With over 25 years of experience in the beauty industry, I am a visionary leader, a strategic thinker, and a passionate advocate for clean haircare products that celebrate diversity, authenticity, and empowerment. As the Chief Executive Officer of Born Brands, I manage the sales, marketing, finance, and operations of the én Love brand, a line of haircare products that embraces the true, unconditional love we have for our hair, regardless of its texture, color, or length.Since joining Born Brands in February 2021, I have leveraged my extensive background in new business development, packaging, and purchasing to grow the én Love brand globally, increase its market share, and enhance its customer loyalty. I have also fostered a culture of innovation, collaboration, and excellence within my team, and established strong partnerships with key stakeholders, suppliers, and distributors. Prior to Born Brands, I held various senior positions at Revlon and The Colomer Group, where I managed multiple professional and retail beauty brands, and oversaw the sales, marketing, finance, trade marketing, and manufacturing functions.