed event logos, color schemes, and visual themes that resonate with the university’s target audience and reflect event themes and goals.Prepared designs for both print and digital distribution, ensuring optimal quality and format compatibility.Prepared print-ready files, optimized graphics for digital platforms, and collaborated with print vendors to oversee production processes.