Matthew Doherty Email & Phone Number

United States

Greater Chicago Area

Recruited by CCO to transform the creative group through a digital-first approach and lead creative work for iconic brands. Guide teams in producing innovative brand experiences as primary client partner and creative lead for Disney Parks & Experiences (global theme parks, resorts, cruise ships, unique vacation experiences, products and more). Integral in reviving a longstanding Disney partnership and reinforcing the agency’s image as a leader in digital innovation and growth strategies. Established a global portfolio of Disney brands, created new consumer products, and launched the biggest land expansions in Disney’s history, including Star Wars: Galaxy’s Edge, Toy Story Land, and Zootopia.Expanded role as head of creative for Asia-Pacific Parks in Shanghai and Hong Kong. Additionally, serve as group creative lead for Diageo and the agency’s broader portfolio of global brands.Executive produce film productions at varying scales, experiential platforms, real-time social and live physical events, and content requiring multidisciplinary alignment with over 100 stakeholders, including agency / creative teams, functional leads, production companies, and media partners. Drive new business with premiere accounts including Planters, Hershey’s, shopDisney / Disney Store, Disney Springs, and the U.S. Travel Association.BRANDS: Disney Parks & Experiences (Walt Disney Imagineering, Pixar, LucasFilm, Marvel, Walt Disney Animation Studios), Diageo (Baileys, Smirnoff), Brita, Kingsford, Hershey’s, Planters, Hidden Valley Ranch, Oscar Mayer, Qurate (QVC, HSN), American Ballet Theater, Kraft Heinz, The Clorox Company

Chicago, Illinois

Shaped digital strategies that transformed key Samsung partnership into a multimillion-dollar account. Built and scaled a Creative team to support on-going Samsung revenue growth and delivered agency's first experiential marketing activations with brand. Additionally, led creative direction for a diverse portfolio of The Coca-Cola Company brands while managing a 6-member creative group.BRANDS: Samsung, The Coca-Cola Company

Established a dedicated social team and creative lab, driving an agency-wide creative shift that redefined benchmarks and delivered multiple award-winning campaigns, including an Effie for Constellation/Modelo. Led creative teams in executing social-first campaigns and activations across 6 brands.Strategized with leadership to evaluate and expand the agency's social client roster, identifying opportunities to elevate and pitch brand activations in key U.S. markets. Produced landmark campaigns including Bronze Effie for Constellation/Modelo, the first-ever Grand Arc Award for innovative storytelling (Modelo), Jimmy Dean's highest-performing holiday campaign, and a breakthrough influencer marketing activation for Corona Light.BRANDS: Constellations Brands (Casa Modelo, Modelo Especial, Negra Modelo, Corona Light), Jimmy Dean, Kimberly-Clark, SC Johnson

New York, Ny

Drove innovation across NBCU’s global portfolio of content partners and networks (NBC, Bravo, E!, Syfy, USA), building entertainment-based marketing campaigns integrating Comcast-owned TV, digital, and OTT. Led teams in creating integrated campaigns responsible for multibillion-dollar media sales during NBCUniversal Upfronts. Launched the first cross-portfolio social influencer program with Snapple featuring high-profile talent (Andy Cohen, Nick Cannon, WWE). Overhauled the internal creative briefing process, implementing digital and social capabilities to scale media revenue. Brands: Snapple, PIXELS (Sony Pictures Entertainment), NBCUniversal Upfront 2015

Brooklyn, Ny

Instructed 28 creatives over a 10-week period to craft their IMC campaign and presentation skills through critique of 50+ IMC presentations; taught and developed curriculum for Pop-Culture Engineering (a 10-week creative class about branded entertainment)

Recruited by and reported directly to the Worldwide Chief Digital Officer to drive business growth through innovation to ensure agency remained competitive in the evolving digital landscape. Transformed the global digital business (digital@Ogilvy) from a siloed department to world-class industry network spanning 140 offices in 90 countries. Strategized with executive leadership to scale Ogilvy’s digital offerings and GTM strategy with emphasis on mobile, commerce, social, and creative. Redesigned the agency’s growth strategy and roadmap around its top 25 clients, partnering with brand leaders in the Americas, EMEA, APAC, and LATAM. Drove record growth in digital revenue, securing major account wins and award recognition for the agency (3X Cannes Agency of the Year, Gartner Magic Quadrant Visionary, Forrester Leading Mobile Agency / Customer Experience Agency, RECMA-DARD Top Digital Agency). CLIENTS: Top 25 Global Priority Accounts including American Express, BlackRock, The Coca-Cola Company, Ford, GSK, IBM, Lenovo, Louis Vuitton, SC Johnson, Siemens, SingTel, Unilever, UPS, YUM! Brands

Led creative development and production for the industry’s very first branded entertainment programs and worked cross-functionally with C-suite clients, agency partners, production/tech companies, and distribution networks to execute fully integrated campaigns. Created and produced innovative experiential activations by discovering emerging tech to execute industry first concepts. Established OgilvyEntertainment as an authority in branded entertainment and content innovation by authoring thought leadership and keynote presentations published across the world’s biggest media conferences, ad industry events, and publications.BRANDS: Time Warner Cable, TD Ameritrade, Kodak, Unilever, Ragú

New York, Ny

Competed nationwide against hundreds of applicants for a position in the ad industry's most prestigious rotational program. Selected as 1 of 28 associates and developed core competencies in new business development, account management, creative (branded entertainment), and strategy.BRANDS: Wachovia, Kodak, Nestlé, Raisinets, Six Flags, Stoli Vodka, Unilever, Hellmann's, YUM! Brands, KFC