Senior Manager, Digital Marketing
Lynnwood, Wa, Us
Led integrated digital marketing strategies that are customer-centric, data-driven and connected to an omni-business strategy.Supported and developed a cross-functional team of channel managers and their digital marketing teams: Email, SEO/paid search, app, and social media.Teamed with leadership to define strategies and long-term vision to meet brand goals and financial targets. Worked cross-functionally with digital sales/site merchants, brand marketing, omni ops, creative, and customer care.Monitored and analyzed health of the business, program KPIs, site performance, customer behavior, and industry trends.